The company advises companies and individuals as to how to use social media outlets and how to avoid the negative ramifications that can arise from the misuse or ignoring of social media. The company was founded after Moschini relocated from Latin America to the United States. Moschini first worked as a waitress before working in public relations positions with Compaq and Grupo Santander, then vice president of corporate communications for Visa International. The company was founded in 2002.
Before the rise of social media, the company began working with corporations on their public websites to deal with the pre- and post-sale parts of e-commerce. After establishing itself in the United States, Intuic began to shift its focus to also include Latin American companies, including those from Moschini's native Argentina. Intuic has advised corporate clients on their social media strategies including Twitter, Google, MasterCard, Microsoft, Cisco, Computer Associates, Millicom, Hewlett Packard, and BMW.
- Enrique Garabetyan (August 10, 2012). "Total Control - Silvina Moschini and her virtual platform for remote work management". Forbes. Retrieved November 1, 2012.
- "Revenge of consumers served in social networks". Puro Marketing. December 9, 2011. Retrieved October 11, 2012.
- Danielle Sonnenber (July 19, 2007). "Foreign Entrepreneurs Finding the American Dream". The Street. Retrieved October 11, 2012.
- JOSEPH E. Totah (August 31, 2004). "The business of making profitable Internet". El Cronista. Retrieved October 11, 2012.
- "The fine line between brands and social networks". Canal AR. May 3, 2011. Retrieved October 11, 2012.
- CATHERINE CLIFFORD (October 8, 2012). "What You Can Learn About Social Media from Big Bird". