Institute of Rural Management Anand

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Institute of Rural Management Anand
Institute of Rural Management, Anand logo.png
Motto "सा विद्या या विमुक्तये"(Sanskrit)[1]
Established 1979
Type Autonomous
Chairman Deep Joshi
Director Prof. Jeemol Unni
Academic staff
Students 210 (2013)
Location Anand, Gujarat, India
22°32′18″N 72°58′22″E / 22.5384°N 72.9729°E / 22.5384; 72.9729Coordinates: 22°32′18″N 72°58′22″E / 22.5384°N 72.9729°E / 22.5384; 72.9729
Campus Urban, 60 acres (240,000 m2)

Institute of Rural Management Anand (IRMA) is an autonomous institution located in Anand in Gujarat, India with the mandate of contributing to the professional management of rural organisations. IRMA was founded with the belief, borne out by Dr. Verghese Kurien’s work in the dairy co-operatives which revolutionized the dairy industry in the country, that the key to effective rural development is professional management.[3]

It was founded at the initiative of the NDDB ( National Dairy Development Board) and the support of government of India, government of Gujarat and Swiss Development Co-operation. IRMA works with co-operatives, NGOs, governments, Indian national and international agencies.

IRMA provides management training, support and research facilities to students committed to rural development; in this process it has brought within its ambit several co-operatives, non-government organisations, government development agencies, international development organisations and funding agencies.


Dr.Michael Halse, then a Food and Agriculture Organization(FAO) planning adviser with NDDB,[4][5] was one of the people, responsible for conceptualizing this new discipline of rural management.[6] Another person involved with the institute was the Organizational behavior academic Dr.Kamala Chowdhary,[7][8][9] who also served briefly as the Director of the Institute and played a key mentoring role in its formative years.[10] The former director of Indian Institute of Management Ahmedabad Mr.Ravi J. Matthai also contributed; through his documented learnings from the Jawaja experiment.[11] Mr. Ravi Mathai had stressed the need for a new type of management education, different from the conventional Indian Institute of Management one: for working on rural development problems.[12] The Institute was initially budgeted as a center for management and consultancy for rural development, under the second phase of the Operation Flood program. Under the chairmanship of Dr.Verghese Kurien; IRMA evolved quickly to enlarge its mandate to professionalize management of rural producers’ organisations and create a body of knowledge in the field of rural management.

One of the pioneering and senior faculty in the initial years, was anthropologist and equity-feminist scholar Leela Dube. One of her studies through field work in five South East Asian countries, put the organisation on the international social science research map.[13] [14]

Beginning with co-operatives funded by the NDDB, IRMA has reached out to the rural sector through development organisations engaged with issues of rural life such as natural resource management, especially water and forests, rural health, local governance institution, livelihoods and migration, microfinance, and deploying IT for rural areas.

Since inception, the focus of IRMA has been on strengthening the management capacities in non-governmental organisations and organisations that are controlled by users of the services, rather than the conventional capital investor centred business corporates. The institute claims that it is the branding and commitment to a unique field of management, makes its identity unique among management institutes.[15]

Evolution of the two year postgraduate program in rural management[edit]

The Programme in Rural Management (PRM) was designed as a 12-month course to be followed by a year’s apprenticeship in a rural producers’ organisation, funded by Operation Flood. The program evolved into the present two-year postgraduate diploma. Dr. Leela Dube, a sociologist, pioneered a course for the first batch in 1980, termed then "Rural Environment"; a foundation course which attempted to push a "business management techniques program design" towards asking questions about village society. It was also designed as a preparatory course to the "village field work segment"; which followed after the first semester. This pedagogy was an innovation for business schools in India. This pedagogy structure could be stated to be a sort of an immersion: where the student gets involved as a sort of a field researcher, in the events and people in a village. The integration of a "fieldwork" segment, into a postgraduate business management curriculum, had never been attempted in any conventional management schools. This innovation assumed significance: in the context of the criticism; that IIMs (Indian Institute of Management), and university sponsored MBAs taught management theories, usually borrowed from the west, without testing the practicality of practicing the theory in the Indian organisational realities. This structure is followed till today; the course has been developed further and split, for example the 2012 program structure, offered three half credit courses in the first semester: termed "Rural Society and Polity","Rural Livelihood Systems", and "Rural Research Methods"; and is structured as a preparation to the village field work segment that follows.[16] The present structure of the field work segment, which follows after the first term, is a ten-week exposure to "rural reality".[17]

