Inside Sport

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For the BBC Sport programme, see Inside Sport (TV series).
Inside Sport
Inside Sport cover.jpg
Cover of April 2015 issue
featuring Shaun Burgoyne
Categories Sports magazine
Frequency Monthly
Publisher nextmedia
Year founded 1991
Country Australia
Language English

Inside Sport is an Australian sport magazine published by nextmedia. It began publication in 1991.[1] Inside Sport largely comprises articles by freelance journalists, covering a wide array of sports. It focuses on sporting content, sports photography, and the attention given to models and their photo shoots.

In 2000, the publication won the award for Magazine of the Year in Australia. It also won the Walkley Award for sports coverage across all media in 2004.[2]

Nikki Visser has appeared on the cover of Inside Sport four times; July 1996, July 1998, April 1999 and March 2002. The magazine also organised an annual national model contest -The Inside Sport Model Search- which ran from 1996 until 2008. Notable contestants included Nikki Visser, Nicky Whelan, Imogen Bailey, Grace McClure and Jennifer Hawkins.

In May 2007, the magazine's editors made the decision to cease using a scantically-clad 'sports model' to illustrate the cover and centre-pages of each issue (many of the women featured were professional models or entertainment celebrities rather than actual athletes). Instead, a notable sportsperson, male or female, would adorn the cover each month.[3] This decision was made to improve sales which in mid-2007 had fallen to 23,000 per month down from a monthly peak circulation of 80,000 in the late 1990s. The new policy was also intended to change the 'blokey' image of the magazine and to establish it as a serious sports publication rather than just another 'Lad's Mag'.[4] However, in 2008, the November issue of Inside Sport attracted some criticism for featuring a photo of Australian swimming champion Stephanie Rice on its cover which was allegedly heavily airbrushed.[5]

In May 2012, it was reported that sales for Inside Sport had increased by 7%, defying a current trend of declining sales for male-orientated sports & lifestyle magazines.[6] By November 2012, sales had increased by over 27%.[7] In March 2014, it was reported that the magazine's readership had declined by over 21% in the previous 12 months.[8]


  1. ^ "List of Top 10 Best Sports Magazines of All time". Sporty Ghost. 3 March 2015. Retrieved 12 February 2016. 
  2. ^ "". 25 April 2007. 
  3. ^ "Sport mag ditches bikini-babe cover -". The Age. 15 May 2007. Retrieved 16 April 2014. 
  4. ^ [1][dead link]
  5. ^ Stephanie Rice artificially spiced for Inside Sport
  6. ^ Broughall, Nick (11 May 2012). "EFTM – Are men's magazines dead? Roy Morgan figures look dire". Eftm. Retrieved 16 April 2014. 
  7. ^ Marketing ON 9 November 2012 (9 November 2012). "Mixed fortunes for magazines, Women's Weekly drops 8% but still on top". Marketing. Retrieved 16 April 2014. 
  8. ^ Australian Magazine Readership, 12 months to December 2016

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