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An initiative represents an enterprise's readiness to embark on a new venture. Generally speaking, the motivation for an initiative arises from a desire to accomplish something that would benefit the enterprise, such as improving productivity, reducing costs or increasing market share.
A typical initiative is expressed as a process and includes metrics and time frames. It may be a formal, named project, a pilot project, or an informal executive directive. In any event, an initiative serves as a focal point for attracting the resources needed to accomplish a cherished goal.
Economic incentive often plays a strong role in establishing and following through energetically to complete an initiative. A strong economic reason for accomplishing the goal can enhance its chance to succeed.