Imran Chaudhri

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Imran Chaudhri
Imran Chaudhri 2017.jpg
Born1973 (age 46–47)
Apple Advanced Technology Group (1995-97)
Director of Design,
Apple Human Interface Team (1998-2017)
Humane (2017-present)
Years active1995-present
Known foriPhone, iPad, multitouch
Spouse(s)Bethany Bongiorno[2]

Imran Chaudhri (born 1973) is a British-American designer and inventor, who created user interface and interaction designs for the iPhone.[3] While at Apple from 1995 to 2017,[4] he was a designer on products including the Mac, iPod, iPhone, iPad, Apple TV, Apple Watch, AirPods, and HomePod.[5]


After starting at Apple as an intern in 1995,[6] Chaudhri spent 19 years with the Human Interface team, later becoming the team's director of design.[7] He and fellow designer Bas Ording met at Apple in the late-1990s, and soon after Chaudhri joined Ording on the User Interface team. As leaders of Apple's UI team, they updated the appearance of the Mac operating system, including pulsating buttons, animated progress bars, and a glossy, transparent look.[1] They worked for years on building a new interface based entirely on touch and features like replacing zoom buttons with pinch to zoom, and being able to scroll by flicking the screen.[6] Chaudhri is named as an inventor on Apple's touch screen patent, which covers functional aspects of multitouch screens such as the iPhone and iPad.[8]

Chaudhri was one of six members of the original iPhone design team, who created the interface of the first iPhone.[9][10][11] He previously led the design for Dashboard on the Mac, a widget interface that some parts migrated to iPhone.[12] Chaudhri developed a grid of square app icons to organize the iPhone's functions, known as SpringBoard.[12] The iPhone's rectilinear app icon design also came from Chaudhri.[13] He is also the inventor of the jiggling effect during user interface reconfiguration mode,[14] worked with designer Freddy Anzures on the iPhone's slide to unlock feature,[15][16] designed the iPhone's Do Not Disturb feature,[10] and helped convince Steve Jobs that the iPhone should simply have one button.[17][18] His patent for a graphical user interface for a display screen, which covers the icon layout that appears on the iPhone, was one of three patents that were the centerpiece of a lawsuit between Apple and Samsung to determine how much Samsung should pay Apple for infringing on three of its design patents covering early versions of the iPhone. In 2016, Samsung was ordered to pay $399 million in damages.[19][20] Chaudhri is a named inventor alongside Steve Jobs on Apple's iPod patent.[21] Many of his patents were featured as part of a 2012 exhibition at the Smithsonian Institution, The Patents and Trademarks of Steve Jobs: Technology that Changed the World.[22]

Chaudhri left Apple in early 2017[18][23] to form his own technology company, Humane, along with his wife, Bethany Bongiorno, who he met while both were working on the iPad.[2][5] The company uses artificial intelligence, machine learning, and computer vision technology to enhance the human-device relationship.[11]

Further reading[edit]

  • Kahney, Leander. Jony Ive: The Genius Behind Apple's Greatest Products, New York: Portfolio/Penguin, 2013. ISBN 978-1591846178
  • Merchant, Brian. The One Device: The Secret History of the iPhone, New York: Little, Brown and Company, 2017. ISBN 978-0316546164


  1. ^ a b Merchant, The One Device, p. 15.
  2. ^ a b Brown, Damon (December 20, 2019). "How to Know It's Time to Leave Your Prominent Job". Inc. Retrieved 9 February 2020.
  3. ^ Brian Merchant, The One Device: The Secret History of the iPhone, New York: Little, Brown and Company, 2017, p. 373.
  4. ^ Zach Ezer, "Five Things You Might Not Know From 'The Secret History of the iPhone'," Gizmodo, June 22, 2017.
  5. ^ a b "The iPad's original software designer and program lead look back on the device's first 10 years". Input. January 27, 2020.
  6. ^ a b Merchant, The One Device, pp. 24-28.
  7. ^ Yoni Heisler, "Steve Jobs wanted the original iPhone to have a permanent 'back button' like Android," BGR, June 19, 2017.
  8. ^ Mikey Campbell, "Apple's multitouch 'Steve Jobs patent' revalidated in full by USPTO," AppleInsider, October 17, 2013.
  9. ^ Brian Merchant, "What is the iPhone? 10 Years In, Its Creators and Chroniclers Explain," Motherboard, June 29, 2017.
  10. ^ a b Schwab, Katharine (August 27, 2018). "The iPhone's original UI designer on Apple's greatest flaws". Fast Company.
  11. ^ a b "He helped design the iPhone. Now he wants to fix the relationship between humans and technology". Fast Company.
  12. ^ a b Brian Merchant, "The Secret Origin Story of the iPhone," The Verge, June 13, 2017.
  13. ^ Merchant, The One Device, p. 209.
  14. ^ "Apple Granted 19 Patents Covering the iPhone, iOS, Folder Management, the UI Jiggle Effect & Much More," Patently Apple, April 16, 2013.
  15. ^ Merchant, The One Device, pp. 336-39.
  16. ^ "Slide to Unlock? Patented!" 9to5Mac, October 25, 2011.
  17. ^ "The iPhone Might Never Have Existed If Steve Jobs Had His Way," Esquire, June 21, 2017.
  18. ^ a b James Titcomb, "Steve Jobs wanted a 'back button' on the original iPhone, designer claims," The Telegraph, June 20, 2017.
  19. ^ Graphical user interface for a display screen or portion thereof, Google Patents, June 23, 2007.
  20. ^ Jeff John Roberts, "These 3 Apple Patents Go Before the Supreme Court on Tuesday," Fortune, October 10, 2016.
  21. ^ "Apple Wins Major iPod User Interface & Systems Patents," Patently Apple, May 29, 2012.
  22. ^ "The Patents and Trademarks of Steve Jobs: Technology that Changed the World," Smithsonian, May 11, 2012.
  23. ^ Merchant, The One Device, p. 376.

External links[edit]