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IndustrySmall business customer relationship management, Email marketing, E-commerce
Key people
Clate Mask, CEO and Co-founder
Scott Martineau, Senior Vice President of Product Strategy
ServicesSaas, Marketing and sales automation[buzzword], CRM software
Revenue$100 million (2017)[1]
Number of employees

Keap (formerly Infusionsoft) is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle[clarification needed], customer relationship management, marketing automation[buzzword], lead capture[clarification needed], and e-commerce.[2][3][4][5][6] It is based in Chandler, Arizona.

In 2013, Great Place to Work and Fortune Magazine ranked Infusionsoft 17th Best Medium Workplace. In 2011, it was ranked 15th Best Small to Medium Workplace in America.[7][8]

Infusionsoft is one of the fastest growing private companies in Arizona, adding 240 jobs between 2012 and 2013.[4][8][9][10][11][12] The company received $54 million in venture capital from Goldman Sachs in early 2013.[4][8][9][10][11][12] In total, the company has generated over $125 million in funding.[13]


Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau and Clate Mask.[14] The company began as a start-up in Mesa, Arizona with an office next to a mattress store.[14][15][16] In 2004, the company wrote a script to automate sales leads, which became the foundation of Infusionsoft’s SaaS product range.[14]

Infusionsoft’s revenues increased 50% between 2011 and 2012.[17][18] By January 2013, Infusionsoft had raised $71 million in venture capital with $54 million invested by Goldman Sachs.[8][9][10][17][19] Later that month, Infusionsoft purchased GroSocial, a social media marketing software company.[10][19][20][21][22]

In 2014, Infusionsoft concluded its Series D funding led by Bain Capital Ventures that generated an additional $55 million. In total, the company has raised over $125 million.[13][23]

On the 29th of January 2019, a company press release stated it has rebranded the company as Keap.[citation needed]

Company overview[edit]

Infusionsoft offers an integrated email marketing platform designed for small businesses with fewer than 25 employees.[9][14][24] Specific features of the platform include lead scoring, web tracking, and social media tools.[9][10][17][22]

The company is now based in a 90,000 square foot facility with a small football field in the facility’s center and a cereal bar for employees.[14][15][25] Infusionsoft has a customer base of 25,000 and 87,000 software users.[1] The company operates an additional office in Lehi, Utah that it opened in June 2014.[26]

Infusionsoft hosts events such as InfusionCon, an annual conference for small businesses.[24][27] Around 2000 people attended the conference in 2012.[24] The event was renamed ICON in 2014 for its eighth annual conference held in Phoenix, which had over 3000 attendees.[28] In 2015, Infusionsoft hosted the Main Street Forum in New York City that included attendees such as executives from American Express, OnDeck, Mashable, Wall Street Journal and other companies.[29]


Infusionsoft offers a subscription based all-in-one sales and marketing SaaS product for small businesses with fewer than 25 employees.[5][6][24][30][31][32][33] The integrated platform lets users manage their small business by pulling together data points related to sales, marketing, leads, payments, customers, and more.[5][30][32][33]

The platform can create and host Web forms and links, execute automated campaigns and track ROIs, provides real-time customer updates for sales, lets users manage customer databases, and includes e-commerce functionality letting users manage shopping carts, product pages, dynamic discounts and coupon codes.[5][30][32][33]

Infusionsoft also offers contact management apps for mobile devices. In April 2012, Infusionsoft opened a marketplace that includes more than 70 apps compatible with its software suites that incorporate tools such as SMB text messaging.[30] The GroSocial system that Infusionsoft acquired in 2013 was integrated into the CRM, e-commerce and marketing automation tools to allow small businesses to use social media platforms to grow customer base.[10]

Awards and recognition[edit]

Infusionsoft was named by Inc. as a 2013 Hire Power Awardee and ranked number 4 in the software category with over 240 jobs created in a year.[4][11] Infusionsoft has been honored as an Inc. 500/5000 list of fastest growing private company 7 times as of 2013.[12] Inc. also ranked the company #47 on its list of Top 100 Arizona Companies and #44 on its list of companies in the Phoenix metro.[12]

Goldman Sachs selected CEO Clate Mask as one of its Most Intriguing Entrepreneurs of 2013.[34] Mask has been recognized for his leadership and was also chosen as an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, CEO of the Year by the Phoenix Business Journal's Arizona Corporate Excellence Awards, and Business Leader of the Year by the Arizona Technology Council.[3][11][34] Infusionsoft received the Pioneering Award at the Arizona Technology Council’s 2014 Governor’s Celebration of Innovation.[35]


Keap offers partnerships to digital marketing agencies and consultants. Some of its successful partners are Stephanie Nickolich, NitroGo, Start Tower Systems, Howdy Interactive, Monster Squad, GetUWired, Mit-Mut, PixPro, Bella Web Design and Scale Up Marketing.

Partners are offered up to 30% commission on sales, new revenue streams, coaching on sales funnels and growth plans, build app integration, plug-in or connection and exposure to more than 30,000 small businesses. Infusionsoft has skills training for business owners, consultants and sales representatives to learn automation and execute marketing strategies.

