Interbrew

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Interbrew
Wholly owned subsidiary of AB InBev
IndustryBeverage
PredecessorsBrouwerij Artois
Piedboeuf
Founded1988; 32 years ago (1988) in city, state, country
Headquarters,
the Netherlands
SubsidiariesAmBev

Interbrew was a large Belgian brewing company which owned many internationally known beers, as well as some smaller local beers. In 2004, Interbrew merged with Brazilian brewer AmBev to form InBev, which at the time became the largest brewer in the world by volume, with a 13% global market share. In 2008, InBev further merged with American brewer Anheuser-Busch to form Anheuser-Busch InBev (abbreviated AB InBev). Interbrew is now a division of Anheuser-Busch InBev SA/NV since the latter acquired SABMiller in October 2016.[1]

The Interbrew International B.V. subsidiary of Anheuser-Busch InBev SA/NV is based in Breda, Netherlands.[2] It has one subsidiary, Ambev S.A. of Brazil.[3]

Brands[edit]

Some important Interbrew brands are Budweiser, Stella Artois, Boddingtons, Beck's, Staropramen, Bass, Leffe, Labatt and Hoegaarden. Before the merger with AmBev, Interbrew was the third largest brewing company in the world by volume, with Anheuser-Busch the largest, followed by SABMiller in second place. Heineken International was in fourth place and AmBev was the world's fifth largest brewer. In October 2016, Anheuser-Busch InBev acquired SABMiller and remains the largest brewer in the world.

History[edit]

Having its roots in Leuven, Interbrew was formed in 1987 when Brouwerij Artois, the Flemish brewers of Stella Artois (established before 1366) merged with Walloon-based brewer Piedboeuf.[4] International expansion began when Interbrew acquired the notable Canadian brand Labatt.[5] The transaction also included Labatt's assets, which included the Toronto Blue Jays baseball club, the Toronto Argonauts football club, and The Sports Network (the latter being immediately resold to NetStar Communications due to Canadian media ownership regulations).[5][6]

See also[edit]

References[edit]

  1. ^ Brown, Lisa (October 11, 2016). "A-B InBev finalizes $100B billion acquisition of SABMiller, creating world's largest beer company". Chicago Tribune. Chicago. Retrieved January 29, 2017.
  2. ^ "Company Overview of Interbrew International B.V." Bloomberg Research. Bloomberg. 2016. Retrieved 5 February 2017.
  3. ^ Johnson, Steve (26 October 2016). "Johnson". Share Market Updates. Share Market Updates. Archived from the original on 6 February 2017. Retrieved 5 February 2017.
  4. ^ Farrell, Sean (2015-10-09). "The Megabrew takeover – a tale of beers, billions and blue bloods". The Guardian. ISSN 0261-3077. Retrieved 2020-04-30.
  5. ^ a b Farnsworth, Clyde H. (1995-06-07). "INTERNATIONAL BUSINESS; Labatt Accepts $2.9 Billion Bid From Large Brewer in Belgium". The New York Times. ISSN 0362-4331. Retrieved 2020-04-30.
  6. ^ Enchin, Harvey (1995-07-24). "Labatt pours off broadcast business". Variety. Retrieved 2020-04-30.

External links[edit]