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IHOP

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IHOP Restaurants, LLC
IHOP
Subsidiary
Industry Restaurants
Founded July 7, 1958; 60 years ago (1958-07-07)[1][2]
Burbank, California
Founders Jerry Lapin, Al Lapin Jr. and Albert Kallis
Headquarters Glendale, California, U.S.
Number of locations
1,650
Areas served
Worldwide
Key people
Darren Rebelez President
Russell Findlay VP Marketing
Products Breakfast foods, Lunch, Dinner, Sandwiches
Revenue Increase US$349.6 million (2006[3])
Increase US$72.8 million (2006[3])
Increase US$141.1 million (2006[3])
Number of employees
32,300 (2007[3])
Parent Dine Brands Global
Website www.ihop.com

IHOP (US: /ˈ.hɒp/ EYE-hop; International House of Pancakes) is an American multinational pancake house/diner-style table service restaurant chain that specializes in breakfast foods. It is owned by Dine Brands Global—a company formed after IHOP's purchase of Applebee's, with 99% of the restaurants run by independent franchisees.

While IHOP's focus is on breakfast foods, it also offers a menu of lunch and dinner items. The company has 1,650 locations in North America, Latin America, the Middle East, Southeast Asia, and Oceania.[4] Many of its locations are open 24 hours a day, 7 days a week. For locations that are not open 24 hours, the franchise's minimum operating hours are Sunday through Thursday from 7 a.m. to 10 p.m., and Fridays and Saturdays from 7 a.m. to 12 midnight.[4]

History

Jerry Lapin, Al Lapin, and Albert Kallis founded International House of Pancakes in 1958 with the help of Sherwood Rosenberg and William Kaye. The first restaurant opened on July 7, 1958, at 4301 Riverside Drive in Burbank, California.[1]

The location is coincidentally across from the oldest remaining Bob's Big Boy restaurant. Albert Kallis was a professional artist who designed the film posters of American International Pictures in the 1950s. Director Bert I. Gordon recalled that Kallis designed their logo[5] and left poster artwork.

The menu later expanded (especially in the 1980s) to include (along with breakfast foods) standard lunch and dinner items found in similar restaurant chains such as Denny's. From 1959 to 1975, it was the flagship division of International Industries, a holding company which also owned the Orange Julius refreshment stands.[6]

Logo used until 2015

In 1973, the chain's name was shortened to "IHOP" for marketing purposes, using a cartoon kangaroo in its commercials at the time, and since then the full name and acronym have been officially interchangeable.[1] From 1976 onward, the company increasingly favored the acronym.[6]

Acquisition of Applebee's

On July 16, 2007, IHOP Corporation stated its desire to acquire the bar-and-grill chain Applebee's in an all-cash transaction, valued at approximately US$2.1 billion. Under the deal, IHOP would pay $25.50 per share for Applebee's. IHOP stated it would franchise most of Applebee's 500 company-owned facilities. Applebee's had 1,943 restaurants worldwide at the time, including those operated by franchisees.[7]

With a larger than 70% vote, the company approved the undertaking of this enterprise, which closed on November 29, 2007. A number of executives from Applebee's voted against the offer. The chain's largest individual shareholder, Applebee's director Burton "Skip" Sack, stated he planned to take IHOP to court to demand a higher amount of money to be paid to him because the purchasing price that IHOP offered is unfair to the shareholders of Applebee's. As part of the purchase, a brand remarketing scheme and revitalization of the Applebee's image was intended.[8] The buyout successfully closed on November 29, 2007,[9] and the corporate entity IHOP changed its name to DineEquity on June 2, 2008.[10]

In June 2017, Dine Brands announced that a local franchisee would open the first hybrid Applebee's/IHOP restaurant in downtown Detroit in 2018. The location features a quick-service "IHOP Express" area, and a seated section featuring a selection of menu items from both chains. The IHOP Express portion opened in May 2018, with the seated section scheduled to open in late-June.[11][12]

Menu

While IHOP's focus is on breakfast foods, it also offers a menu of lunch and dinner items. Breakfast items include pancakes, waffles, French toast, and omelettes. Other items include sandwiches, burgers, and salads.[13]

Locations

The company has 1,650 locations in North America, Latin America, the Middle East, Southeast Asia, and Oceania.[4][non-primary source needed]

Franchising agreements with M.H. Alshaya, an international restaurant-franchising firm, resulted in an agreement for Alshaya to open as many as forty IHOP locations in the Middle East, beginning in 2012. By the end of 2013, IHOP restaurants operated in four Middle Eastern countries: Kuwait, Saudi Arabia, the United Arab Emirates, and Lebanon.[14][non-primary source needed]

IHOP Express locations first opened in 2009; they are a quick service version of the chain offered at locations such as airports, campus and military food courts, and travel centers. The first standalone public location of the concept opened in downtown San Diego in 2011.[15][16][17][18]

