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Type of site
|Video on demand|
Warner Bros. Television
In2TV was announced in November 2005 as a collaboration of AOL and Warner Bros. Television, at the time both being owned by the AOL Time Warner conglomerate. The site was created in part as a counteraction against the rapid rise in popularity of video hosting sites such as YouTube; when In2TV launched, Time Warner subsequently ordered all of its content (mostly posted by users, not by Time Warner itself) off YouTube through Digital Millennium Copyright Act notices in order to divert traffic to In2TV. The service launched in March 2006 and was later integrated with AOL Video in December 2006.
When In2TV first launched the shows were categorized into channels. These included LOL (Comedy), Drama Rama (Drama), What a Rush (Action), Vintage TV (Classic), Heroes Horror (Sci-Fi/Horror), Toon Topia TV (Cartoons) and Pilot Theater (first episodes).
In2TV also included bonus channels featuring original content based on the TV shows featured on the service. These channels included:
- Starplay, featuring stars before they were stars
- Betcha Didn't Know!, trivia about top TV stars
- TV Karaoke, theme-song sing-alongs
- Where Are They Now, updates on stars of past series
- Rock 'n Flix, musical clips from movies
After the move to AOL video in December 2006, the channels were dropped and the shows were put into more generic categories such as Animation, Comedy, Drama, Reality, Sci-Fi, Secret Agent, Urban and en Espanol.
AOL Video lost its rights to the Time Warner library when AOL Time Warner broke apart in 2009 to form AOL, Time Warner, and Time Warner Cable. By the time AOL had purchased The Huffington Post in 2011, AOL Video had been dissolved. Links to the service now redirect to Huffington Post's TV section, which contains no archival video.
- Shields, Mike (March 24, 2018). "The forgotten story of AOL's In2TV, which helped invent binge TV way before Netflix". Business Insider. Retrieved April 12, 2018.
- Ryan, Amy (March 15, 2006). "Check out In2TV, AOL's new free TV-on-demand service". Entertainment Weekly. Retrieved April 12, 2018.
- Mahan, Colin (March 16, 2006). "AOL is really In2TV". TV.com. Retrieved April 12, 2018.