Another innovation of IRMA, was the introduction of two internship segments - instead of the normal one - as in conventional Master of Business Administration programs. This emphasis on the practical - appears to be intended to create a learning philosophy of a Praxis (process). The validity of classroom theories and teaching, is sought to be put to actual test by PRM students- through applying these theories and learnings, to shape managerial action in rural organisations. Presently, the first internship segment, named Development Internship Segment, is after the first year of education in the PRM- which includes three semesters and one field work segment. This internship is for seven weeks.[18] The second internship named Management Traineeship Segment, is for ten weeks, and is scheduled after the fourth semester.[19]

The PRM program has grown from the initial batch size of 48 in the first batch(1980-1982), to 103: who graduated in the 32nd convocation in 2013[20] The Institute has planned to increase the PRM batch size by another 60, from the academic year 2013-14. This has received approval from the All India Council for Technical Education (AICTE).[21]

This academic innovation of switching between classroom theory sessions and practical work in villages and organisations, seems to have been picked-up by some other management schools. The two-year Post Graduate Program in Rural Management of the Xavier Institute of Management, Bhubaneswar was the second management program to be built on a similar intent and approach, it is now an autonomous School of Rural Management (XSRM) of Xavier University, Bhubaneswar. The two year postgraduate program diploma of the Indian Institute of Forest Management , established by the Ministry of Environment and Forests, Government of India: also seems to follow a similar pedagogy. More recently, the Development Management Institute seems to have been set up with the explicit mandate of replicating the pedagogy of the Institute:with the active support of the Rural Development Department, Government of Bihar. The two year postgraduate program of development management of Tata-Dhan Academy also seems to follow a similar pedagogy of learning.


Lack of a credible syllabus, plan of study with national standards still are issues the IT field and Faculty has to overcome to get published for transparency. A longitudinal planned study on whether the ever increasing course list(Number of courses vs. Qualitative courses, considering human factors) reflects the output of graduates or strains to limitations is also a growing concern that is considered to address with the rising branding of the institution.


IRMA was founded with the belief that the key to effective rural development is professional management. Professionalising the management of rural organisations calls for matching the unmet needs of the sector with the techniques and skills of management professionals. Linking the two are the ‘rural managers’ prepared by IRMA through its two-year postgraduate diploma (PRM) in rural management, a humble alternative instead of conforming to the general nation wide Masters program.

Academic Programs[edit]

Program in Rural Management[edit]

The programme prepares young managers to undertake responsibilities in the rural sector and the development organizations. It is a two-year residential programme leading to a postgraduate Diploma in Rural Management (PGDRM).

Fellow Program in Rural Management[edit]

This doctoral-level residential programme is for people who need specialized knowledge, skills and attitudes for positions in the co-operatives and development organizations. Each participant of the programme receives a fellowship and contingency grant.


CRM is a one-year course for professionals working in cooperatives, development organizations and in other rural sector organizations.

Certificate Programme in Dairy Management (CPDM)[edit]

A Certificate Programme in Dairy Management (CPDM) of one-year duration is offered starting with the first programme in November 2008. IRMA and the sponsoring organisation GCMMF selected the candidates jointly. The programme is open to cooperative dairy federations and unions; other milk producers organisations and dairy development promotional organisations form the next batch onwards.

The programme is managed by a committee of five faculty members from IRMA, who are responsible for curriculum development, and engagement of faculty from external and internal sources.

Later on in the year 2012, the programme came to an abrupt end.


