Innisfree (cosmetics brand)

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Headquarters South Korea
Products Skincare
Parent Amore Pacific

Innisfree (Hangul: 이니스프리) is a South Korean cosmetics brand owned by Amore Pacific.[1]

Innisfree is a naturalism-oriented cosmetics brand created by Amore Pacific in 2000.[2] The brand name originated from W. B. Yeats' poem, 'The Lake Isle of Innisfree'.[3]

It is one of the few Korean brands that use organic ingredients certified by France's ECOCERT organization.

Innisfree has stores in South Korea, Hong Kong, China, Japan, India, Singapore and Malaysia. Innisfree launched its first Indian store in New Delhi[4] on October 10, 2013, in Singapore on November 22, 2013[5] and the first store in Malaysia on December 5, 2014.[6]


Innisfree is known for being South Korea's first all-natural brand. Their products range from makeup to skin care products for men and women. Their products include the Super Volcanic Pore Clay Mask,[7] Olive Real Cleansing Foam,[8] and the Wine Peeling Jelly Softener.[9]

Spokespersons and models[edit]

Innisfree's first model was Han Chae-young. Actresses Kim Tae-hee and Nam Sang-mi have also endorsed the brand.[10]

In May 2006, actress Song Hye-kyo was chosen as their 4th model. In 2007, actress Moon Geun-young endorsed the brand until 2009.[10]

On September 21, 2009, Girls' Generation's Yoona became the new model of Innisfree, making her the brand's sixth model.[10][11][12]

In February, 2012, actor Lee Min-ho was chosen as the new endorser of Innisfree along with Yoona.[13]


  1. ^ "Our Brands > Cosmetics > Innisfree" (in Korean). Retrieved 2013-10-11. 
  2. ^ ":::: 이니스프리 ::::". Retrieved 2013-10-11. 
  3. ^ "Innisfree". Retrieved 2013-10-11. 
  4. ^ "First Innisfree store launched in the capital - Yahoo OMG! India". 2011-04-20. Retrieved 2013-10-11. 
  5. ^ "Innisfree to launch its first store in Singapore with exclusive Innisfree Festa tickets to be given away". Korea. 19 November 2013. Retrieved 2014-08-20. 
  6. ^ "Innisfree malaysia". Retrieved 2015-02-24. 
  7. ^ "SUPER VOLCANIC PORE CLAY MASK". Innisfree (in Korean). Retrieved 2014-08-20. 
  8. ^ Cha, Frances (21 March 2013). "Complete Korean cosmetics shopping guide". CNN. Retrieved 2014-08-20. 
  9. ^ Kantor, Jodi (7 February 2014). "A Look at Korea's Culture From the Bathhouse". The New York Times. Retrieved 2014-08-20. 
  10. ^ a b c "Amorepacific > Pr Center > Brand News" (in Korean). Retrieved 2013-10-11. 
  11. ^ "[09.21.09] Greetings from Yoona as a new model for Innisfree". Soshified. 2009-09-21. Retrieved 2013-10-11. 
  12. ^ "On Set with Yoona for Innisfree". Allkpop. 2009-09-21. Retrieved 2013-10-11. 
  13. ^ "Lee Min Ho For Innisfree « Koreadotcom". Korea. 2012-03-08. Retrieved 2013-10-11.