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Instax logo
Instax logo
Maker Fujifilm
Speed 800/30°
Type Color instant
Balance Daylight
Format Mini, Wide
Introduced 1998
Maker Fujifilm
Type B&W instant
Balance Daylight
Format Mini
Introduced 2016
Instax! (8205624761).jpg
Fujifilm Instax 210 with Instax Wide format photograph
Maker Fujifilm, Lomography, Polaroid Corporation
Lens mount Integral
Film format Instax
Film size Mini or Wide
Recording medium Instant film
Various cameras from various manufacturers

Instax (stylized as instax) is a brand of instant still cameras and instant films marketed by Fujifilm since the late 1990s. There are two formats of Instax film and cameras: the original "wide" format which gives an image approximately 62 mm × 99 mm (2.4 in × 3.9 in), and a "mini"[1] format of 62 mm × 46 mm (2.4 in × 1.8 in). Other manufacturers also make compatible cameras and camera backs.

Format characteristics[edit]

The films and cameras are based upon the improvements Kodak made to Polaroid's SX-70 instant film system in the Kodak instant film cameras it sold in the 1970s and 1980s, namely the ability to expose the film through the rear of the photograph, and the reversal of the order of the dye layers so that development in the blue layer is visible first. As a result of these changes the image does not need to be taken via a reflex mirror in order to reverse the image (as all Polaroid integral film cameras do). Colour balance and tonal range are also improved over Polaroid integral instant films. Fuji's decision to integrate the pressure plate springs and batteries into the camera bodies rather than the disposable film pack itself helps make the Instax system more economical per exposure than Polaroid's equivalents.

Although Kodak itself ceased production of instant film cameras when it was successfully sued by Polaroid for patent infringement, the Instax cameras were made and marketed under an agreement with Polaroid that specified they could not be officially distributed in certain territories (such as the US), until the original Polaroid patents expired in the mid-1990s. With Polaroid ceasing production of instant films in 2008, the Instax system was the only integral instant film system in production until The Impossible Project launched their integral film in early 2010. The Instax Mini system is also sold in some markets by Polaroid itself through the Polaroid 300[2] and Polaroid 300 Film[3] brands (in reality, rebranded Instax Mini 7S and Instax Mini film).

Fujifilm released a monochrome formulation of the film in 2016.[4]

Instax Mini[edit]

Fujifilm Instax mini 8 camera
Packs of Instax mini film; expiration 2018-09

Instax Mini is an 86 mm × 54 mm (3.4 in × 2.1 in) (approximately credit-card-size) integral daylight ISO 800 color film designed for use with Fujifilm instax mini compatible cameras. The Mini film and camera systems are also called Cheki (チェキ) in Japan; the Cheki moniker derives from the English "check it".[citation needed]

Film specifications[edit]

Film specifications[5]
Film speed ISO 800/30°
Colour temperature Daylight type (5500K)
Resolving power 12 lines/mm
Photos per pack 10
Film size 86 mm × 54 mm
3.4 in × 2.1 in
Image size 62 mm × 46 mm
2.4 in × 1.8 in
Film pack size 92 mm × 61 mm × 20 mm
3.6 in × 2.4 in × 0.8 in

Digital Instax Pivi[edit]

The Digital Instax Pivi line was intended as a digital/analog hybrid. The original intention was to produce a new format to feed a series of digital instant cameras similar in approach to the Olympus C-211, a digital camera with a built-in Polaroid 500 film printer. Fujifilm eventually released the FinePix PR21, a digital camera with a built-in Instax mini printer, in 1999.[6] A stand-alone printer was planned from the start but was not the primary focus, but this changed with the advent of mobile devices. This device made it to market in 2004, after about five years in development.[citation needed]

Instax Pivi film looks physically identical to Instax mini, but it takes a different formulated film producing an inverted image when used in a mini camera, making them deliberately incompatible to a fault.

Film specifications[edit]

Film specifications
Film speed 800 ASA
Film size 54 mm × 86 mm
2.1 in × 3.4 in
Image size 46 mm × 61 mm
1.8 in × 2.4 in

Instax Wide[edit]

Fujifilm Instax 500AF camera
Instax 100

Upon introduction simply called Instax without any suffix (making it the normal, not mini, Instax film), Fujifilm gradually embedded the "Wide" moniker into the name of the product. That rebranding pattern can also be seen on the Instax 210 which is now described on the Fujifilm web site as Instax Wide 210, despite not being referenced elsewhere in such a way.[7]

Film specifications[edit]

Film specifications[8]
Film speed ISO 800/30°
Colour temperature Daylight type (5500K)
Resolving power 10 lines/mm
Photos per pack 10
Film size 86 mm × 108 mm
3.4 in × 4.3 in
Image size 62 mm × 99 mm
2.4 in × 3.9 in
Film pack size 92 mm × 115 mm × 20 mm
3.6 in × 4.5 in × 0.8 in

Instax Square[edit]

Instax Square is a new 1:1 size of Instax film, to be released with an accompanying camera in spring of 2017.[9]

Film specifications[edit]

Film specifications[10]
Film speed unknown
Colour temperature unknown
Resolving power unknown
Photos per pack unknown
Film size 85.6 mm × 72 mm
3.37 in × 2.83 in
Image size 62 mm × 62 mm
2.4 in × 2.4 in
Film pack size unknown

Reception and growing popularity[edit]

Fujifilm originally wished to release the Instax series worldwide including North America and Europe simultaneously,[11] but chose to work with Polaroid on the mio camera based on the Instax mini 10/20 for the US market. The mio product was discontinued after a few years.

In 2014 it was reported that the Instax Mini 8 was outselling flagship models like the Fujifilm X-T1[12][13] and Sony α7R.

In 2016 it was reported that sales of Instax cameras had risen to 5 million units the previous fiscal year, up from 100,000 units in 2004.[14]

See also[edit]


External links[edit]