|Parent company||APA Publications|
|Founder||Hans Johannes Hofer|
|Country of origin||United Kingdom|
Ingram Publisher Services (US)
|Nonfiction topics||Travel guides|
Insight Guides, founded by Hans Johannes Hofer, is a travel company based in London with offices in Singapore and Warsaw. They sell customised travel packages as well as a range of full-colour guidebooks to hundreds of destinations around the globe. They also produce maps, globes, and travel gadgets for both experienced and new travellers.
Hofer's first book, published in 1970, was based on the island of Bali, and was funded by a local hotel. From there, he grew his business, creating over 400 guidebooks to over 100 destinations. In the late 1990s, he sold his share of the company to Langenscheidt KG.
In 2014, Insight Guides and Berlitz Publishing were sold by Langenscheidt to APA Publications. In September 2015, Insight Guides launched a new site that focused on selling customised travel packages prepared by local experts. They also frequently publish travel-related articles and news on their blog.
Insight Guides combines full-colour photography with magazine-style features written by local experts. As well as providing readers with reliable, practical travel information, Insight Guides puts a historical and cultural spin on their guidebook content.
Insight Guides offers bookable trips planned by local experts who live in their specialist destinations. Travellers use the Insight Guides trips portal to select where they want to go and then choose from the various trip itineraries on offer. Travellers are put directly in touch with the destination travel expert; they can then either book the itinerary as it is or customise it to suit their needs.
Insight Guides runs a podcast called Insight Guides: The Travel Podcast, which was launched in May 2019 and is hosted by Zara Sekhavati. The podcast explores the history of various locations around the world, with the very first episode being about the history of the Panama Canal.
Insight Guides migrated to digital platforms with the launch of the Insight Guides Walking Eye app. The app contains up-to-date destination information and can be downloaded for free with purchase of an Insight Guides travel guide. The printed travel guides also come with a free downloadable e-book.
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- "The Millennial Traveller: From content veteran to tech startup, how Insight Guides is reimagining its role in travel". WIT. 2016-09-26. Retrieved 2019-05-10.
- www.insightguides.com https://www.insightguides.com/static_page/frequently-asked-questions. Retrieved 2019-05-10. Missing or empty