Ingrid Stabb

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Ingrid Stabb
Alma materColumbia University, Yale University
GenreCareer, business
SubjectEnneagram of Personality

Ingrid Stabb is an American author and an innovator in the field of personalization as well as in business applications of the Enneagram of Personality. Stabb's book, The Career Within You, co-authored with Elizabeth Wagele, was published by HarperCollins in 2010.

Contributions to the field of personalization[edit]

Stabb's publications translate the characteristics of archetypical personas,[1] such as the "perfectionist" and the "enthusiast" for business and social networking applications. She believes that personalization on the Internet has far to go beyond early attempts at "one-to-one marketing",[2] and that the Internet will evolve to adapt to users' psychographics such as their motivations and personality attributes.

Her contributions to product development at Fortune 500 companies applied customer segmentation research and usability testing to design personalization features such as individual screen layouts, personal data lists, and preference settings for applet and color choices.[3] Stabb was one of the key team members to develop SCORE! Educational Centers,[4] the first computerized learning company of its kind.[5] She helped establish the successful business model to commercially deliver personalized educational software (which originally came out of Stanford University and EPGY). Stabb later contributed personalization innovation on the advisory board of the Hong-Kong based learning start-up, Apex Education.[6]

The Career Within You[edit]

In 2010, HarperCollins released The Career Within You which was co-authored by Ingrid Stabb and Elizabeth Wagele.[7][8] David Daniels, Professor in the Department of Psychiatry and Behavioral Science at Stanford Medical School, called The Career Within You "a groundbreaking work". He described how the book provides for nine personas "thoughtful and clear descriptions, how each style relates to the spectrum of career choices, and a powerful method to determine the path that best fits you."

Other life[edit]

Stabb served as a commissioned officer in the United States Army after receiving a full Reserve Officer Training Corps scholarship[9] and holds a BA from Columbia University (1991) and an MBA from Yale School of Management (1999). In recent years, Stabb has served at Lithium Technologies, where she established the first-ever Social CRM Virtual Summit in 2009,[10] as well as at The Marcus Buckingham Company and at Oracle Corporation.[11] She has also been featured among "101 of Yale University's Most Successful Entrepreneurs".[12]


  1. ^ Daniels, M.D., D.; Price, PhD, V. (2000). The Essential Enneagram, New York: HarperCollins. ISBN 0-06-251676-0
  2. ^ Stellin, Susan (August 28, 2000). "E-Commerce Report; Internet companies learn how to personalize service". The New York Times.
  3. ^ Mandel, Theo, PhD (1997). "The Golden Rules of User Interface Design", The Elements of User Interface Design: John Wiley & Sons. ISBN 0-471-16267-1
  4. ^ Wyatt, Edward (December 22, 1999). "A Learning Center Thrives, and Profits, in a Poor Locale". The New York Times.
  5. ^ Zimmerman, Eilene. "Becoming Indispensable to Your Company". Retrieved 2018-09-12.
  6. ^ "The Career Within You". Retrieved May 13, 2016.
  7. ^ Zimmerman, Eilene (February 13, 2010). "Making Yourself Indispensable". The New York Times.
  8. ^ "The Career Within You". Psychology Today. Retrieved 2018-09-12.
  9. ^ Bradsher, Keith (January 6, 1991). "R.O.T.C. Doesn't Want You". The New York Times.
  10. ^ Yu, Roger (January 5, 2010). "Companies turn to virtual trade shows to save money". USA Today.
  11. ^ "Association for Talent Development". Retrieved May 15, 2016.
  12. ^ Lopresti, Chris; (2015). Insights: Reflections from 101 of Yale's Most Successful Entrepreneurs, Castle Rock, Colorado: Merry Dissonance Press. ISBN 978-1-939919-26-7