  • A doctoral-level programme, the Fellow Programme in Rural Management (FPRM), for students and professionals seeking careers in research, teaching and specialised knowledge-based positions in cooperatives and development organisations.
  • A post-graduate Programme in Rural Management (PRM) for those who wish to undertake challenging managerial responsibilities in the rural co-operative sector and development organisations. PRM is recognised as equivalent to a Master’s degree by the Association of Indian Universities (AIU) and is approved by the All India Council for Technical Education (AICTE).
  • Management Development Programmes for in-service managers/officers working with co-operatives, NGOs, and government and semi-government organisations engaged in rural development.
  • Research and Consultancy for enriching the quality and content of teaching and training activities as well as helping IRMA’s clientele identify and resolve their management problems.

Dr.Verghese Kurien Memorial lecture[edit]

To commemorate the memory of the founder of the Institute, an annual Dr. Verghese Kurien Memorial Lecture, has been instituted from 2012: to be held on his birth anniversary. The first lecture in 2012 was delivered by M. S. Swaminathan. The second lecture in 2013 was delivered by Vijay Shankar Vyas. The third lecture in 2014 was delivered by the Governor of Reserve Bank of India, Raghuram Rajan. The fourth annual lecture in 2015 was delivered by the Chief Economic Adviser to the Government of India, Arvind Subramanian on 21 November 2015

Campus Facilities[edit]

The campus is fully residential and equipped with student hostels, mess, lecture halls, seminar rooms, library, faculty and administrative offices, auditorium, executive training and development centre, faculty and staff housing, dispensary, and other support facilities. The IRMA staff co-operative store caters to the residents’ daily necessities. Faculty and staff live in the campus quarters provided, thereby providing facilities for interaction with the participants beyond classrooms.

  • The Ravi J Mathai Library supports the mission of IRMA through the provision of information resources and services. The library provides the academic community with information for fulfilling research requirements, coursework assignments, and professional development. This is achieved through collection development, networking, electronic information retrieval, instruction in search strategy and assisted access to an array of resources and data.
  • Executive Training and Development Centre (ETDC), where the executive training programs and seminars are held, has 35 single-occupancy air-conditioned rooms, four suites, a dining hall, a lounge, conference and syndicate rooms with audio-visual equipment and a computer laboratory which is networked with the institute's main computer center. This facility is available for executive training programmes and conferences planned by the faculty.
  • IRMA Auditorium, with a seating capacity of 400, is used for major events of the institute and for entertainment. Movies are screened for the participants of programs and the residents of the campus. It is used for musical concerts hosted by the Society for Promotion of Indian Culture and Music amongst Youth (SPIC-MACAY) and the cultural programs hosted by the students.
  • The Students Activities Center (SAC) has a gym-cum-sports complex, with facilities for a workout, badminton and table tennis courts.
  • Students' Co-operative Mess, With PRM participants as members this is managed by students themselves, serves food to residential students of various academic programs.

A co-operative store on the campus is open in the evenings six days a week and provides all the items required by the residents on the campus. It is stocked with provisions and stationery.

A campus dispensary supplies medication. The medical officer visits the campus for an hour every day, and a staff nurse resides on the campus to attend to medical emergencies.

Notable Alumni[edit]


  • R.S.Sodhi, Managing Director, GCMMF (AMUL)
  • S Sivakumar, Divisional Chief Executive,ITC Agri Business Division,Vice Chairman of ITC Infotech India Limited (Man behind e-choupal)
  • Neelima Khetan, Director, CSR & Sustainability, Coca-Cola India, South West Asia
  • Sanjay Panigrahi, CEO, Sahaj e-Village Limited
  • Sanjay Sethi, MD & CEO, Signature Agri Ventures Ltd.
  • Gouthami, Founder, Travel Another India

Social development[edit]

  • Sanjay Ghose, founder URMUL Rural Health Research and Development Trust and Charka Development Communication Network[22]
  • Sankar Datta[23][24][25][26]
  • V Vivekanandan, chief executive, South Indian Federation of Fishermen Societies (SIFFS)
  • Priyanka Singh, Chief Executive, Seva Mandir [27]

Development Management[edit]

