InMobi

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InMobi
Private
Industry Mobile Advertising
Founded Bangalore, India
Headquarters Bangalore, Karnataka India
Area served
World Wide
Key people
Naveen Tewari (Founder, CEO)
Number of employees
800+ (2011)
Website inmobi.com

InMobi is a performance based mobile ad network backed by Soft Bank and Kleiner Perkins Caufield & Byers. The company was founded in 2007 in India with offices in several countries.[1] InMobi won a spot in MIT Technology Review's 50 most disruptive companies of 2013.[2]

History[edit]

InMobi, earlier known as mKhoj,[3] started as an SMS-based search platform with initial funding from Mumbai Angels. In 2007, the company switched to a more scalable business model: mobile advertising. After the business model change, mKhoj rebranded itself to InMobi[3] and received two rounds of funding from Kleiner Perkins Caufield & Byers and Sherpalo Ventures. After venturing into mobile advertisement, the company initially banked upon mobile web published to generate revenue through Mobile Value Added Services via Mobile Phone Networks billing.

Funding[edit]

InMobi had received $220.6 Million via Angel, Series A, Series B, and Series C funding. In September 2011, it received a $200 million funding from Softbank which would come in two Tranches - one of $100 million in September 2011 and the other $100 million in April 2012.[4] In 2014, it secured an additional $5 Mn in funding from its existing investor Softbank. Softbank has further committed additional $25 Mn in InMobi if new investors come on board.[5] In 2015, InMobi has now put a name to its culture, 'YaWiO' and given it a formal structure, which includes making it one of several festivals InMobi hosts every year. The first 'YaWiO' event - to which it invited three startups to engage with its workforce for two days - began in Bengaluru on Monday. InMobi will also open its offices for other startups to observe its culture, how it treats and works with employees, which it expects will benefit new businesses for whom personnel-management is often a struggle.

Funding Round Investors Date Amount
Angel Funding Mumbai Angels August 2006 $500,000
Series A Kleiner Perkins Caufield & Byers and Sherpalo Ventures May 2007 $7,100,000
Series B Kleiner Perkins Caufield & Byers and Sherpalo Ventures July 2010 $8,000,000
Series C Softbank September 2011 $200,000,000
Unknown Softbank August-November 2014 $5,000,000

Acquisitions and product announcements[edit]

On August 2, 2011, InMobi announced the acquisition of HTML5 rich media platform Sprout which was later renamed to InMobi Studio.[6]

On July 18, 2012, InMobi announced the acquisition of MMTG Labs makers of AppBistro And AppGalleries.[7]

On July 31, 2012, InMobi announced the acquisition of UK-based firm Metaflow Solutions.[8][9]

On May 2, 2012, InMobi announced the launch of InMobi Ad Tracker (IAT), its mobile conversion tracking platform that provides real-time analytics, to allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi AdTracker platform is separate from the InMobi ad network, not reliant on UDIDs.[10]

On October 2, 2012, InMobi announced the release of InMobi Ad Tracker version 2.0, incorporating global device recognition from AdTruth.[11]

On November 27, 2012, InMobi announced the release of InMobi Lifetime Value Platform for publishers and app developers to track metrics and send targeted messaging based on user behavior and profile.[12]

In July 2015, Naveen Tewari, Mohit Saxena, and Amit Gupta, the co-founders of InMobi invested $400,000 in Zimmber, an emerging player in the still niche Home Service Industry in India.[13]

Competition[edit]

In the global Mobile Advertising market, InMobi primarily competes against Google’s AdMob[14] Millennial media and Apple's iAd.

News[edit]

  • InMobi signs “multi-million dollar” mobile ad partnership with Amobee[15]
  • InMobi's CEO Naveen Tewari was awarded the Young Achiever of the Year Award at the World Brand Congress 2011 in Mumbai, India.[16]
  • InMobi’s Naveen Tewari is Best Mobile Person of Year at the India Digital Awards in January 2013[17]
  • Mobile Adtech company;Inmobi raises $100 million[18]

References[edit]

  1. ^ http://www.inmobi.com/company/
  2. ^ http://www2.technologyreview.com/tr50/2013/
  3. ^ a b Wauters, Robin (5 August 2009). "Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe". TechCrunch. Retrieved 2011-06-10. 
  4. ^ Wauters, Robin (15 September 2011). "Softbank Pumps $200 Million Into Mobile Ad Network Company InMobi". TechCrunch. Retrieved 2011-09-15. 
  5. ^ http://inc42.com/buzz/softbank-invests-5-mn-mobile-advertising-company-inmobi/
  6. ^ http://venturebeat.com/2011/08/02/inmobi-acquires-sprout/
  7. ^ http://techcrunch.com/2012/07/12/inmobi-buys-appbistro-appgalleries-mmtg-labs/
  8. ^ http://techcrunch.com/2012/07/31/mobile-ad-network-inmobi-continues-app-buying-spree-with-metaflow-solutions/
  9. ^ http://www.mobile-ent.biz/news/read/inmobi-buys-metaflow-solutions/018831
  10. ^ http://www.inmobi.com/press-releases/2012/05/02/inmobi-launches-inmobi-adtracker/
  11. ^ http://www.inmobi.com/press-releases/2012/10/02/inmobi-announces-enhanced-conversion-tracking-capabilities-for-inmobi-ad-tracker-powered-by-advanced-device-recognition-technology-from-adtruth/
  12. ^ http://techcrunch.com/2012/11/27/inmobi-lifetime-value-platform/
  13. ^ http://techcrunch.com/2015/07/29/with-a-slew-of-us-investors-zimmber-launches-home-service-marketplace-for-india/
  14. ^ Fannin, Rebecca (24 March 2011). "Indian Startup Takes Turf From Google – Next Act?". Forbes. Retrieved 2011-06-10. 
  15. ^ O'Hear, Steve (11 May 2011). "InMobi signs "multi-million dollar" mobile ad partnership with Amobee". TechCrunch. Retrieved 2011-06-10. 
  16. ^ Chowdhury, Bikash. "InMobi's Naveen Tewari wins the Young Achiever of the Year Award". InMobi. 
  17. ^ "3rd India Digital Awards: InMobi’s Naveen Tewari is Best Mobile Person of Year". Best Media Info. 
  18. ^ "Mobile Adtech company;Inmobi raises $100 million". Vasopedia India. 

External links[edit]