Inext

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Dainik Jagran inext
TypeDaily newspaper
FormatBroadsheet
Owner(s)Jagaran Prakashan Ltd.
Founded22 December 2006
LanguageHindi
HeadquartersDainik Jagran inext, Jagran Building, 2, Sarvodya Nagar, Kanpur-208005,
Websitehttp://inextepaper.jagran.com/

Dainik Jagran-inext the Urban broadsheet from the house of Jagran launched in 2006 that has grown to have 12 editions (Agra, Allahabad, Bareilly, Dehradun, Gorakhpur, Varanasi, Kanpur, Lucknow, Meerut, Patna, Ranchi and Jamshedpur) spread across four states (Uttar Pradesh, Uttarakhand, Bihar and Jharkhand), since then. Born with a vision to cater to the youthful reader in his day-to-day lingo, Dainik Jagran-inext proved to be a disruptor in the field of media.

Coming from the house of Jagran Prakashan Ltd. the leading media house of India, Dainik Jagran-inext is a newspaper known for doing things differently and giving the newspaper to the readers with its Best visuals, Local news, Reader connect, Research & Packaging and Features. Rewriting ground rules to present content that is of interest and utilitarian value, rather than the traditionally accepted norms of selection of matter, has been the focal area of Dainik Jagran-inext functioning.

Bagging the highest of accolades like that from WAN-IFRA - the apex body of all print products around the world to a host of recognitions, Dainik Jagran-inext is an award-winning idea, product, and revolution, all wrapped in one.

This is the Newspaper which is taking initiatives and the initiatives are getting appreciated by the bodies worldwide. Whether it's about the appreciation letter from honorable Prime Minister of India Narendra Modi and the support of United States' social body for our campaign on Hunger Day or the recognition of Dainik Jagran-inext COO as the Media person of the Year – Print in the capital. This all is proving our working style worth and inspire us continue with our unique style and to take the initiative in the favor of society.”

HISTORY

Inext, India's first bilingual, Hindi-English combine, compact daily, came into being with the launch of its first edition in Kanpur on December 22, 2006, closely followed by the second launch five days later, in Lucknow on December 27. Thus was born an absolutely new concept for the media industry, targeted exclusively for the youth and essentially catering to the readers of the upper crust, qualifying for the SEC A and B profile. Devising ways of understanding what the urban audience wants to read was a task in itself, but far bigger was the challenge to comprehend what it does not.

Breaking the mould was not easy. But then judicious selection of manpower and conscious steering of the content, gave the daily a clear edge over others. It created a niche for itself, filling in a need gap that was hitherto invisible. Enthused by the overwhelming response of the market forces, besides encouraging IRS figures, also having bagged some prestigious National and International awards, inext found itself catapulted into an orbit where there was both, recognition as well as fame.

It was on September 18, 2015, that inext took its next big leap to reinvent itself in the broadsheet format in international size, essentially for the urban, urbane readership. This meant routine news now became the Hygiene point while five carefully identified Differentiators would steer the daily to a larger chunk of readership, which incidentally it has done. While now in its tenth year of publication, inext editions today total the count of thirteen, having launched also in Allahabad, Agra, Bareilly, Dehradun, Gorakhpur, Jamshedpur, Meerut, Patna, Ranchi, Varanasi and Indore, across the five states of Uttar Pradesh, Uttarakhand, Bihar, Jharkhand and Madhya Pradesh.

Earlier the daily that saw, engaging successful strategies to attract young readers, as also those youthful, today caters to a wider, far bigger audience. However, while keeping the focus on edgy, newsy content, it continues to talk about career options, employment avenues, through its weekly pullout, Career Path, besides, giving lifestyle options, keeping abreast of technological advancements and also whatever tugs at your heart strings. In all it finds itself in the role of a communicator.

COMPANY PROFILE

Doing things differently, rewriting ground rules to present content that is of interest and utilitarian value, rather than the traditionally accepted norms of selection of matter, has been the focal area of inext functioning. Integration of Editorial display for content support to activation and reader promotional activities encompasses departments other than Editorial as well. Firmly of the belief that no activation is complete without the requisite appropriate content support, the daily also does not rule out the fact that it is the spirit and tenor of our activities designed by the Brand Team that more than often adds to our vibrant product profile with exclusivity.

Interactivity is another area, through which Dainik Jagran-inext strikes a separate chord, as it gives an entire page to Readers to voice their thoughts and basically get talking. So from day one the paper befriends the Reader through a two-way communication mode, making him/her treat inext like a buddy for life. Innovation is the hallmark in terms of design. Interactive pictures, those capturing candid moments and unique angle shots have become its highlights even in the coverage of routine events. Story-telling mode through images rather than verbose text has been adopted together with illustrations and infographics. Many a time the visuals decide the story and its placement. Headlines are meant to be shockers with an offbeat touch. Small sentences, avoiding complicated, long-winded expressions and crossers and sideheads make its stories reader friendly and concise. Columns for exchange of personal messages and the party page that tries to cover a maximum number of social dos complete the picture for this interactive daily.