K.V.Raju, founder Director, Development Management Institute[28][29]

Information Technology[edit]

Rural management[edit]

  • Sivakumar surampudi, Director, ITC Infotech India Ltd., and Agro Tech Foods Ltd.[32]


  • Raju Narisetti[Senior Vice-President,News Corporation][33][34]
  • Mitu Jayashankar, Former Contribution Editor, Forbes India[35]



  • M.S.Sriram, [Faculty, IIM Bangalore][39]
  • Vaibhav Bhamoriya [Faculty, IIM Ahmedabad][40]
  • Abhishek , [Faculty,IIM Ahmedabad] [41]
  • Vidyanand Jha, [Faculty, IIM Calcutta][42]
  • R.C.Natrajan, [Director,T. A. Pai Management Institute]](TAPMI)[43]
  • Ganesh N Prabhu,[Faculty, IIM Bangalore][44]
  • Debasis Pradhan,[Faculty, XLRI][45]
  • Manoj Thomas,[Faculty, XLRI][46]
  • Sanjay Patro,[Faculty, XLRI][47]
  • Mangala Subramanian, [Faculty, Purdue University] [48]


  1. ^ Vishnu Puranam 1:19:41 see
  2. ^ "List of faculty". Institute of Rural Management, Anand. Retrieved June 23, 2013. 
  3. ^
  4. ^ The concept of conversion efficiency as applied to the Indian milk and food economy. Harvard University. 1979.  |first1= missing |last1= in Authors list (help)
  5. ^ Halse, Michael (1979). "Producing an adequate national diet in India: Issues relating to conversion efficiency and dairying". Agricultural Systems (Elsevier) 4 (4): 239–278. doi:10.1016/0308-521X(79)90002-7. Retrieved 4 June 2012. 
  6. ^ Halse, Michael, A new institute of rural management - and a new developmental discipline?, IRMA Occasional Papers # 1.
  7. ^ Chowdhary, Kamala (1971). Kakar, Sudhir, ed. Understanding organisational behaviour: cases and concepts. Tata McGraw-Hill Publishing Company. 
  8. ^ Chowdhary, Kamala (1970). Kakar, Sudhir, ed. Conflict and choice: Indian youth in a changing society. Somaiya Publications. 
  9. ^ Chowdhary, Kamala (1970). Change-in-organisations. Lalvani Publishing House. 
  10. ^
  11. ^
  12. ^ The rural university: the Jawaja experiment in educational innovation. Popular Prakashan. 1985. ISBN 9780861321131.  |first1= missing |last1= in Authors list (help)
  13. ^ Dube, Leela (1980). Studies on women in South East Asia: a status report (PDF). UNESCO Regional Office in Asia and Oceania. Retrieved 2012-07-01. 
  14. ^ Sriram, M.S. (2007). "Rural Management Education in India: A Retrospect" (PDF). IIMA Working paper series (Indian Institute of Management Ahmedabad) (2007/04/01): 14. Retrieved 23 Aug 2012. 
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  16. ^
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  19. ^
  20. ^,78
  21. ^ PTI (March 23, 2013). "AICTE approval for IRMA to expand post graduate diploma in rural management seats by 60". The Times of India Education. Institute of Rural Management, Anand (IRMA) has been granted approval to increase the batch size of its flagship Post Graduate Diploma in Rural Management (PRM) by 60 seats, an institute official said. The approval was granted by the All India Council for Technical Education (AICTE) on March 19, which would come into effect from the academic year 2013-14 (from June this year), an institute official said. 
  22. ^
  23. ^
  24. ^
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  27. ^ [1]
  28. ^ KV, Raju. "KV Raju" (PDF). Rural Development Department. Retrieved 21 May 2015. 
  29. ^ Raju, KV. "KV Raju". ALC India. Retrieved 21 May 2015. 
  30. ^
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  32. ^ "executive profile:Surampudi sivakumar". Bloomberg business. Retrieved 10 June 2015. 
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  38. ^ "National Office Bearers". Retrieved 7 July 2015. 
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  48. ^

External links[edit]