International business development

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International business development evolves through the normal processes of trade, foreign direct investment, capital flows, migration, and the advancement of technology in undeveloped nations. In order to achieve sustainable global business development, business professionals often must find ways of adapting to the cultures and societies within which they operate and conduct business. With huge growth opportunities created by the emerging middle class of nations such as Brazil, Russia, India, and China (the BRIC countries), many companies in the developed world are stepping in to provide goods and services to those countries' consumers, and business development professionals provide the necessary legal, financial, and cultural bridges between supplier and consumer.[1]

As the globalization of economies, societies, and cultures continues, and nations become more integrated through networks of exchange, international business development and global strategic management continues to evolve. Global firms that employ business development professionals in multiple locations who share exactly the same body of knowledge, ethics, practices, and standards benefit from a shared body of knowledge and ethics. These companies are well positioned for growth, as are the societies in which they operate.

Professionals who work in international business development (as distinct from domestic, or intra-national efforts) must acquire specific skills relating to the countries where they operate. This includes understanding the economy, history, culture, laws, business practices and trade patterns of the target country. It also includes a broader understanding of issues common to any international work: global travel, risk mitigation, international contracts and more. Most companies new to international business development, or new to a geography engage the help of third-party consulting firms who specialize in either cross cultural work or in a particular country. Some governments also offer support in this area to their companies that seek to create jobs in their country, by promoting exports.

The international business development and global strategic management industry is a specialized field of commerce that penetrates existing markets, and often creates new ones, by introducing new products and services to businesses, individuals, non-profit organizations, and government agencies.

Topics that are common to international business development include ethics, philosophy, economics, politics, marketing, management, and technology. International business development professionals require knowledge of the legalities of strategic relationships, licensing, partnering, intellectual property, emerging technologies, fair practices, cultural differences, international marketing, information management, knowledge management, finance, and advertising, all of which affect business development within a culture and its economy. Specific projects that international business development professionals are often tasked with include devising merger/acquisition strategies, identification and vetting of target companies, developing strategic rationale for transactions, ensuring regulatory compliance, and assisting with cross-cultural communications.[2]

Firms being involved in or intend to work in international business will have to install a broad understanding of other cultures and behaviors; this should be part of the corporate culture, extensive within the whole organizations, ideally down to the blue color workes. Projects might be under strategic risk in the long run if personal relations and the understanding of the other culture is concentrated at a few persons or departments. It looks like that cultural integration is the reason why up to seventy percent of international strategic alliances fail, do not meet their strategic expectations, miss their goal or end at courts.[3]

See also[edit]


  1. ^ "Marketing to India". Retrieved 23 March 2011. 
  2. ^ "International business development". 
  3. ^ Riether W.,2014,"Business Cooperation Cultural Integration as Key factor - Reasons for Failing and Suggestions to improve chances for success", Saarbruecken ISBN 978-3-639-67924-3"

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