Imaging Advantage

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Imaging Advantage
Industry Healthcare services
Founded 2006
Headquarters Santa Monica, California
Key people
Naseer Hashim, CEO
Brian Hall, COO[1]

Imaging Advantage is an evidence-based radiology service company based in Santa Monica, California.[2][3][4] The company provides comprehensive radiology solutions to health centers and radiology groups.[5] Naseer Hashim is the company's CEO.


Imaging Advantage was founded in 2006.[6] The company started its Tele 3D Advantage division in November 2008. In June 2008, the company signed a contract with Mercy Health Partners in Toledo, Ohio.[7] The hospital ended this partnership early due to medical staff input. Dr. Arthur Radow is a radiologist and a previous president of the Arizona Radiological Society, he joined Imagining Advantage in 2011.[4] In September 2011, Imaging Advantage opened its 2nd state-of-the-art telemedicine center in Phoenix, Arizona.[8]

Imaging Advantage partnered with Vanguard Health Systems and received a $6 million meaningful use grant from the U.S. Centers for Medicare & Medicaid (CMS) Health Care Innovation Awards in June 2012.[6] The project worked to reduce duplicate and clinically unnecessary advanced imaging exams, improving care and reducing radiation exposure and costs for patients, Medicare and other insurance providers.[9][10]

In November 2014, Imaging Advantage acquired BRIT Systems, a PACS/RIS and teleradiology solutions provider based in Dallas, Texas.[2][11][12] The acquisition gave Imaging Advantage access to BRIT Systems' PACS, workstations and its development team.[2] The company built a reading center in Detroit, Michigan in March 2013 based on the "Starship Enterprise" from Star Trek.[6] The Detroit reading center was built in partnership with the Detroit Medical Center and Vanguard Health Systems.[6]

Imaging Advantage is backed by Goldman Sachs Group Inc., Brightwood Capital and CRG LP.[6]


Imaging Advantage is based in Santa Monica, California, with operations centers in Phoenix and Detroit.[3][11] The company's employee radiologists work in hospital radiology departments and outsourced services such as advanced visualization, overnight on-call teleradiology and subspecialty interpretations.[13] By March 2014, Imaging Advantage used cloud-based technology and a network of more than 300 radiologists to connect emergency room radiology department operations in 17 states.[14] In October 2014, the company had about 200 clients including hospitals and health systems.[4] The company's average turnaround time is 23 minutes.[15]


  1. ^ "Imaging Advantage President and COO, Brian Hall: How RadAdvisor Facilitates More Efficient, Affordable, and Accessible Healthcare". Business Wire. May 14, 2015. Retrieved May 21, 2015. 
  2. ^ a b c "Imaging Advantage Acquires BRIT Systems". Axis Imaging News. December 5, 2014. Retrieved May 21, 2015. 
  3. ^ a b "Imaging Advantage acquires BRIT Systems". Health Imaging. November 24, 2014. Retrieved May 21, 2015. 
  4. ^ a b c "Radiology being transformed by cloud, proponents say". Modern Healthcare. October 4, 2014. Retrieved May 21, 2015. 
  5. ^ "Imaging Advantage Case Study" (PDF). Retrieved May 21, 2015. 
  6. ^ a b c d e "Office Space: The Final Frontier". Wall Street Journal. January 26, 2015. Retrieved May 21, 2015. 
  7. ^ "Imaging Advantage Launches Operations at Mercy Health Partners' Metro Hospitals". PR Newswire. Retrieved May 21, 2015. 
  8. ^ "Abrazo unveils state-of-the-art telemedicine and innovation center". Abrazo Health. September 7, 2011. Retrieved May 21, 2015. 
  9. ^ "Imaging Advantage Lands $6M Health Care Innovation Award". Imaging Biz. June 21, 2012. Retrieved May 21, 2015. 
  10. ^ "Health Care Innovation Awards: Illinois". Centers for Medicare and Medicaid Services. Retrieved May 21, 2015. 
  11. ^ a b "Imaging Advantage acquires BRIT Systems". Radiology Business. November 20, 2014. Retrieved May 21, 2015. 
  12. ^ "About Us". BRIT Systems. Retrieved May 21, 2015. 
  13. ^ "4 Current Radiology Trends". Becker's Hospital Review. April 12, 2013. Retrieved May 21, 2015. 
  14. ^ "You'll Soon be Able to Shop Around for Your Imaging Testing Services". Fox Business. March 27, 2014. Retrieved May 21, 2015. 
  15. ^ "Radiologists in the Cloud". Crains New York. January 12, 2015. Retrieved May 21, 2015.