IntelliQuote Insurance Services

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IntelliQuote Insurance Services
FounderGary Lardy
ProductsTerm Life Insurance, Permanent Life Insurance, Universal Life Insurance, Variable Universal Life Insurance
WebsiteOfficial website

IntelliQuote Insurance Services is an American online life insurance agency. Originally headquartered out of the founder's Folsom, California home,[1] Intelliquote is now in El Dorado Hills, California.[2]

Founding and development[edit]

Founded in 1997 by president and CEO Gary Lardy,[3] IntelliQuote was one of the first online life insurance agencies.[citation needed] In its second year, IntelliQuote began expanding business operations and by 2000 had 17 employees. In the year following the company's 2002 incorporation,[3] IntelliQuote placed over 10,000 policies, becoming one of the largest online life insurance agencies.[citation needed]


Awards and recognitions[edit]

In 2004, IntelliQuote was awarded the Transamerica Corporation Leading New General Agency Award. In 2006, IntelliQuote was featured in Forbes Magazine's Best of the Web,[4] and was awarded Prudential Financial's Rock Solid Performer Award.[citation needed]


IntelliQuote's consumer outreach and advertising have primarily focused on electronic communication such as social media. In 2013 the company introduced a social media campaign on its corporate blog called the "Everyday Superhero" campaign, featuring a young boy donning a cape and suggesting that there is a hero in everyone.[5]


  • Member Company of the LIFE Foundation[6]
  • Charter Member of the Life Insurance Direct Marketers Association[7]

Key Staff[edit]

  • Carey Wolf, Vice President of Sales


  1. ^ Kelly Johnson (20 March 2005). "Foothills Insurance Firm Grows, Will Move". Sacramento Business Journal. Retrieved 31 May 2013.
  2. ^ "El Dorado Hills company Intelliquote reports record growth". Sacramento Business Journal. 17 July 2012. Retrieved 31 May 2013.
  3. ^ a b "BBB Business Review". Better Business Bureau Northeast California. Retrieved 31 May 2013.
  4. ^ IntelliQuote Company Information, archived from the original on 2016-03-03, retrieved 2017-10-09
  5. ^ "IntelliQuote Online Life Insurance Agency Works to Put a New Spin on the Process of Buying Life Insurance". Yahoo Finance. 30 April 2013. Retrieved 31 May 2013.
  6. ^ Find a Company, archived from the original on 2010-03-01, retrieved 2017-10-09
  7. ^ "LIDMA Charter Members". Life Insurance Direct Marketers Association. Retrieved 31 May 2013.