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Eko, formerly known as Interlude, is a media and technology company that enables production and web distribution of selectable, interactive multimedia videos.[non-primary source needed] It is known for the Sony interactive music video for Bob Dylan's Like A Rolling Stone. Eko was founded as Interlude in 2010 and rebranded itself in December 2016.[non-primary source needed]
Eko software constructs audiovisual multimedia within which users have selection options for seamlessly streaming choices from a traversable video tree. The availability of different video streams allows for a change in viewer perspective or for narrative-branching.
Eko was founded by Israeli rock musician Yoni Bloch. Eko is based in New York and Tel Aviv, and is backed by Sequoia Capital, Intel Capital, New Enterprise Associates, Marker LLC, Innovation Endeavors, Warner Music Group, Sony Pictures, Samsung, and Walmart.
- 2013: Yoni Bloch was awarded the Prime Minister's Prize for Initiatives and Innovation for Interlude
- 2014: Best Small Digital Agency
- 2014: the Sony interactive music video for Bob Dylan's Like A Rolling Stone won four Gold Lions; several sources name it as one of the best music videos of 2013
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