Inflight magazine

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An Inflight magazine (or In-flight magazine) is a free magazine distributed via the seats of an airplane by an airline company.


Many airline companies produce inflight magazines to provide details about their fleet, as well as articles about destinations or other interesting information.

Inflight publishing is an unusual niche in the magazine world. Airline titles have minimal distribution costs, and readership figures come from existing passenger traffic. Most airlines use external publishers to produce their magazines [1] and Ink is currently the world’s leading company in this sector.[2]

More than 80% of passengers read the magazines airlines place in front of them, and readers average around 30 minutes a flight with the magazines, according to Arbitron.[1] Despite the challenges facing the publishing industry this is a healthy sector and on a large scale, titles airlines have suffered less than magazines overall.[1]

While the quality of inflight magazines varies widely, their upscale, captive readership appeals to advertisers, particularly luxury-goods makers targeting men.[1]

History and Evolution[edit]

The first inflight magazine was that of Pan American World Airways, whereas the longest running inflight magazine is KLM's Holland Herald,[3] first published in January 1966.[4] The inflight market has grown these past few years[5] and there are currently over 150 inflight magazines titles.[6]

Moreover, since the birth of digital technology, most airlines are distributing their magazines digitally via tablet computer applications, or over the internet.[7]


Among specialized publishers are:

  • Ink is a global media company specialising in content and advertising for the travel sector, headquartered in London. The company works with 26 airline, rail and hotel partners worldwide (including American Airlines, United, easyJet, Iberia, Norwegian and Jetstar) with offices in London, Atlanta, Dallas, New York, Miami, Melbourne, São Paulo, Shanghai and Singapore. Ink produces 36 inflight magazines in 18 languages, magazine and airline mobile apps for their travel partners. Ink offer advertising across magazines, passenger travel documents (print-at home boarding passes, booking confirmation emails), in airline mobile apps and online properties. Their media channels reach over 670 million passengers every year.
  • Spafax, Multinational editorial and content marketing company based in London, Montréal and Toronto with more than 70 clients around the world. Its 13 offices worldwide -London, Toronto, Montréal, Santiago, Lima, Dubai, Frankfurt, Madrid, Kuala Lumpur, Miami, New York, California, Singapore- produce magazines and IFE products for clients such as British Airways, Air Canada, LAN, Malaysia Airlines, among others.
  • MaXposure Media Group, which produces Shubh Yatra magzine for Air India, Spice Route magazine for SpiceJet Airlines, Vistara Magazine for Vistara Airline (JV between Tata Sons & Singapore Airlines). It has a sales representation in over 20 countries
  • Stream, producing around 10 inflight magazine, including Flybe and CityJet
  • Agency Fish, whose main client is Qatar Airways
  • Diamond Agency producing Cloud 9 magazine for SeaPort Airlines and Wings of Alaska
  • Motivate Publishing, which produces the inflight magazine for Emirates Airline, Open Skies and Emirates' First and Business Class magazine, Portfolio
  • Cedar Communications, which produces British Airways High Life, First Life and Business Life
  • G+J Corporate Editors, which produces Lufthansa Magazin, Lufthansa Woman's world and Lufthansa exclusive
  • Lagardere France, whose main airline client is Air France
  • Subcontinental Media Group, whose main airline clients are Biman Bangladesh Airlines from Bangladesh & Fly Africa Airlines in South Africa. It publishes Bihanga Magazine for Biman & Magazine for Fly Africa. It has own offices in Dhaka (Bangladesh), New Delhi, Kolkata in India and Johannesburg in South Africa. SMG has a sales network in over 15 key countries in Europe, Asia, Americas [8]

Specialized advertising agencies of Inflight magazines[edit]

  • giO media (inflight specialist for Benelux, Cyprus and Middle East markets), representing, recommending and centralizing all aspects of Inflight media. It is working for over 75% of all the airlines worldwide, such as British Airways, Air France, KLM, United-Continental, Emirates and Virgin Australia[9]
  • IMM International (inflight marketing bureau for France, Switzerland, UK, Italy and China markets), representing, recommending and centralizing all aspects of Inflight media. It works with 150 airlines worldwide (more than 200 magazines)[10]

Inflight magazines in the world[edit]

North America[edit]




South America[edit]




Middle East[edit]




  1. ^ a b c d Daniel Michaels (27 November 2009). "Magazine publisher finds profit in airlines". The Wall Street Journal. 
  2. ^ "Ink to release new report on how to communicate with passengers" (Press release). Ink. 12 January 2012. 
  3. ^ "Holland Herald Media Buyers Handbook 2012". 2012. Retrieved 2013-01-14. 
  4. ^ "Holland Herald". 
  5. ^ "Inflight Connectivity Growing but Risks Remain » APEX Editor's Blog". 2011-08-01. Retrieved 2013-01-14. 
  6. ^ "The In-Flight Magazine Quick Reference PDF". Retrieved 2013-01-14. 
  7. ^ "11 ways airlines are deploying the Apple iPad". 8 August 2011. 
  8. ^
  9. ^ "giO media". Retrieved 2013-01-14. 
  10. ^ "Inflight Advertising & Inflight Media Marketing". IMM International. Retrieved 2013-01-14. 
  11. ^ "American Way Inflight Magazine". 
  12. ^ "Nexos Inflight Magazine". 
  13. ^ "Hemispheres Inflight Magazine". 
  14. ^ "Rhapsody Inflight Magazine". 
  15. ^ "AirClub Inflight Magazine". 
  16. ^ "b.there Magazine". 
  17. ^ "b.spirit Magazine". 
  18. ^ "Traveller — Inflight Magazine of easyJet". 
  19. ^ "Germanwings Inflight Magazine". 
  20. ^ "Ronda Inflight Magazine". 
  21. ^ "Excelente Inflight Magazine". 
  22. ^ "Jet2 Inflight Magazine". 
  23. ^ "Norwegian Inflight Magazine". 
  24. ^ "PrivatAir Inflight Magazine". 
  25. ^ "RyanAir Inflight Magazine". 
  26. ^ "Thomas Cook Inflight Magazine". 
  27. ^ "Thomas Cook Emporium Magazine". 
  28. ^ "Inflight Magazine of Wizz Air". 
  29. ^
  30. ^ "Bangkok Airways Inflight Magazine". 
  31. ^
  32. ^ "Smile Magazine for Cebu Pacific". 
  33. ^ "Jetstar Asia Inflight Magazine". 
  34. ^ "Jetstar Japan Inflight Magazine". 
  35. ^ "Tiger Tales Asia Inflight Magazine". 
  36. ^ "Tiger Tales Philippines Inflight Magazine". 
  37. ^ "Flynas Inflight Magazine". 
  38. ^ "Jetstar Australia Inflight Magazine". 
  39. ^ "Tiger Tales Australia Inflight Magazine". 


  1. ^