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Private Limited
Industry Internet, E-Commerce
Founded 2007 (2007)
Headquarters Ahmedabad, India
Coordinates 23°01′24″N 72°32′19″E / 23.023285°N 72.538527°E / 23.023285; 72.538527
Area served
India, Middle East
Revenue 1,000 Crores[1] (as of November 2013)
Number of employees
1300 (2015)
Slogan Shop With A Smile
Website []

Infibeam is an Internet and E-commerce conglomerate involved in Online Retailing, E-Commerce Software and Internet Services. The company is headquartered in Ahmedabad, India. It is an online retailer for books, electronics, and automobiles in India. Started in 2007, the company has offices in Ahmedabad, Delhi, Mumbai and Bangalore, and has a total of 1300 employees.[2][3][4] Infibeam also launched an e-book reader, Infibeam Pi, its successor Pi2, and a media device, Infibeam Phi. Infibeam became India's first E-commerce company to file an IPO in July, 2015.[5][6][7]


Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell computers and in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Amazon employees.[8][9] He funded the company by selling his personal assets rather than opting for external equity funding.[10] The company was started with an initial capital of 10-15 crores.[11] started as an automobile portal in 2007, but later turned into an online retailer.[12] In 2010, Infibeam launched 'Pi', India's first e-book reader.[13][14]


In 2008, Infibeam acquired, a personalized photo printing website. In 2014, it acquired Odigma, a digital marketing company for $5mn.[15]


Infibeam's businesses include online retailing through its flagship website '', e-commerce platform software service through '', e-commerce marketplace '' and its own branded e-book reader. The strategy of Infibeam was described by Forbes as "that seems to defy most standard models".[16] The turnover of the company was reported to be 1000 Crores as of November 2013.[1]

Online Retailing[edit], the online retail website of the company, sells books, electronics and lifestyle products.[17] The website has a selection of 1.2 Crore products across books, electronics, lifestyle, gifts and media.[9] In 2011, the company established Infibeam Logistics, its own logistics arm in major Indian cities.[18] In September 2010, infibeam was among Economic Times's Top 5 Digital Brands in the e-commerce category.[19] Infibeam's acquisition of customer base at very low cost has been recorded as a B-school case study by Ivey Publishing.[20] Infibeam is the only authorised online seller of iPhones in India.[21][22] Infibeam maintains its bestsellers list for books sold on the site., owned by Infibeam, is a digital photo printing and personalized gifts website.[23]

E-Commerce Platform[edit]

Main article: Buildabazaar

Buildabazaar is a Saas platform built by Infibeam with operations in India and MiddleEast. The company initially extended its e-commerce platform to build online stores for HiDesign, TTK Prestige[24] and Crossword Bookstores[25] and NDTV Shopping[26][27] In 2011, the e-commerce platform was opened to everyone through Buildabazaar, which allows users to create their own web store.[28] Buildabazaar was awarded ‘The Game Changing Idea of The Year’ Award by The Economic Times at ET RETAIL AWARD 2014.[29] The platform was launched in the middle east region in 2014. It has 30000 stores as of March 2015.[30]

Ticketing Platform[edit]

Infibeam Concert Entertainment Park Travel (INCEPT), a subsidiary of Infibeam established in 2013 builds ticketing platform software for Travel businesses, Theme Parks and Events. An end to end park ticketing solution was built for Adlabs imagica by Infibeam in July 2013.[31] The company also built a ticketing reservation platform for Mumbai International Airport Pvt. Ltd. (MIAL) to automate meet and assist services provided by GVK.[32]

Music Streaming Platform[edit]

Infibeam Digital Entertainment (INDENT), a subsidiary of Infibeam established in 2012, builds Music Streaming and Download Platform solutions for Music Labels, Brands and OEMs.[33] In 2013, the company built Sony Music's Jive HD streaming and downloading app embedded in Sony's Xperia smartphones.[34]

Digital Marketing Services[edit]

The company offers Digital Marketing Services through its subsidiary ODIGMA, which it acquired in 2014.[35] ODIGMA employs 70 people and serves digital marketing campaigns for around 400 brands.[36]

Generic Top Level Domain Registry[edit]

Main article: .ooo

Infibeam owns the license of the generic top level domain (GTLD) '.ooo' granted by Internet Corporation for Assigned Names and Numbers (ICANN). It launched the '.ooo' domain for trademark holders on 22 September 2014.[37][38]

Logistics Aggregation Platform[edit]

ShipDroid, a logistics aggregation platform was launched in January 2015, to provide uniformity of logistics services to small merchants across all courier partners. The platform covers 20,000 pincodes across 600 cities. The platform allows merchants to choose mode of delivery such as surface, rail or air mode and also can opt for delivery commitment SLAs such as express delivery or regular delivery.[39][40][41]


In August 2013, Infibeam launched the e-commerce marketplace in association with CCAvenues. Dhamaal has a selection of 1.5 crore products. The website which is built on Buildabazaar platform, is also extended as co-branded marketplace with 50 Indian banks.[42]

E-book Reader[edit]

Infibeam Pi

In February 2010, Infibeam launched Pi, an e-book reader that uses E Ink electronic paper technology.[8] Pi has a six-inch screen with eight level grey scale non-backlit display.[43][44] The device has the capability to play music files, read word documents and supports 13 Indian Languages.[8][45] It has an internal memory of 512MB, that can store 300 books and supports external memory up to 4GB.[46] The device, which is less than 10 mm thick, weighs 180 gm.[47]


In 2011, Infibeam launched the second version of its eBook readers and named it Pi2.[48] Pi2 is a touchscreen device and has wireless connectivity. It has 2GB of internal memory and expandable up to 32GB through external SD card slot. The battery power is claimed to last up to 8000 page reads.[48] The company has 5 lakh ebooks on its webstore which can be directly accessed from the ebook reader through Wifi to purchase ebooks.[49] Infibeam followed up the Pi2 with an Android tablet called Phi.[50]


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  2. ^ Tanvi Dubey and Francesca Ferrario. "Breaking the invisible barrier – 40 women entrepreneurs in India you should know". Retrieved 6 February 2015. 
  3. ^ "Ahmedabad-based e-tailer Infibeam to increase headcount by 2015". The Times Of India. 9 May 2013. 
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  6. ^
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  32. ^ . The Hindu Business Line. 5 September 2014 Retrieved 30 September 2014.  Missing or empty |title= (help)
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  34. ^ Brindaalakshmi K. "Infibeam’s Indent Powers Sony Music Jive Service For Xperia for all Phones". MediaNama. Retrieved 30 September 2014. 
  35. ^ Priyanka Sahay (7 August 2014). " now enables link-offs to third party merchant sites for completing sales". Tech Circle. Retrieved 6 February 2015. 
  36. ^ Amit Shanbaug (11 November 2013). "Advit Sahdev's ODigMa: A Rs 6 crore online marketing company built from Rs 2 lakh". The Economic Times. Retrieved 6 February 2015. 
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External links[edit]