Indian soap opera
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India's first soap opera was Hum Log, which concluded with 154 episodes. Yeh Rishta Kya Kehlata Hai is the longest running Hindi serial in the history of Indian television with 2400+ episodes as of 5th June 2017 (2009 - still running). Balika Vadhu is the second longest Hindi serial with 2245 episodes (2008-2016).
India's first soap opera was Hum Log, which first aired in 1984 and concluded with 154 episodes, was the longest running serial in the history of Indian television at the time it ended. It had an audience of 60 million. Every episode was about 25 minutes long, and the last episode was about 55 minutes. At the end of every episode, veteran Hindi film actor Ashok Kumar would discuss the ongoing story and situations with the audience using Hindi couplets and limericks. In later episodes, he would introduce the actors who played characters in the serial and end his monologue with the Indian language versions of the words "Hum Log."
Biographies of famous people started being produced in the form of soap operas. Meera was a biography of Meera, Veer Shivaji portrayed Chhatrapati Shivaji Shahji Raje Bhosle, Jhansi Ki Rani presented Rani Lakshmi Bai of Jhansi, Chanakya covered Chanakya and Chittod Ki Rani Padmini Ka Johur portrayed Rani Padmini,Chakravartin Ashoka Samrat is a biography of Ashoka and Bharat ka veer putra Maharana Pratap was biography of Maharana Pratap
Crime shows also started being produced and aired. Adaalat was an Indian television courtroom drama series which revolves around 'Advocate K.D Pathak', a defense lawyer with an impeccable track record of winning cases and setting helpless innocent victims free, but not at the cost of upholding the truth and C.I.D., follows a team of detectives belonging to the Crime Investigation Department in Mumbai. The protagonist of the show is Shivaji Satam. C.I.D. is the longest-running TV series in India.
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Soaps affect Indian society, with regard to national integration, identity, globalisation, women, ethics and social issues in rural areas. The first Indian soap opera, Hum Log, began as a family planning program, and although it quickly turned its focus to entertainment, it continued to embed pro-development messages which provided a model of utilizing the television serial as an "edutainment" method that was followed by countries around the world.
A 2007 study of cable coming to rural India showed that it led to "significant decreases in the reported acceptability of domestic violence towards women and son preference, as well as increases in women's autonomy and decreases in fertility." It also "found suggestive evidence that exposure to cable increases school enrollment for younger children, perhaps through increased participation of women in household decision-making."
Status in Pakistan
Indian soap operas are popular in Pakistan and Indian entertainment channels are widely watched, due to the mutual intelligibility between Urdu and Hindi. The Supreme Court of Pakistan has banned the showing of Indian films and soap operas. The British Broadcasting Corporation has reported that cable television operators in Pakistan often violate the ban and air Indian television serials due the high popularity and demand for these in Pakistan, and Indian television shows make up nearly 60 percent of all foreign programmes broadcast in Pakistan.
In June 2006, Pakistani comedian Rauf Lala participated and won the comedy television show, The Great Indian Laughter Challenge but could not be followed by fellow Pakistanis as the show was not allowed to be aired. An official has commented that "Bollywood [and Indian television soaps] have invaded our homes".
Indian television shows have contributed heavily to the Sanskritisation of Urdu in Pakistan, and it has been reported that many Hindi words such as namaste (नमस्ते), maharani (महारानी) and chinta (चिंता), which have been an inherent part of sanskritized Hindi, have entered standard usage in Pakisan due to the influence of these soaps and Bollywood movies.
The viewing of Indian soaps has become so popular that mainstream newspapers such as the Pakistan Tribune often have feature articles on the shows. Since satellite connections offer uninterrupted coverage of Indian shows, many people have bought these to watch the programmes.
Anti-Indian sentiment is reported in Pakistan and the two countries have fought four wars. However, the effect of Indian soap operas and Bollywood have resulted in an increase in how "favourably an ordinary Pakistani views [India and] Indians." Certain Indian tourists to Pakistan have said that people are particularly friendly if one is from India.
After the ban of Indian shows Turkish shows became popular in Pakistan and invaded Indian content. Then, some officials got worried and they backed out some networks to degrade Turkish content and some channels like Geo Kahani, Urdu1 & Express Entertainment started airing 90% Indian serials, who are earning money due to the poor rating system in Pakistan.
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- Rob Crilly in Islamabad (3 October 2010). "Pakistanis snap up Satellite dishes for Indian soaps". Telegraph.co.uk. Retrieved 13 January 2015.