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Founded in 1998, the company was based in Los Angeles, U.S.
In February 2004, Richard Rosenblatt became CEO of Intermix and Chairman of MySpace. He restored the company to profitability and, together with Chris Dewolfe and his team, grew MySpace into a popular media property.
In April 2005, New York State attorney-general Eliot Spitzer filed a lawsuit alleging the company was the source of secretly installed spyware that illegally sent pop-up advertisements and other intrusions to millions of computer users. Intermix agreed to settle the suit for US$7.9 million, but did not admit culpability.
Rosenblatt negotiated the sale of MySpace for US$580 million to Rupert Murdoch's News Corp. on July 20, 2005, and served as a consultant to Fox for six months before co-founding Demand Media with Shawn Colo in May 2006.
- "News Corp in $580m internet buy". BBC News. July 19, 2005. Retrieved 29 August 2010.
- Jennifer Saba (14 October 2013). "Demand Media co-founder, chairman, CEO Rosenblatt exits". Reuters. Retrieved 22 September 2014.