Information mapping

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Information Mapping® is a research-based method for writing clear and user focused information, based on the audience’s needs and the purpose of the information. The method is applied primarily to designing and developing business and technical communications. It is used as a content standard within organizations throughout the world.

Overview of the Information Mapping® Method[edit]

The Information Mapping® Method is a research-based methodology used to analyze, organize and present information based on your audience’s needs and the purpose of the information. The method is technology, subject-matter and media independent. As a discipline, Information Mapping has close ties to information visualization, information architecture, graphic design, information design, and data analysis. The field has responded to advances in Information Technology and now incorporates user experience design, graphic user interface design, and knowledge management systems.

Components of the Method[edit]

Information Mapping® provides a number of tools that help you to analyze, organize and present information:

Information Types[edit]

Some of Robert Horn’s best-known work was his development of the Theory of Information Types. Horn identified 6 types of information that account for nearly all the content of business and technical communications. They help you to analyze the subject matter and categorize it according to the purpose for the audience:

Information Type Description
Procedure A set of steps an individual performs to complete a single task
Process A series of events, stages or phases that occurs over time and has a specific outcome
Principle A statement designed to dictate, guide or require behavior
Concept A class or group of things that share a critical set of attributes
Structure A description or depiction of anything that has parts or boundaries
Fact A statement that is assumed to be true

Research-Based Principles[edit]

The Information Mapping® Method uses 6 principles for managing and organizing information. They allow you to organize information effectively so that it is easy to access, understand, and remember:

Principle Description
Chunking Break up information into small, manageable units
Relevance Limit each unit of information to a single topic
Labeling Label each unit of information in a way that identifies its contents
Consistency Be consistent in use of terminology as well as in organizing, formatting and sequencing information
Accessible detail Organize and structure information so those who need detail can access it easily, while those who don’t can easily skip it
Integrated graphics Use graphics within the text to clarify, emphasize and add dimension

Units of Information[edit]

Documents written according to Information Mapping® present a modular structure. In fact, they consist of clearly outlined information units (Maps and Blocks) that take into account how much information a reader is able to assimilate. This is an essential difference between an information unit and the traditional text paragraph. A Block is limited to a single topic and consists of a single type of information. Blocks are grouped into Maps, and each Map consists only of relevant Blocks. The hierarchical approach to structuring information greatly facilitates electronic control of content via CMS and KMS.

Advantages of Information Mapping®[edit]

The Information Mapping® Method offers advantages to writers and readers, as well as to the entire organization.

Advantages for Writers[edit]

Information Mapping® offers these advantages for writers:

  • An easily learned systematic approach to the task of writing that once learned, enables writers to minimize down time and start writing immediately
  • A subject-matter independent approach that can be applied to all business-related or technical content
  • A content standard that greatly facilitates team writing and management of writing projects
  • Enhanced writer productivity, with less time required for both draft development and review, and
  • Easy updating and revision of content throughout its life cycle.

Advantages for Readers[edit]

Information Mapping® offers these advantages for readers:

  • Quick, easy access to information at the right level of detail, even for diverse audiences
  • Improved comprehension
  • Fewer errors and misunderstandings
  • Fewer questions for supervisors, and
  • Shorter training cycles, less need for re-training

Advantages for Organizations[edit]

Also the entire organization will benefit from using a content standard like Information Mapping®

  • Revenue growth by reducing time to create content and accelerating time to market.
  • Cost reduction by capturing employee knowledge, increasing operational efficiency, reducing support calls, and decreasing translation costs
  • Risk mitigation by increasing safety and compliance

FS Pro software[edit]

FS Pro is an add-in software for Microsoft Word. It helps you create clearly structured documents by providing formatting and layout tools. This means that you don’t have to worry about the layout, but you can focus on the actual content of your document. FS Pro also allows to you achieve consistency easily both within a document and among different documents. A 30-day free trial is available.

About Information Mapping International[edit]

Information Mapping is a world leader in solving critical documentation issues for enterprise-level organizations and governments so that they can operate more efficiently and profitably. The offerings include training, software and professional services. The company is headquartered in Ghent (Belgium) and has branch offices in the USA and India.


Information Mapping® was developed in the late 20th century by Robert E. Horn, a researcher in the cognitive and behavioral sciences. Horn was interested in visual presentation of information to improve accessibility, comprehension and performance. Horn’s development of the Information Mapping Method has won him recognition from the International Society for Performance Improvement and the Association of Computing Machinery. He is a Fellow of the World Academy of Arts and Sciences.

Review of Research[edit]

Many independent studies have confirmed that applying the Information Mapping Method to business and technical communications results in quicker, easier access to information, improved comprehension and enhanced performance. It also facilitates repurposing for publication in different formats.

Notable Experts[edit]


  • Robert E. Horn. Mapping Hypertext: The Analysis, Organization, and Display of Knowledge for the Next Generation of On-Line Text and Graphics. ISBN 0-9625565-0-5
  • Robert E. Horn. How High Can it Fly? Examining the Evidence on Information Mapping's Method of High-Performance Communication. Note: This publication is available for download on Horn's website
    • Chapter One: [1]
    • Chapter Two: [2]

External links[edit]

  • [3] Parsons Institute for Information Mapping web site.
  • [4] University of Maryland, Human-Computer Interaction Lab web site.
  • [5] Robert Horn web site.