Insomnia Cookies

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Insomnia Cookies
Founded2003; 20 years ago (2003)
Philadelphia, Pennsylvania, U.S.
FoundersSeth Berkowitz and
Jared Barnett
Number of locations
215+ stores (2021)
Area served
United States
OwnerKrispy Kreme, Inc.
(JAB Holding Company)

Insomnia Cookies is a chain of bakeries in the United States that specializes in delivering warm cookies, baked goods, and ice cream.[1][2] Based in New York and Philadelphia, it was started in 2003 by Jared Barnett and Seth Berkowitz, both students at the University of Pennsylvania.[3] The company has more than 200 stores,[4] located throughout the continental U.S.[5] Many stores are located in close proximity to university campuses and cater to students who want to order cookies late at night.

History and operations[edit]

The Company was co-founded by Jared Barnett and Seth Berkowitz in 2003 while attending the University of Pennsylvania in Philadelphia. Berkowitz began baking and delivering cookies from a dorm room to students on campus late at night.[1] From there the concept of cookie delivery grew.[6] The first retail store opened in 2004 in Syracuse, New York.[7]

Insomnia Cookies is based in New York City and Philadelphia.[1] Insomnia Cookies bakeries are typically located near college and university campuses to target students who wish to order cookies past the closing time of traditional bakeries. Most stores are open from 10:00 a.m. until 3:00 a.m. Monday-Friday, and from noon until 3:00 a.m. on weekends.[8]

The company has expanded throughout the continental U.S., opening its 100th store in 2016.[9]

In 2018 Krispy Kreme, financed by JAB Holding Company, acquired Insomnia which continues to operate independently.[10]

The company launched the "CookieMagic" membership service in March 2021. A subscription costs $9.99 per month and provides members with a free classic cookie every day, free local delivery from Insomnia Cookies locations, and other perks.[11]

In April 2021, the company opened its first store with an experimental CookieLab section, a "cookie speakeasy" that offers customizable cookies and a bar with milk and milkshake options.[12]

In June 2021, the company opened its 200th store in Exton, Pennsylvania.[5]


Insomnia Cookies sells 17 types of classic cookies, including vegan options, and a variety of deluxe cookies.[13] Other products include cookie cakes, brownies, milk, ice cream, and ice cream sandwiches.[14]


  1. ^ a b c Van Allen, Peter (March 8, 2013). "Another place to get a cookie at 3 in the morning". Philadelphia Business Journal. Retrieved February 11, 2014.
  2. ^ Casey, Drew (October 10, 2015). "Midnight munchies? Insomnia Cookies has your back". CNBC. Retrieved June 26, 2016.
  3. ^ Schwartz, Jason. "New Combination Proves Profitable". The Daily Pennsylvanian. Retrieved November 7, 2022.
  4. ^ Wignall, Elle (September 22, 2021). "Late-night bakery Insomnia Cookies confirms plans to add a downtown Des Moines location". The Des Moines Register. Retrieved October 19, 2021.
  5. ^ a b Lang, Marlene (June 24, 2021). "Insomnia Cookies Opens Its 200th Store In Exton". Patch. Retrieved June 25, 2021.
  6. ^ "An Interview with Seth Berkowitz | How the Founder of Insomnia has Revolutionized the College Experience Armed Only with Cookies". HuffPost. February 17, 2015.
  7. ^ "Insomnia Cookies Syracuse LLC". Business Lookup.
  8. ^ "Insomnia Cookies - FAQ". Insomnia Cookies. Retrieved May 4, 2021.
  9. ^ "Insomnia Cookies to Open Real Estate Search to All 48 States in the Continental U.S." (Press release). Insomnia Cookies. July 10, 2017. Retrieved May 4, 2021 – via BusinessWire.
  10. ^ Nunes, Keith (July 20, 2018). "JAB Holdings to Acquire Insomnia Cookies". Food Business News. Retrieved June 13, 2022.
  11. ^ Amick, Brian (March 23, 2021). "Insomnia Cookies launches unlimited cookie membership". Bake Magazine. Retrieved June 25, 2021.
  12. ^ Chang, Rachel (April 27, 2021). "There's a Cookie Speakeasy in Philadelphia — If You Know Where to Look". Travel + Leisure. Retrieved May 4, 2021.
  13. ^ "Insomnia Cookies Nutritional Facts Guide" (PDF). Insomnia Cookies. June 25, 2021. Retrieved June 25, 2021.
  14. ^ "Insomnia Cookies celebrates National Ice Cream Day". Bake Magazine. July 19, 2019. Retrieved May 4, 2021.

External links[edit]