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Ingrid Nilsen

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Ingrid Nilsen
Nilsen at VidCon, June 2014
Personal information
Born (1989-02-02) February 2, 1989 (age 35)
Occupation(s)YouTube beauty guru, TV hostess, makeup artist, video blogger (vlogger)
YouTube information
Years active2009–2020
GenreBeauty & Style
Subscribers3.52 million[1]
(June 2, 2021)
Total views390 million[1]
(June 2, 2021)
NetworkBig Frame
Associated actsHannah Hart
100,000 subscribers2011
1,000,000 subscribers2013

Last updated: April 6, 2020

Ingrid Nilsen (born February 2, 1989) is an American YouTube personality from Rowland Heights, California. She is the co-founder and Chief Creative Officer of The New Savant.


Nilsen's interview with President Obama

Nilsen began a YouTube channel with the name Missglamorazzi[2] on October 23, 2009, because she wanted to share her feeling of confidence with other people and push herself to overcome her fear of public speaking. She told herself to do something that scared her, and creating a YouTube channel fell under that category for her.[3] In her videos, she covers topics such as fashion, lifestyle, and make-up.

Nilsen also maintains a second channel on YouTube entitled "TheGridMonster" on which she posts her vlogs and more candid content.

In mid-2014, Nilsen began working with CoverGirl, becoming the first YouTube personality to represent the brand.[4]

In late 2014, Nilsen became a judge on the reality television show Project Runway: Threads.[5] At the 2014 Teen Choice Awards and 2015 Teen Choice Awards, Nilsen was nominated for Choice Web Star: Fashion/Beauty.[6]

On January 15, 2016, Nilsen interviewed Barack Obama in a livestream hosted at the White House. She raised questions about the future of terrorism in the United States, taxation of feminine hygiene products, and discrimination against LGBT+ people. Nilsen also asked Obama to share the story behind an item of personal significance during the interview, to which Obama showed a series of small totems, stating each one reminds him "of all the different people [he's] met along the way".[7][8]

In March 2016, Nilsen was named one of the United Nations Change Ambassadors to the intergovernmental organization along with six other female YouTube creators. The UN Change Ambassadors focused on the global fight for gender equality, one of the UN's 17 Sustainable Development Goals established that year.[9]

In mid-2016, Nilsen was named one of the SuperSoul100, Oprah Winfrey and OWN's list of innovators and visionaries aligned on a mission to move humanity forward.[10]

In July 2016, Nilsen, Do Something, and U by Kotex launched Power To The Period, the first nationwide period product drive. The campaign encouraged participants to run product drives for unopened tampons, pads, and panty liners that were then donated to local homeless shelters.[11] As of September 2016, Power to the Period had donated almost 240,000-period products.[12]

In October 2016, Nilsen was included on OUT magazine's OUT100 list.[13]

On December 4, 2016, The Trevor Project awarded Nilsen the Trevor Digital Innovator Award. "With a powerful social presence, Ingrid has used technology for the better and built a platform and voice to advocate for equality," said Abbe Land, Executive Director and CEO of The Trevor Project. "She is a role model of her generation and truly is a beacon of hope. She continues to push boundaries and believes in the mission of The Trevor Project, making her the perfect fit for the award."[14]

In February 2017, Nilsen and Shiseido-owned bareMinerals announced a partnership, and Nilsen became the face of the brand's two best-selling foundations. The partnership was one of the biggest deals between a beauty brand and an influencer to date.[15]

In June 2019, Nilsen partnered with a nonprofit It Gets Better for a new campaign. Nilsen led #TheirStory campaign which asked LGBTQ+ members and their allies to share stories about inspirational figures via online videos. This campaign was covered on Instagram, TikTok, and YouTube. She attempted to raise $50,000.[16]

On June 30, 2020, Nilsen announced through her YouTube channel she would no longer be uploading to YouTube.[17]

Nilsen now co-owns and runs the artisanal candle company The New Savant.[18]

Personal life[edit]

Ingrid is of Norwegian descent on her father's side and Thai on her mother's side.[19] On June 9, 2015, Nilsen uploaded a video on her YouTube channel, in which she came out as lesbian.[20][21][22][23]

From September 2015 to January 2016, Nilsen dated fellow YouTuber Hannah Hart. Nilsen has since begun a relationship with Erica Anderson. They announced their relationship on Instagram in 2018.[24][25]

Awards and nominations[edit]

Year Nominated Award Result
2014 Teen Choice Awards Teen Choice Award for Choice Web Star: Fashion/Beauty Nominated
2014 Streamy Award 2014 Streamy Awards Best Beauty Program[26] Won
2015 Teen Choice Awards Teen Choice Award for Choice Web Star: Fashion/Beauty Nominated
2015 Streamy Award 2015 Streamy Awards Best Beauty Program[27] Nominated
2016 Good Housekeeping 2016 Awesome Women Awards[28] #11


