Iconix Brand Group

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Not to be confused with Iconix Entertainment.
For other uses, see Iconix.
Iconix Brand Group Inc.
Industry Textile
Founded 1978; 37 years ago (1978) [1]
Founder Neil Cole [1]
Headquarters New York, NY
Area served
Key people
Neil Cole, Chairman, President & CEO
Products Apparel
Revenue $400 million USD (Increase $80M FY 2011)
Number of employees
Subsidiaries Umbro, Lee Cooper, Starter, The Sharper Image
Website www.iconixbrand.com

Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Target and JC Penney.

History and Operations[edit]

The company began as Candie's, Inc., whose brand it purchased in 1993. The Bongo brand was purchased in 1998. The Badgley Mischka brand was purchased in 2004. The Joe Boxer and Rampage brands were acquired on July 22, 2005 and September 15, 2005, respectively. In 2006, the company acquired the Mudd, London Fog, Mossimo, Ocean Pacific brands on April 11, August 29, November 1, and November 6, respectively. The company continued with acquisitions in 2007 with the purchase of *Cannon, Danskin and Rocawear brands. On November 15, 2007, Iconix bought the Starter brand from Nike. On October 27, 2009, Iconix paid $109 million for a 51% stake in urban fashion brand Eckō Unltd. It acquired full ownership in May 2013.[2]

On June 3, 2010, Iconix and Charles M. Schulz Creative Associates jointly acquired all assets related to the Peanuts comic strip from its longtime owner, United Media, using the property to form a new company, Peanuts Worldwide, which is 80% owned by Iconix and 20% owned by Schulz Associates. Peanuts Worldwide also acquired United Media's licensing arm, which represents licensing for its other properties.[3][4]

In 2011, Iconix acquired electronics brand The Sharper Image.[5]

On October 2012, Nike Inc. announced that it had agreed with Iconix Brand Group to sell English brand Umbro for USD $225 million.[6][7] The acquisition was completed on December 2012.[8]

In 2013, Iconix acquired Lee Cooper from Sun Capital Partners.[9]

In 2015, Iconix bought the Strawberry Shortcake brand from American Greetings. Iconix also acquired American rights of Pony.[10][11]

Buffalo David Bitton[edit]

In February 2013, Iconix acquired control of the Buffalo David Bitton brand in an effort to expand into higher-end brands. Iconix paid Buffalo International ULC $76.5 million in cash for a 51% stake in the brand.[12] Buffalo David Bitton was founded in 1985 in Montreal. The brand offers denim collections, apparel, outerwear, intimates and accessories. It is targeted to men and women aged 18–34 and is sold at Bloomingdale's, Macy's, Dillard's and Lord & Taylor, as well as at a New York City flagship boutique that opened January 2013 in SOHO. Sold in Canada, United States, Panama, Mexico, Russia and the UK.


  • 1 50% owner.
  • 2 80% ownership, through Peanuts Worldwide.
  • 3 Founded by minority owner and CEO Jay Z


External links[edit]