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FounderBill T. Gross
PurposeStartup studio
HeadquartersPasadena, California
Bill Gross (Chairman)
Reneé LaBran
Allen Morgan
Dr. Howard Morgan
Key people
Tom McGovern (MD)
Marcia Goodstein (COO and President)
Jason Atzert (Creative Director)
Craig Chrisney (CFO)
Wes Ferrari (Vice President of IT)
Debbie Chen (General Counsel)

Idealab (formerly known as idealab!) is a startup studio based in Pasadena, California, U.S.A.


Idealab was founded by Bill T. Gross (not to be confused with the founder of PIMCO, Bill H. Gross) in March 1996. Prior to Idealab, Gross founded GNP Loudspeakers (now GNP Audio Video), an audio equipment manufacturer; GNP Development Inc., acquired by Lotus Software; and Knowledge Adventure, an educational software company, later acquired by Cendant. Gross graduated with a Bachelor of Science in Mechanical Engineering from the California Institute of Technology and Idealab has historically hired many alumni; Gross now sits on the Institute's board of trustees.

The company leased the right to use the .tv domain, giving the island nation of Tuvalu enough money to join the United Nations in 2000.[1]

In December 2009, the company re-branded and introduced a new logo.[2]


  1. ^ The New York Times, Sept. 4, 2000, Black, Jane, "Tiny Tuvalu Profits From Web Name"
  2. ^ "Idealab New Logo Announcement". Archived from the original on 2010-01-17. Retrieved 2010-01-08.

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