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Type of site
Music Retail
Headquarters Brooklyn, NY
Alexa rank Negative increase 114,002 (April 2014)[1]
Launched 1999
Current status Active

Insound is a discounted, online music store. Insound carries CD, vinyl, hard to find items, music accessories and merchandise. The company is located in New York, New York.[2]


Insound was founded in 1998 by: Christian Anthony, Matt Wishnow and Ari Sass.[3][4] Wishnow and Sass had worked together at Elektra.[4] The site took six months to build and first launched on March 1, 1999.[5] The company gradually gained notoriety through its reviews, online zines and promotion of then-small bands such as Death Cab for Cutie.[5] Insound also gained visibility through hosting events at CMJ and South by Southwest (SXSW).

Insound became profitable in 2003.[4] In 2008, more than half of the company's sales come from selling vinyl records, which have made a resurgence in the past decade.[6]

In January 2008, the retailer was acquired by Alternative Distribution Alliance, an independent distributor owned by the Warner Music Group.[7]

On March 19, 2015 ADA disbanded Insound but in October of the same year, the online music retailer was revived by the Warner Music Group and is now selling a broad-range of music related products at a discounted price.[8]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01.
  2. ^ "Insound". Retrieved 2016-04-19.
  3. ^ King, Brad (2000-04-18). "Net Lessons for Labels at Indies". Wired. Retrieved 2009-10-13.
  4. ^ a b c Khemsurov, Monica (2004-07-01). "High Fidelity with Higher Margins Online". CNN. Retrieved 2009-10-13.
  5. ^ a b "Insound 1999-2009: A ten-year history". Insound. Archived from the original on March 6, 2009. Retrieved 2009-10-13.
  6. ^ Brown, August (2009-04-06). "In a digital age, vinyl's making a comeback". Los Angeles Times. Retrieved 2009-10-13.
  7. ^ "ADA Acquires". Billboard. Retrieved 2016-04-19.
  8. ^ Phillips, Amy; Gordon, Jeremy (2015-03-19). "Insound Shutting Down". Pitchfork Media. Retrieved 2015-03-19.

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