Industrial Design Centre

From Wikipedia, the free encyclopedia
Jump to: navigation, search

Coordinates: 19°08′00″N 72°55′03″E / 19.133408°N 72.917384°E / 19.133408; 72.917384

Industrial Design Centre
IDC Logo SVG.svg
Established 1969
Head (current) Prof. Sreekumar
Academic staff
Location Mumbai, Maharashtra, India
Campus Urban
Type Design school

Industrial Design Centre (IDC) is one of the oldest design schools in India, established in 1969 by the Government of India at the campus of the Indian Institute of Technology Bombay.[1] It offers the following academic programs: an integrated Bachelor of Design degree (B Des) program; an interdisciplinary Master of Design program in Industrial Design, Communication Design, Animation, Interaction Design and Mobility & Vehicle Design; and a Ph.D program in Design.

Master's course structure[edit]

For the M Des program, the first two semesters in the first year consist of theory courses and projects. The general structure of a course at IDC is a set of lectures designed to provide a theoretical introduction to the subject, followed by design exercises that encourage students to apply theoretical knowledge to practical problems of their choice. At the master's level, faculty members design the exercises in consultation with students, taking into account their interests, learning objectives and the constantly evolving landscape of technology, design issues and opportunities.

In the second year, students may continue to take courses while most of their time ise dedicated to design projects. Design projects of the second year are organised as Project-1 (1–2 months), Project-2 (3 months) and Project-3 (4–6 months). Faculty members publish a list of projects that they may be interested in guiding, which are often subsets of their long term ongoing projects. Students have the choice to take up one of these faculty projects, or propose new project topics of their own interest, or propose to work in partnership with industry. In the latter cases, students need to present their proposal in detail for approval by the faculty team before they can commence work.

Master's projects may be research oriented, design oriented, or a combination of both.


There are 24 faculty members who are supported by technical staff and workshop personnel in their educational, consultancy and research projects. The faculty at IDC comes from backgrounds like industrial design, communication design, graphic design, architecture, art, engineering, sciences and ergonomics.


IDC has studios for metal, wood, plastic, plaster, and ceramic with provisions for making and painting models as well as developing prototypes.

Computer facilities

Computer facilities include PCs and Macintosh computers at dedicated work stations suited to work in the areas of 2D and 3D representations, computer animation and interactive media and electronic publishing.

Animation studio

The animation lab is equipped with high-end computers running software like Maya for 3D animation and Animo for 2D animation. The lab also houses a printer and a state of the art scanner. Traditional animation equipment like light boxes, a studio punch and a line tester are also available. A collection of international animation films is available for viewing.

Typography studio

The aim of the typography studio is to develop a platform for research and facilitate design activities in the areas of font design, publication design and design for children.

Interaction design studio

The interaction design studio has facilities for making interaction design prototypes and the usability laboratory has facilities for conducting studies and evaluation of user centered design.

Ergonomics laboratory

The ergonomics laboratory conducts research in man and machine relationship. Products and machines can be tested for ergonomic appropriateness.

Photo and video studio

The photo studio has facilities for color and black-and-white photography. Video facilities include equipment like mini DV cameras and digital cameras.

Clay modelling studio

Form generation and exploring different styles is a very important component of the design education at IDC. The clay styling studio is equipped with stocks of styling clay, clay tools and ovens to help generate alternatives for styling in automobiles and products. Clay styling helps in bringing very fine details of form transition.

Product development cell

The product development cell undertakes research and development projects, culminating into working prototypes.

Bamboo studio

Bamboo is the fastest growing biomass. It is eco-friendly and a future material for designers. Bamboo craft with its unique traditions opens up new possibilities in 'design expression' with woven forms. The bamboo studio intends to nurture the bamboo craft to create new products made with industrial discipline and appropriate technologies.

IDC library

The IDC library is well stocked with books and design publications. IDC subscribes to major international design journals and magazines. The range covers design, graphics, photography, cinema, type design, typography, graphic design, ergonomics, design management, product design, environment design, and interaction design. A collection of films, CD ROMs, video cassettes and DVDs is also available.


Students can secure admission into design programmes at the undergraduate level offered at IDC, IIT Bombay on the basis of their rank in UCEED, whereas admission in postgraduate design programmes is offered on the basis of a candidate's score in CEED. The postgraduate admission process also includes a design test followed by personal interviews, both conducted at IDC.


Besides application and project oriented research, the faculty's research interests include perception and cognition, visual semantics, collaborative learning environments, information design, playing and learning, ergonomic investigation, Indian products and visual tradition, bamboo material finishes, type and Indian languages.

Design and Degree Show[edit]

The Design and Degree Show (DDS) is the annual showcase of design and works by the graduating students of IDC. This annual event is held to spread design awareness through workshops, conferences and exhibition of works by the graduating class.[2]

DDS is also a forum for Indian and international designers to share their experiences and insights with the industry, academia and general public who attend the event.

It is held every year during the months of June and July in the IIT Bombay campus. Subsequent to the main event, it has also been held at the Nehru Centre, Juhu, Mumbai as a follow-up event over the past few years.

Year Main event at IIT Bombay Follow-up event at Nehru Centre
2013 June 21–23 June 29–30
2014 June 27–29 July 5–6
2015 June 13–17 Not held
2016 June 19–21 Discontinued
2017 June 9–11 Discontinued

Notable alumni[edit]

  • Bidyabijay Bhowmik - VP of Design at Mahindra and Mahindra
  • Udaya Kumar - designer of the rupee symbol
  • Pranav Mistry - inventor of 6th sense and Global Vice President of Research at Samsung Suhas S Kakde
  • Hari Kumar Nair - VP of Design at Whirlpool
  • Satyendra Pakhale - of Pakhale Associatesbln,m]]

See also[edit]


  1. ^ "About". Official website. 
  2. ^

External links[edit]