History and growth
Icerocket launched in 2004. The search engine originally launched with features designed to make web searches on a PDA much easier, for instance allowing users to email a query to the engine and receive their results back in response. Icerocket had an early licensing deal with Gofish.com
IceRocket was generally for blog searches but expanded into searching the popular social networking websites Twitter and Facebook as well as allowing searching of news and the world wide web. IceRocket's Big Buzz feature allows users to search Blogs, Tweets, news, images etc. all from one page.
The IceRocket site was a free resource for people looking to monitor their brand, it was ad supported. IceRocket had an API that it licenses to social media monitoring firms as well as PR agencies.
The site is no longer active.
- Newcomb, Kevin (August 6, 2004). "IceRocket Ready for Liftoff". Clickz.com.
- Rao, Leena (August 4, 2011). "Meltwater Acquires Mark Cuban-Backed Realtime Search Engine IceRocket". TechCrunch.
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