Internet Advertising Bureau

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The Internet Advertising Bureau UK (IAB UK) is the trade association for online and mobile advertising in the United Kingdom, founded in 1997. It promotes growth and best practice for advertisers, agencies and media owners and creates the right environment for digital advertising to thrive.

Chairman[edit]

Richard Eyre has been the Chairman of IAB UK since March 2003. In 2013 he was awarded the Mackintosh Medal.[1] In January 2014 he was appointed a CBE for services to advertising and the media in the New Years Honours.[2]

Chief Executive[edit]

Guy Phillipson was the Chief Executive of IAB UK from 2005 to January 2017.[3] Former IAB Chief Operating Officer, Jon Mew was announced as the company's new CEO on 5 January 2017.[4]

Activities[edit]

Spend & Audience Benchmarking[edit]

The IAB PwC Digital Adspend study has tracked the explosive growth of the online and mobile advertising industry since 1997. In 2016, it was reported that adspend on mobile display had overtaken that on PC for the first time.[5]

The IAB works with UKOM on establishing the industry-approved standard for online audience measurement.

Flagship Events[edit]

The IAB's flagship events Mobile Engage[6] and Engage[7] unite thought leaders in mobile and digital, in addition to research breakfasts, workshops, seminars, and other conferences throughout the year. In 2013, the IAB’s Engage event won an award for In House Event of the Year at the UK Event Awards.[8] In 2014, Mobile Engage won Corporate Event of the Year at the same awards.

In May 2015 it was announced that it would be the last ever Mobile Engage, illustrating the increasing importance of mobile in the digital landscape.[9] From 2016 there will be an annual Leadership Summit bringing together senior industry leaders for thought provoking and challenging discussions.

Training[edit]

The IAB also has a dedicated training department educating advertisers, publishers and agency talent on all aspects of digital.

Policy Guidance[edit]

The IAB established a dedicated regulatory department in 2008 with the appointment of Nick Stringer[10] to help members develop best practice guidelines and participate in policy dialogues with the Government, the EU and consumer groups.

Councils & Working Groups[edit]

IAB members participate in numerous councils and working groups covering every online discipline; these councils help guide and deliver IAB initiatives.

References[edit]

  1. ^ Ridley, Louise (11 April 2013). "AA honours Eyre with Mackintosh Medal". Campaign. Retrieved 23 July 2016. 
  2. ^ Watkins, James (31 December 2013). "TV and advertising boss appointed CBE in honours list". Get Surrey. Retrieved 23 July 2016. 
  3. ^ "IAB appoints Guy Phillipson as CEO". Econsultancy. 4 January 2005. Retrieved 23 July 2016. 
  4. ^ http://www.campaignlive.co.uk/article/iab-uk-promotes-jon-mew-ceo/1419869
  5. ^ http://www.marketingtechnews.net/news/2016/oct/12/mobile-display-ad-spend-overtakes-pc-and-tablet-first-time-iab-says/
  6. ^ Lepitak, Stephen (17 May 2012). "Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference". The Drum. Retrieved 23 July 2016. 
  7. ^ Kotecha, Amit (29 October 2013). "Reflections on IAB Engage". Marketing Blogged. Archived from the original on 3 March 2014. 
  8. ^ "UK Event Awards". The Drum. 7 December 2013. Archived from the original on 7 December 2013. 
  9. ^ "IAB UK bids farewell to flagship Mobile Engage event". www.iabuk.net. 14 May 2015. Retrieved 23 July 2016. 
  10. ^ Pinkerfield, Hayley (22 January 2008). "IAB appoints Orange man for new regulatory role". Campaign. Retrieved 23 July 2016. 

External links[edit]