Accent is on local connect to just about any issue or news in focus to keep the Reader interest alive. Mass association and connect is attempted to be achieved to appeal to a larger readership. Micro as well macro levels of reportage is favoured for baring any issue threadbare for grabbing maximum attention. Names and mug shots with versions and references are featured regularly for immediate connect. Celeb visits and interviews pegged on current issues also make for interesting reading. Sports get a major focus. Icons are highlighted by turns. Entertainment majorly enhances the visual content. Achieving a holistic product is the primary aim of inext.

Print

Launched initially in a 24-page tabloid format, encouraged with its success, Dainik Jagran-inext revised its format to a broadsheet in international size in its ninth year of publication. Today in print it offers twelve editions of minimum twelve pages each in Kanpur, Lucknow, Allahabad, Agra, Bareilly, Dehradun, Gorakhpur, Jamshedpur, Meerut, Patna, Ranchi, Varanasi, across the four states of Uttar Pradesh, Uttarakhand, Bihar, Jharkhand and Madhya Pradesh. The content focus is on Local with National, International, Sports, Business, Entertainment getting due coverage, besides Features appearing in daily slots as per preconceived plan, that takes care of the Lifestyle aspect of readership. A weekly pullout Career Path with Education to Jobs concept, is a storehouse of information for students and working professionals.

Career Path

The core concept of Career Path is Education to jobs. TG is 18-35 students and working professionals. It caters to students preparing for Bank, SSC, Railway, State Commission exams, national level entrance examinations and persons who wish to start their own business. The USP is a special series in every two months, based on themes like current affairs, Banking, SSC or even small startup. It is in an easy to read and understand format. Current affairs is in multiple choice Q and A formats and our stories are based on interaction with experts. The total number of issues (in a year) published is 54, competitive exams is 31 and entrance exams is 29. The focus is only on utilitarian content. A complete local page keeps aspirants in touch with opportunities in their city. Everything in Career Path, is what students can use for preparation or development.

Activations: About iDirect

Idirect is the BTL division of Dainik Jagran-inext. Idirect operates in domain of activations, promotions and market researches. With increasing media fragmentation, activations have emerged as a unique vehicle that helps touch consumers in memorable and engaging way.

Many of our flagship events have won us accolades at international forums- Health Meter, Fresh n crazy and Bikeathon are some of the major events we organize. We at idirect excel at creating customized activations and then successfully executing them among the target audience

Indian Intelligence Test A mega activation in a test format across our markets which tells students of classes 5 to 12 their intelligence and aptitude. The First season of this test was done in 2014, IIT saw a participation of over 55,000 students in first season which has been reached over one lakh till 3rd season in 2016. Till now the initiative have seen the participation over 5 lakhs students till its 5th Season

Engineering Gateways Engineering Gateways is a seminar based activation format for students of Classes XI and XII who are engineering aspirants. Executed across 11 cities, a two-day event wherein there are the finest motivational speakers as well as subject specific speakers guiding students on a career in Engineering

Bikeathon inext's flagship activation, Bikeathon is a format running for 9 years now on the broader agenda of fun, freedom and fitness. A bicycle rally across our cities wherein over 60,000 people across age groups participate on a Sunday morning

Fresh n Crazy Another of inext's major activation that has been ongoing year on year catering to the college newcomers across all our markets. A roadblock of Freshers’ Parties across Top 10 colleges of every city to engage with the youth. High potential of brand integration in the form of various games for college students

Teacher Meter A school based activation format engaging students from Classes VI to XII wherein they vote for their most favorite teacher. Based on the electoral format, voting happens in a secret ballot format

Health Meter A mega health-check activation that is conducted across inext cities for students of Classes Nursery to V. A panel of doctors visits the school to conduct basic health check up of kids and inform them about health and hygiene. In the end, each student is given a report card about his or her health checkup which reaches their parents through them

Parenting Today Good parenting is the need of the hour across the Tier-II cities and inext caters to this through this activation format. Seminar cum Counseling Sessions for parents who seek such guidance in bringing up their children

Achievers’ Award Recognizing entrepreneurial “achievers” who have gone against all odds and made a difference. An event to felicitate such achievers for their great work. Profiles are published in inext followed by a grand evening of awards ceremony.

Nari Today Awards A similar format which recognizes “women achievers” of the given city / region. Women have set an example of how beautifully they have always managed the balance between work and home. Celebrating this spirit through an awards ceremony organized at a premium property in the city

Ultimate Student Awards Another unique initiative taken by Dainik Jagran-inext to felicitate young school students who have excelled. These are students who excelled in their Board Exams (Classes X & XII – Any board).

The Initiatives This is the Newspaper which is taking initiatives and the initiatives are getting appreciated by the bodies worldwide. Whether it's about the appreciation letter from honorable Prime Minister of India Narendra Modi and the support of United States' social body for our campaign on Hunger Day or the recognition of Dainik Jagran-inext COO as the Media person of the Year – Print in the capital. This all is proving our working style worth and inspire us continue with our unique style and to take the initiative in the favor of society.”

Awards and Recognitions WAN-IFRA, the apex body of all print products around the world has awarded the newspaper brand the top prize in ‘Brand’ category of the Young Reader awards for its school-level activation, ‘Hindi News’ and Health Meter. The awards were presented at the 12th WAN-IFRA Readership Conference, on 16 November 2010 in San Francisco to a packed house of the best minds of the print and publishing industry worldwide. Earlier in the year (2010) the brand received a Silver News Innovation Award in 'news-gathering' category by AFAQs

References[edit]