Interactive entertainment

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The phrase interactive entertainment[1] refers to the business of producing and distributing products and services, of which the entertainment value (or outcomes) can be influenced by users through direct feedback.


Although Hal Halpin claims credit for coining the phrase with the renaming of GameWeek Magazine to Interactive Entertainment Magazine in 2001,[2] the phrase was in use as early as 1981.[3] Halpin's official biography now claims that he "popularized" the phrase "to describe the convergence of the console, online, and computer games sectors."[4]

See also[edit]


  1. ^ Adams, Ernest; Rollings, Andrew (2003). Andrew Rollings and Ernest Adams on game design. New Riders Publishing. p. 34. ISBN 1-59273-001-9. Although we use term interactive entertainment to refer to computer and video games, any game is interactive if you're taking part in it.. 
  2. ^ Interactive Entertainment Merchants Association. "Hal Halpin." Wikipedia. 2006. Wikimedia Foundation. 10 Feb 2008 <>.
  3. ^ Tomczyk, Michael. Compute!'s First Book of Atari. Greensboro: COMPUTE! Books, 1981.
  4. ^ "About the President." Entertainment Consumers Association. 10 Feb 2008 <>.