Industrial Design Centre

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Coordinates: 19°08′00″N 72°55′03″E / 19.133408°N 72.917384°E / 19.133408; 72.917384

Industrial Design Centre
IDC Logo SVG.svg
Established 1969
Head (current) Prof. Sreekumar
Academic staff
Location Mumbai, Maharashtra, India
Campus Urban
Type Design School

Industrial Design Centre (IDC) is the second oldest design school in India, established in 1969 by the Government of India at the campus of the Indian Institute of Technology Bombay.[1] It offers the following academic programs: an integrated Bachelor of Design degree (B Des) program, an interdisciplinary Master of Design program in Industrial Design, Communication Design, Animation, Interaction Design and Mobility & Vehicle Design, as well as a Ph.D program in Design.

Course Structure[edit]

for the M Des program: The first two semesters in the first year consist of theory courses and learning/instruction oriented projects. The second year is largely spent on design projects.

The project orientation is fully reflected in the course structure. The simple projects in Visual Communication, Product Design, Animation and Interaction Design are introduced in the 1ast semester.

Depending on their interest the students choose elective courses in the 2nd and 3rd semester.

In the last two semesters the students undertake three application oriented projects of varying duration and complexities. They also undertake a special project oriented towards design research.


There are twenty four faculty members who are supported by technical staff and workshop personnel in their educational, consultancy and research projects. The faculty at IDC comes from backgrounds like Industrial Design, Graphic Design, Architecture, Art, Engineering, Sciences and Ergonomics.


IDC has studios for metal, wood, plastic, plaster, ceramic with provisions for making and painting models as well as developing prototypes.

Computer facilities

The Computer facilities include PCs, Macintosh computers dedicated work stations suited to work in the areas of 2D and 3D representations, computer animation and interactive media and electronic publishing.

Animation Studio

The animation lab is equipped with high-end computers running software like Maya for 3D animation and Animo for 2D animation. The lab also houses a printer and a state of the art scanner. Apart from these, traditional animation equipment like light boxes, a studio punch and a line tester are available. A collection of international animation films is available for viewing.

Typography Studio

The aim of Typography Studio is to develop a platform for research and facilitate design activities in the area of Font Design, Publication Design and Design for Children.

Interaction Design Studio

The Interaction Design Studio has facilities for making interaction design prototypes and the Usability Laboratory has facilities for conducting studies and evaluation of user centered design.

Ergonomic laboratory

The Ergonomics Laboratory conducts research in man and machine relationship. Products and machines can be tested for ergonomic appropriateness.

Photo and Video Studio

The Photo Studio has facilities for color and black-and-white photography. Video facilities include Digital equipment like Mini DV cameras, digital cameras, etc.

Clay Styling Studio

Form generation and exploring different styles is a very important component of the design education at IDC. The Clay Styling Studio is equipped with stocks of styling clay, clay tools and ovens to help generate alternatives for styling in automobiles and products. Clay Styling helps in bringing very fine details of form transition.

Product Development Cell

The Product Development Cell undertakes research and development projects, culminating into working prototypes.

Bamboo Studio

Bamboo is the fastest growing biomass is eco friendly and a future material for designers. Bamboo craft with its unique traditions opens up new possibilities in ‘design expression’ with woven forms. Bamboo Studio intends to nurture the bamboo craft to create new products made of craft with industrial discipline and appropriate technologies.

IDC Library

IDC library is well stocked with books and design publications. IDC subscribes to major international design journals and magazines. The range covers design, graphics, photography, cinema, type design, typography, graphic design, ergonomics, design management, product design, environment design, interaction design, etc. A collection of films, CD ROMs, video cassettes and DVD’s are also available.


Students can secure admission in design programmes at the undergraduate level offered at IDC, IIT Bombay on the basis of their score/rank in UCEED whereas admission in postgraduate design programmes is offered on the basis of a candidate's score in CEED.


Besides application and project oriented research, the faculty's research interest include perception and cognition, visual semantics, collaborative learning environments, information design, play and learn, ergonomic investigation, Indian product and visual tradition, Bamboo material finishes, type and Indian languages, etc.

Design and Degree Show[edit]

The Design and Degree Show (known as DDS) is the annual showcase of design and works by the graduating students of IDC. It is an annual event that is held to spread design awareness through workshops, conferences and exhibition of works by the graduating class.[2]

DDS is also a forum for Indian and international designers to share their experiences and insights with the industry, academia and general public who attend the event every year.

It is held every year during the months of June & July in the IIT Bombay campus. Subsequent to the main event, it has also been held at the Nehru Centre, Juhu, Mumbai as a follow-up event over the past few years.

DDS dates over the years.

Year Main Event at IIT Bombay Follow-up Event at Nehru Centre
2013 June 21–23 June 29–30
2014 June 27–29 July 5–6
2015 June 13–17 Not held
2016 June 19–21 TBA

Noted Alumni[edit]

Pranav Mistry - inventor of 6th sense and Global Vice President of Research at SamsungSuhas S Kakde, Udaya Kumar - Designer for Rupee Symbol, Satyendra Pakhale - of Pakhale Associates, Hari Kumar Nair - VP Design at Whirlpool, Bidyabijay Bhowmik - VP Design at Mahindra and Mahindra

See also[edit]


  1. ^ "About". Official website. 
  2. ^

External links[edit]