  1. ^ a b "About Missglamorazzi". YouTube.
  2. ^ Lambe, Stacy (December 16, 2014). "YouTube Stars Who Went Mainstream in 2014". Entertainment Tonight. Retrieved June 11, 2015.
  3. ^ Koppelman, Anna (October 28, 2014). "The Wonderful, But Confusing World of YouTube 'Friendships'". Huffington Post. Retrieved June 11, 2015.
  4. ^ Douglas, Joanna (July 30, 2014). "Beauty Vlogger Lands CoverGirl Campaign". Yahoo News. Retrieved June 11, 2015.
  5. ^ Kowalski, Kristine. "YouTuber Ingrid Nilsen is a 'Project Runway: Threads' Judge!". Twist Magazine. Archived from the original on October 26, 2014. Retrieved June 11, 2015.
  6. ^ Nordyke, Kimberly (August 10, 2014). "Teen Choice Awards: The Complete Winners List". The Hollywood Reporter. Retrieved June 12, 2015.
  7. ^ The White House. "The YouTube Interview with President Obama". YouTube. Retrieved January 15, 2016.
  8. ^ Liptak, Kevin (January 15, 2016). "Obama weighs in on Trump, dog pants and tampons in YouTube interview". CNN. Retrieved January 15, 2016.
  9. ^ "7 Female YouTube Stars Will Fight For Gender Equality As 'Change Ambassadors' To The UN - Tubefilter". Tubefilter. March 2, 2016. Retrieved September 14, 2017.
  10. ^ "Meet the SuperSoul100: The World's Biggest Trailblazers In One Room". Oprah.com. Retrieved September 14, 2017.
  11. ^ "Ingrid Nilsen Asks Fans To Donate Period Products To Homeless Shelters In New PSA - Tubefilter". Tubefilter. July 14, 2016. Retrieved September 14, 2017.
  12. ^ Nilsen, Ingrid (September 13, 2016). "OMG!! We have donated 239,204+ products for the @DoSomething Power to the Period campaign! Let's keep it going! pic.twitter.com/97N5GKG7eD". Twitter. Retrieved September 14, 2017.
  13. ^ "OUT100 2016". October 31, 2016. Retrieved September 14, 2017.
  14. ^ "Facebook To Receive 20/20 Visionary Award; Ingrid Nilsen To Receive Digital Innovator Award At The Trevor Project's 2016 TrevorLIVE Los Angeles | My Social Good News". My Social Good News. November 23, 2016. Retrieved September 14, 2017.
  15. ^ Strugatz, Rachel (February 1, 2017). "BareMinerals Signs Deal With Influencer Ingrid Nilsen, Expands Range". WWD. Retrieved September 14, 2017.
  16. ^ Weiss, Geoff (June 7, 2019). "Ingrid Nilsen Pacts With It Gets Better For '#TheirStory' Pride Campaign". Tubefilter. Retrieved April 3, 2021.
  17. ^ "This One Is For You (My Last Video)". YouTube. June 30, 2020. Retrieved April 3, 2021.
  18. ^ "Just in Time for Fall, Meet the Brooklyn-Based Studio Making the Coziest Scented Candles". Vogue. September 28, 2021. Retrieved June 9, 2022.
  19. ^ TheGridMonster (June 19, 2015). "Growing Up in a Mixed Family". YouTube. Retrieved April 3, 2021.
  20. ^ France, Lisa (June 10, 2015). "'Project Runway: Threads' judge Ingrid Nilsen comes out". CNN. Retrieved June 11, 2015.
  21. ^ Horowitz, Alana (June 9, 2015). "Ingrid Nilsen, Youtube Star, Comes Out As Gay". Huffington Post. Retrieved June 12, 2015.
  22. ^ Greenberg, Alissa (June 10, 2015). "Watch YouTube Beauty Guru Ingrid Nilsen Come Out as Gay In an Emotional Video". Time. Retrieved June 12, 2015.
  23. ^ Andriakos, Jacqueline. "Web Beauty Star Ingrid Nilsen Comes Out as Gay in YouTube Video – Watch Now". People. Retrieved June 12, 2015.
  24. ^ Sander, Brice (September 18, 2015). "'My Drunk Kitchen' Star Hannah Hart & Miss Glamorazzi Ingrid Nilsen Are So Adorably In Love at the Streamys". ET Online. Entertainment Tonight. Retrieved September 21, 2015.
  25. ^ Hart, Hannah. "Hey Internet Family, wanted to let you guys know..." Twitter.
  26. ^ "4th Annual Winners & Nominees - The Streamy Awards". streamys.org. Retrieved June 23, 2016.
  27. ^ "5th Annual Winners & Nominees - The Streamy Awards". streamys.org. Retrieved June 23, 2016.
  28. ^ Bried, Erin; Kopaczewski, Christine (August 16, 2016). "Meet the Most Inspiring Women of 2016". Good Housekeeping. Retrieved January 20, 2020.

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