The album was preceded in release by the singles "Bump Bump!," a collaboration with Verbal from the hip-hop group M-flo, and "Mamoritai: White Wishes." The singles peaked at #5 and #2 on the Oricon charts, respectively. Also, there was an official music video for "Possibility". However, it was not released as a single.
Identity debuted at #2 on the daily Oricon albums chart with 14,023 units sold in its first day and at #4 on the weekly chart with 37,606 copies sold making it her first Japanese album that did not chart to number 1, ending her streak of studio albums debuting at #1 on the Oricon weekly charts. "Identity" also became BoA's only studio album to not reach over 100,000 units sold and not receive certification.