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Industry Product Intelligence
Founded 2010
Founder Sanjay Parthasarathy
Headquarters Seattle, Washington, United States and Chennai, India
Key people
  • Sanjay Parthasarathy (Founder and CEO)
  • Sridhar Venkatesh (VP of Product)
  • Satya Kaliki (Architecture & Engineering)
  • John O’Rourke (VP of Marketing)
  • Ron Strandin (VP of Sales)
  • Heather Redman (VP of Operations)
  • John Rake (VP of Customer Success)
  • Rajesh Muppalla (Director of Engineering)
  • Sameer Brij Verma (Board Observer)
  • Vignesh Ramamurthy (VP of Engineering)
Services Cloud-based product intelligence platform
Number of employees

Indix is a company based in Seattle, Washington in the United States that currently offers a cloud-based product information platform. It is also building a broad and deep product catalog to enable mobile and desktop apps and websites to become product-aware. Indix provides access to APIs that enable developers to build product-aware applications. The big data startup is headquartered in Seattle with a product development office in Chennai and was founded in 2010 by former Microsoft executive Sanjay Parthasarathy.[1][2][3]


Indix's CEO and founder is Sanjay Parthasarathy.[4][5] Parthasarathy retired from Microsoft in 2009, where he worked for 19 years in an executive capacity, notably starting and running the company's Developer & Platform Evangelism Division from 2000 to 2007.[2] On retiring from Microsoft, he moved his family to India where he intended to launch a software company that would tackle key business problems facing companies in the changing world of commerce.[4][5] The company raised a successful angel investment round in the spring of 2012 and Parthasarathy subsequently established its headquarters in Seattle.[4][5]

Other co-founders of Indix include Sridhar Venkatesh, Rajesh Muppalla, Satya Kaliki and Jonah Stephen Jermiah.[6]


Indix's services are centered on proprietary algorithms that structure crawled product data and a data-as-a-service business model.[1][5]

The database offers coverage for most consumer retail product categories.[1] The database also includes many industrial and business-to-business products. Indix provides brands and retailers with access to data such as specifications, facets, availability, assortment, promotions, and real-time pricing information.[7] In comparison to offerings from Google, which are influenced by Google's utilization of relevance algorithms, or Amazon, which is limited to only the products in its own catalog, Indix's infinite product catalog helps all client-facing digital media and environments become more product-aware.[1]


The Indix Product API utilizes a representational state transfer (RESTful) interface with 20+ endpoints including brand, store, category, product search, single product details, and product price history.[7] The API is intended to function as a tool for product assortment, price, catalog enrichment, etc. optimization to medium and large sized brands and retailers.[7] It is also meant to help developers build product-aware applications that connect consumers with the right product at the right time.[7]


In 2013 Indix raised a series A round of funding from Nexus Venture Partners and Avalon Ventures.[5][8] Last year the company raised $8.5 million in its series A-1 round.[9] Additional angel funding has come from Venky Harinarayan, S. Somasegar, and Anand Rajaraman of @WalmartLabs.[1]

In 2015 Indix raised $15 million in a Series B round led by Nokia Growth Partners and included participation from Nexus Venture Partners and Avalon Ventures.[10]


  1. ^ a b c d e Pankaj Mishra (January 14, 2014), Indix Is Building A Catalog Of Over 1 Billion Consumer Products To Help Brands Sell Better, TechCrunch, retrieved February 17, 2014 
  2. ^ a b Taylor Soper (November 16, 2013), Ex-Microsoft exec launches Indix to help product managers make data-driven decisions, GeekWire, retrieved February 17, 2014 
  3. ^ Brier Dudley (October 16, 2013), Ex Microsoft VP launches Indix product-intelligence platform, The Seattle Times: Brier Dudley's Business/Technology Blog, retrieved February 17, 2014 
  4. ^ a b c Benjamin Romano (April 15, 2013), A Billion Prices and Counting: Big Data Ambition at Startup Indix, Xconomy, retrieved February 17, 2014 
  5. ^ a b c d e Benjamin Romano (November 16, 2013), Indix Brings Big Data, Analytics, & Visualizations to Product Managers, Xconomy, retrieved February 17, 2014 
  6. ^ Sonam Gulati (October 17, 2013), Nexus-backed enterprise startup Indix launches big data platform for brands & retailers, Techcircle, retrieved February 17, 2014 
  7. ^ a b c d Mark Boyd (November 13, 2013), Indix Releases Alternative to Google Shopping API, Programmable Web, retrieved February 17, 2014 
  8. ^ Liz Gannes (October 16, 2013), Indix Is an Index of All the World’s E-Commerce Inventory, All Things Digital, retrieved February 17, 2014 
  9. ^ Indix Raises Additional 8.5 million from Avalon Nexus to Build World's Largest Product Database for Brands, TechCrunch, retrieved June 30, 2015 
  10. ^ Murphy, Ian P. "Indix raises $15 million in new funding". Retail Dive. Retrieved June 30, 2015. 

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