India Brand Equity Foundation (IBEF) is a trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India. IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry.
IBEF works with a network of stakeholders both domestic and international to promote Brand India.
IBEF is administered by a board of trustees headed by the commerce secretary, which includes executives from Indian companies along with academicians and media personnel among others. Mr Anu P. Mathai is the CEO of IBEF as of Jan, 2017.