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An Internet celebrity, blogebrity, cyberstar online celebrity, or Internet personality is someone who has become famous by means of the Internet. Internet allows people to reach a narrow audience across the world and so become famous within one or more Internet communities.
Rising to fame
Millions of people write online journals or weblogs. In many cases, they write anonymously or their focus is upon a specialist topic. But if the author has or develops a distinctive personality, their fame may derive from this as much as from the content of their blog.
In some cases, people might rise to fame through a single event or video that goes viral. The Internet allows videos, news articles, and jokes to spread very quickly. Depending on the reach of the spread, the content may become considered an "Internet meme," and thus, any of the people associated may gain exposure. For example, Zach Anner, an Austin, Texas-based comedian gained world-wide attention after submitting a video to Oprah Winfrey's "Search for the Next TV Star" competition
Internet celebrity has also become a popular phenomenon in the China (PRC) with the likes of Sister Hibiscus, Shi Hengxia (Fu Rong Jiejie), who received worldwide notoriety and fame for her unashamed efforts at self-promotion via internet postings.
The concept of web celebrity ties in to Andy Warhol's quip about 15 minutes of fame. A more recent adaptation of Warhol's quip, possibly prompted by the rise of online social networking, blogging, and similar online phenomena, is the claim that "In the future, everyone will be famous to fifteen people" or, in some renditions, "On the Web, everyone will be famous to fifteen people". This quote, though attributed to David Weinberger, was said to have originated with the Scottish artist Momus.
- Kyle Craven, an American Internet celebrity known for his ubiquitous photo that became a popular Image macro in 2012.
- Chris Crocker, an American Internet celebrity, occasional blogger, and occasional recording artist. Crocker gained international fame in September 2007 from his viral video "Leave Britney Alone", in which he tearfully defends pop singer Britney Spears's comeback performance at the MTV Video Music Awards; his video had over four million views in two days.
- Perez Hilton, a blogger, whose blog, Perezhilton.com, is known for its controversial posts covering gossip items about musicians, actors and celebrities.
- Eduard Khil, a Russian singer whose song, I am Very Glad to be Returning Home, or Trololo, became an Internet meme in 2010.
- Jon Lajoie, a comedian, actor, rapper, singer and musician who became an Internet celebrity thanks to his many humorous music videos.
- Germano Mosconi, an Italian sport journalist who became famous after the leak, in 2004, of videos showing his off-air bursts of anger and blasphemies.
- Casey Neistat, an American filmmaker, famous for his inspirational YouTube videos. Created the Make It Count Film which was viewed over 5 million times in 10 days
- Josh Ostrovsky, An American comedian known for his stunt viral videos and large social media following.
- Grumpy Cat, a female cat known for her grumpy expression.
- Colonel Meow, a male cat known as an "adorable fearsome dictator" and for his love of Scotch.
- Zubin Damania, a Stanford Hospitalist who used an alter ego, "ZDoggMD," to produce YouTube parody rap videos that comment on the state of the healthcare system, different diseases, treatments, preventative measures, and stigmas around healthcare.
- Jason R. R. Rich (2009). "9. Become Famous as a Blogger". Blogging for Fame and Fortune. ISBN 978-1-59918-342-8.
- Anne Hammock (May 1, 2008). "The new fame: Internet celebrity". CNN.
- Celebrity in China. Hong Kong University Press. Retrieved 6 August 2015.
- Weinberger, David (July 23, 2005). "Famous to fifteen people". Archived from the original on December 14, 2006. Retrieved December 21, 2006.
- Momus (1991). "POP STARS? NEIN DANKE! In the future everyone shall be famous for fifteen people...". Grimsby Fishmarket. Archived from the original on September 27, 2008. Retrieved October 7, 2008.
- Contrere, Jessica (January 5, 2015). "Being Bad Luck Brian: When the meme that made you famous starts to fade away". The Washington Post. Retrieved August 6, 2015.
- Ramirez, Ramon (2007-09-13). "Britney Spears: Bombshell or just plain bomb?". The Daily Texan. Retrieved 2007-09-13.
- Popkin, Helen A.S. (September 13, 2007). "'Leave Britney Alone!': Tear-stained video plea makes YouTube vlogger an Internet rock star". MSNBC. Retrieved August 6, 2015.
- Aimee Swartz (October 10, 2015). "The Doctor-Rapper and CEO Who Intend to Fix Healthcare". The Atlantic.
- "Internet Fame Is Cruel Mistress for a Dancer of the Numa Numa" at The New York Times
- "The Flip Side of Internet Fame" at Newsweek
- "Rise of an Internet Star - Parlaying YouTube Fame Into Big Business" at ReadWriteWeb
- "Internet Famous: Julia Allison and the Secrets of Self-Promotion" at Wired
- "The new fame: Internet celebrity" at CNN
- "The Microfame Game" at "New York"