I think 'In a World Like This,' both in a pop world that we've been living in for the past 20 years, and just the world that we live in with all the different things, positive things [and] negative things going on in this entire world. We're still here 20 years later, living in this world that we've created. And I think it's positive actually. It does kind of sound a little dark, but I think it's positive.
In April 2013, Nick Carter revealed that the group had recorded a song with Swedish producer Max Martin, who was responsible for some of the group's biggest hits including, "I Want It That Way", "Quit Playing Games (With My Heart)" and "Everybody (Backstreet's Back)". Carter called it both a "beautiful song" and a "smash". He later described the group's relationship with Martin as "symbiotic" and said, "We've changed each other's lives. Everything seems right now. It just seems like the right fit. The right time for him because he's a really busy man, but what we created together from our hits... they're kind of like masterpieces in his mind. So he wanted to live up to that in a certain way. So that's why it took this long to maybe come back around. It was just the right time for both of us."
On June 18, 2013 Backstreet Boys announced that "In a World Like This" would be released as the first single from their upcoming eighth studio album on June 25. The track subsequently premiered on radio Z100 New York the same day, and was made available on YouTube.
The single debuted at No. 34 and 35 on US Billboard's Adult Top 40 and Hot Dance Club Songs charts. The single was a hit in Asia. Continuing the success of their first single "Straight Through My Heart" from This Is Us, it debuted at No. 13 on Oricon Singles Chart. In the second week it rose and peaked at No. 6, No. 1 on Adult Contemporary Chart, and No. 3 on Airplay Chart. The single also charted at No. 63 on Oricon's Year-End Chart. It was certificated Gold in Japan. In Taiwan, the song topped the chart for four consecutive weeks and was the eight-biggest Western artists' single for 2013.
^"Howie D Twitter update". June 20, 2013. Retrieved July 4, 2013. On my way to LA to shoot the video for our first single "In A World Like This". Then off to do promo on the East coast & Europe. Fun times:)