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Type of site
Available in English
Registration Optional (previews only)
Launched June 1, 2000 is a web television animation company founded in 1999 by Jonathan Collier, Howard Gordon, Rob LaZebnik, Scott Rupp and Tal Vigderson.[1] The founders stated that the company was created to capitalize on the inherent "freedom of the medium" which they felt stifled creativity of writers due to the confining restrictions of the studio system and traditional media.[2][3][4]

The most noteworthy online animation creations of the company are the controversial animated cartoon Mr. Wong and Queer Duck. Many of the founders such as Rob LaZebnik and Jonathan Collier have written and continue to contribute to write for shows as The Simpsons in traditional media.[5][6][7]

The company has paired with Mondo Media in a number of shows.

The original shut down in February 2001 after the company failed to secure additional operating capital.[8] It was reported had been spending upwards of $1.4 million a month prior to its demise.

Later in 2001, the site was re-established as Icebox 2.0, LLC after several company founders bought the assets of the failed original venture, including the domain name. The scope of the new company was greatly scaled down from its predecessor.

Many of the animated shorts on the new site were viewable only on a pay-per-view basis. The pay-per-view feature has since been removed, although many episodes of Mr. Wong are not viewable on the site, instead only available for purchase on DVD.

Currently, most of the content from the website is now available via the official YouTube channel called Icebox.

Animated features[edit]


  1. ^ "The Net's red-hot upstart". Salon. Retrieved 2011-11-20. 
  2. ^ Robischon, Noah (2000-06-23). "Drawing Power". Entertainment Weekly. Retrieved 2011-11-20. 
  3. ^ "Steve Stanford of on Internet cartoons". CNN. 2000-09-10. Retrieved 2011-11-20. 
  4. ^ "Icebox deal puts animation in your face". CNet. Retrieved 2011-11-20. 
  5. ^ "Will Icebox Halves Staff, Gets Sued & Sells Toon To Fox". Animation World Network. Retrieved 2011-11-20. 
  6. ^ Healey, Jon (2001-02-08). "Animation Site Icebox to Close at Week's End". The Los Angeles Times. Retrieved 2011-11-20. 
  7. ^ "Can Icebox Heat up Online Animation?". Business Week. Retrieved 2011-11-20. 
  8. ^ Vickers, Amy (2001-02-09). " to close". The Guardian. London. Retrieved 2011-11-20. 
  9. ^ Liu, Marian (2000-07-31). "Funny or Racist? 'Mr. Wong' Draws Mixed Reaction". The Los Angeles Times. Retrieved 2011-11-20. 
  10. ^ Gallivan, Joseph (2001-02-08). "SUSPENDED ANIMATION - ICEBOX CARTOON SITE PUT IN DEEP FREEZE". New York Post. Retrieved 2011-11-20. 
  11. ^ Swanson, Tim (2000-07-09). "Icebox". Variety. Retrieved 2011-11-20. 

External links[edit]