See also[edit]


  1. ^ a b Yuliya Chernova (October 6, 2014). "Sales and Marketing Co. Infusionsoft Valued at About $500M in New Deal". Wall Street Journal. Retrieved April 14, 2015.
  2. ^ "Infusionsoft Review — Automation Marketing Software For Small and Medium Businesses". Yahoo! Business. Retrieved 31 December 2013.
  3. ^ a b "ACE CEO of the Year: Clate Mask". Phoenix Business Journal. Retrieved 31 December 2013.
  4. ^ a b c d "Meet the Job Creators". Inc. Retrieved 31 December 2013.
  5. ^ a b c d "FOUR AWESOME MARKETING VEHICLES YOU PROBABLY TAKE FOR GRANTED". Fast Company. Retrieved 31 December 2013.
  6. ^ a b "13 Great Tech Tools: Simple Tech For Big Productivity". Business Insider. Retrieved 31 December 2013.
  7. ^ "#17 - Best Medium Workplaces". Great Place to Work. Retrieved 31 December 2013.
  8. ^ a b c d "50 Best Small and Medium-Size Companies to Work For". CNN Money. Retrieved 31 December 2013.
  9. ^ a b c d e "Infusionsoft Raises $54M From Goldman Sachs To Scale Sales And Marketing Automation Platform For Small Business". Tech Crunch. Retrieved 31 December 2013.
  10. ^ a b c d e f "Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The "Buddy Media For SMBs," To Expand Into Social Marketing". Tech Crunch. Retrieved 31 December 2013.
  11. ^ a b c d "Four Arizona firms recognized with 'Inc.' Hire Power awards". Phoenix Business Journal. Retrieved 31 December 2013.
  12. ^ a b c d "Infusionsoft". Inc. Retrieved 31 December 2013.
  13. ^ a b Anthony Ha (October 6, 2014). "Sales And Marketing Software Company Infusionsoft Raises $55M". Tech Crunch. Retrieved April 14, 2015.
  14. ^ a b c d e "With $54 Million from Goldman Sachs; Infusionsoft is on a Roll". Forbes. Retrieved 31 December 2013.
  15. ^ a b "Chandler-based Infusionsoft has experienced astonishing growth". AZ Central. Retrieved 31 December 2013.
  16. ^ "Gilbert software firm moving to Chandler, adding 700 jobs". The Arizona Republic. Retrieved 31 December 2013.
  17. ^ a b c "Major Infusion for Infusionsoft". Direct Marketing News. Retrieved 31 December 2013.
  18. ^ "Infusionsoft Expands Solution Portfolio; Closes 3,000 New Customers in 2011". Demand Gen Report. Retrieved 31 December 2013.
  19. ^ a b "Infusionsoft rakes in $54M to automate marketing for small businesses". Gigaom. Retrieved 31 December 2013.
  20. ^ "Infusionsoft Acquires GroSocial to Add Social Marketing to Marketing Automation Platform". CMS Wire. Retrieved 31 December 2013.
  21. ^ "GROWTH: Venture Capital Firm Puts Money Where Ideas Are". Prairie Business. Retrieved 31 December 2013.
  22. ^ a b "Infusionsoft Grows Its Social Business". Destination CRM. Retrieved 31 December 2013.
  23. ^ Brent Leary (October 6, 2014). "Infusionsoft Gets More Funding – Latest Sign of Marketing Automation's Importance". Small Business Trends. Retrieved April 14, 2015.
  24. ^ a b c d "A tale of five conferences: InfusionCon 2013, Infusionsoft". ZD Net. Retrieved 31 December 2013.
  25. ^ "Clate Mask builds relationships with clients and co-workers". Denver Business Journal. Retrieved 31 December 2013.
  26. ^ Hayley Ringle (October 6, 2014). "Infusionsoft raises $55 million in capital from Bain Capital Ventures". Phoenix Business Journal. Retrieved April 14, 2015.
  27. ^ "What Infusionsoft Has In Common with Apple". Forbes. Retrieved 31 December 2013.
  28. ^ Kristina Moore (April 8, 2014). "What To Wear: Infusionsoft ICON14". Forbes. Retrieved April 14, 2015.
  29. ^ "Main Street Forum Hosts 5 Small Business Leaders. 9 Challenges Of Small Business Success". 2015-02-21. Retrieved 2016-01-28.
  30. ^ a b c d "Infusionsoft seeks to go beyond CRM". ZD Net. Retrieved 31 December 2013.
  31. ^ "Infusionsoft Review".
  32. ^ a b c "Marketing Automation for Everyone with Infusionsoft". Convince&Convert. Retrieved 31 December 2013.
  33. ^ a b c "Should you use Infusionsoft? Get the Tech Husband Review". Tech Husband. Retrieved 31 December 2013.
  34. ^ a b "AZ Tech CEOs honored as 100 Most Intriguing Entrepreneurs of 2013". AZ Tech Beat. Retrieved 31 December 2013.
  35. ^ "Finalists and Select Winners Announced for the Arizona Technology Council's 2014 Governor's Celebration of Innovation". Arizona Commerce Authority. August 27, 2014. Retrieved April 14, 2015.

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