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|Headquarters||Penarth, Vale of Glamorgan, Wales, UK|
|Jennifer Yeo, CEO|
Number of employees
Founded in 2009 by former barrister Jennifer Yeo, she began selling personalised edible icing printing for large (usually birthday) cakes. The business now sells cupcakecake cases, cupcakecake presentation boxes, cupcake 'pods' and revolving icing stands.