Intex Technologies

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Intex Technologies
Limited Company
IndustryTelecommunications, Consumer Electronics
Founded1996; 23 years ago (1996)
New Delhi, India
FounderNarendra Bansal[1]
HeadquartersNew Delhi, Delhi, India
Area served
Worldwide
Key people
Keshav Bansal Director
ProductsMobile phones, Smartphones, Washing machines , Air Conditioners, Coolers, LED televisions, Audio Equipment, UPS, Consumer Durables, Webcams, Security Cameras, Refrigerators, Washing machine
RevenueDecrease 6,200 crore (US$860 million)[2]
Number of employees
1400+
Websitehttps://www.intex.in

Intex Technologies is an Indian smartphone, consumer durables and IT accessories manufacturer, founded in 1996.[3] It is headquartered in New Delhi, India.[4][5] Intex is India's second-largest selling mobile phone company by sales.[6][7]

History[edit]

The company was established in 1996 at New Delhi by Narendra Bansal.[8] Currently Keshav Bansal son of Narendra Bansal is the active director of the company.

In 2012, from an IT product company, Intex Technologies expanded its consumer durables portfolio with the entry in LED TVs business. Today, the LED TVs business has seen a growth of over 150 % and currently the company has 6% share in LED TVs and 3% share in washing machines nationally.[9][10]

Brand ambassadors[edit]

The company signed various celebrities as their brand ambassadors this includes some of the big names like Madhuri Dixit[11],Farhan Akhtar

IPL Team[edit]

The company also brought up and owns an IPL franchise called Gujarat Lions in the year 2016.[12][13]

References[edit]

  1. ^ Dwivedi, Vinay (20 June 2016). "My Enterprise: How Narendra Bansal grew Intex Tech turnover from Rs 1.18 cr to over Rs 6K cr". The Economic Times.
  2. ^ "Intex Technologies expects 50% of revenue from consumer durables by 2017-end".
  3. ^ Datta, Aveek (20 September 2016). "As competition heats up, Intex's Bansals make some clever calls". Forbes India.
  4. ^ "Intex Phones". NDTV Convergence Ltd.
  5. ^ "Company Overview of IntexTechnologies (India) Ltd".
  6. ^ Antony, Benny (18 January 2017). "Intex keen to enter affordable mobile phone space in India". Deccan Herald.
  7. ^ Prince Mathew, Thomas (19 August 2016). "The success story of Intex". The Hindu Business Line.
  8. ^ "How Narendra Bansal made Intex India's third-largest selling mobile phone". The Economic Times. Retrieved 22 May 2017.
  9. ^ "Intex Technologies targets 25% revenue share in consumer durables". Kochi: The Hindu Business Line. 6 August 2017.
  10. ^ Kumar, Krishna (4 August 2017). "Intex consumer durable division to double turnover to Rs 2000 crore". The Economic Times.
  11. ^ "Intex appoints Madhuri Dixit as brand ambassador for consumer durable products". The Economic Times. Retrieved 22 May 2017.
  12. ^ "Intex Wins Ownership Rights for New Indian Premier League Team". NDTV. Retrieved 22 May 2017.
  13. ^ Venkatesh, Shruti (22 June 2017). "Intex's Bansal keen to acquire IPL franchise". Forbes India.

External links[edit]