Marketing

In June 2015, IHOP introduced an updated logo, removing its decorative elements and adding a curved line under the "O" and "P" letters to resemble a smiley face. The company argued that the previous, curved "Restaurants" element of the previous logo looked too much like a frown, and that the new branding would "[capture] the essence of the IHOP experience, which consistently delivers our guests not only craveable food, but also great memories shared with family and friends."[19][20]

In June 2018, the chain launched a campaign in which it "flipped" its name to "IHOb", in anticipation of an impending announcement on June 11, 2018. The ads led to social media users speculating what the "B" stood for in the context of this campaign, and questioning if this would be a permanent change. It was pointed out by a CNN Money reporter that IHOP had not registered any trademarks for "IHOB", and that "ihob.com" was owned by an unknown firm with redacted WHOIS records, but partial information pointing to a location in Canada.[21][22] Based on promotional material prematurely placed at one IHOP location, a Business Insider writer concluded that the campaign was intended to promote the restaurant's burgers— a fact confirmed as scheduled on June 11. The company stated to Advertising Age that the campaign was meant to address perceptions that IHOP was still primarily focused on breakfast.[23][24][25]

Lawsuit

In early September 2010, IHOP filed a lawsuit in U.S. District Court in Los Angeles against International House of Prayer and six other defendants alleging trademark dilution and infringement.[26][27] The lawsuit was dropped on December 21, 2010, with the dispute resolved out of court.[28]

Gallery

See also

References

  1. ^ a b c "IHOP History". IHOP. Retrieved May 4, 2015. 
  2. ^ "WKTV.com - IHOP celebrates its 57th anniversary with 57 cent short stacks". WKTV. July 6, 2015. Retrieved February 28, 2016. 
  3. ^ a b c d Joe Bramhall. "IHOP Corp". Hoovers. Retrieved November 20, 2007. 
  4. ^ a b c "Frequently Asked Questions: Locations/Hours". ihop.com. Retrieved July 14, 2016. 
  5. ^ Marty McKee, Marty Bert I. Gordon Interview March 15, 2003
  6. ^ a b IHOP history from Funding Universe website
  7. ^ "IHOP to Buy Applebee's for About $1.9B". Yahoo!. 
  8. ^ Adamy, Janet (October 31, 2007). "IHOP's Tall Order: Reviving Applebee's". The Wall Street Journal. 
  9. ^ "IHOP completes purchase of Applebee's". Kansas City Business Journal. November 29, 2007. 
  10. ^ "In Brief: IHOP Parent to Change Name to DineEquity". The Wall Street Journal. May 29, 2008. p. B7. 
  11. ^ "Advance peek at world's first combo IHOP/Applebee's coming to Detroit". Detroit Free Press. Retrieved June 11, 2018. 
  12. ^ "World's first IHOP/Applebee's combo about to open in downtown Detroit". Detroit Free Press. Retrieved June 11, 2018. 
  13. ^ "Welcome to IHOP - Welcome to IHOP". www.ihop.com. Retrieved June 10, 2018. 
  14. ^ "DineEquity,Inc. - Investor Relations - News Release" (Press release). dineequity.com. 
  15. ^ Weisberg, Lori. "IHOP makes its way to San Diego Naval Base". sandiegouniontribune.com. Retrieved June 11, 2018. 
  16. ^ "Love's, IHOP Express now open in Norfolk". The Norfolk Daily News. Retrieved June 11, 2018. 
  17. ^ "IHOP Express debuts at Dallas airport". Nation's Restaurant News. October 26, 2017. Retrieved June 11, 2018. 
  18. ^ "Gaslamp gets an IHOP Express". sandiegouniontribune.com. Retrieved June 11, 2018. 
  19. ^ "IHOP's New Logo Smiles At You! (Like A Deranged Clown)". Co.Design. June 3, 2015. Retrieved June 8, 2018. 
  20. ^ "Why IHOP Changed its Logo for the First Time in Decades". Fortune. Retrieved June 8, 2018. 
  21. ^ Mahdawi, Arwa (June 6, 2018). "Ihop becomes Ihob in desperate blea for attention". the Guardian. Retrieved June 8, 2018. 
  22. ^ Richardson, Nikita. "Why Is Everyone Falling for IHOP's 'Name Change'?". Grub Street. Retrieved June 9, 2018. 
  23. ^ "That 'b' in 'IHOb' stands for a dish that IHOP already sold". Ad Age. Retrieved June 11, 2018. 
  24. ^ Monica, Paul R. La. "IHOP says it's changing name to IHOb. Huh?". CNNMoney. Retrieved June 8, 2018. 
  25. ^ "IHOP is changing its name to IHOb—I visited the restaurant and saw a big hint that the 'b' stands for 'burgers'". Business Insider. Retrieved June 9, 2018. 
  26. ^ "Complaint, Ihop IP, LLC v. International House of Prayer et al" (PDF). PacerMonitor. PacerMonitor. Retrieved June 22, 2016. 
  27. ^ Bradley, Donald (September 14, 2010). "IHOP (the pancake-maker) sues IHOP (the prayer center) over trademark". Kansas City Star. Retrieved September 21, 2010. 
  28. ^ Glendale News-Press, (December 29, 2010) Pancake versus prayer dropped

External links