Ideal World

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This article is about the TV shopping channel. For the Chinese manhua, see An Ideal World.
Ideal World
Ideal World logo.png
Launched 17 April 2000 [1]
Owned by Ideal Shopping Direct Ltd
Picture format 576i (SDTV)
Country United Kingdom
Sister channel(s) Ideal Extra
Create and Craft
Craft Extra
Freeview Channel 22 (Ideal World)
Channel 23 (Create and Craft)
Freesat Channel 810 (Ideal Extra)
Channel 811 (Craft Extra)
Channel 812 (Ideal World)
Channel 813 (Create and Craft)
Sky Channel 654 (Ideal World)
Channel 661 (Ideal Extra)
Channel 674 (Create and Craft)
Channel 675 (Craft Extra)
Astra 2F 11307 H 27500 2/3 (Ideal World, Ideal Extra, Create and Craft & Craft Extra)
Virgin Media

Channel 747 (Ideal World)
Channel 748 (Create and Craft)

(Ideal Extra)
WightFibre Channel 44 (Ideal Extra)
Channel 48 (Ideal World)
Channel 49 (Craft Extra)
Channel 64 (Create and Craft)
Streaming media
TVCatchup [1] (Ideal World)

Ideal World is a shopping channel in the UK whose sister shopping channels include Ideal Extra, Create and Craft and Craft Extra. It is owned by Ideal Shopping Direct Limited[2] The channel broadcasts from its studios in Peterborough.[3]


In 2011 the company was delisted from the AIM stock market.[4]


In May 2013 23 -Ideal World became the subject of a BBC Watchdog investigation [5] after viewer complaints about non-delivery of goods and the allegedly poor quality of some products. Customers also alleged that complaints to Ideal World customer services either went unanswered or were not satisfactory. In response to the investigation, a spokesperson for Ideal World suggested that the incidents highlighted by Watchdog were isolated and attributed the customer service difficulties to a transition between providers.[citation needed] The Watchdog investigation followed claims by the Daily Mirror online [6] that complaints about Ideal World submitted to its blog had "passed the 100 mark".


  1. ^ "About Us-Ideal World". Ideal World. Retrieved 9 February 2015. 
  2. ^ "Licence details for Ideal World". Ofcom. Archived from the original on 30 September 2007. Retrieved 6 June 2007. 
  3. ^
  4. ^ Inflexion invests in Ideal Shopping Direct plc
  5. ^ "Ideal World: A shopping channel that's not so ideal?". BBC. Retrieved 1 ===2014=== ===March=== *23 -.  Check date values in: |access-date= (help)
  6. ^ "Ideal World: the complaints mount up". Daily Mirror online. Retrieved 1.  Check date values in: |access-date= (help)

External links[edit]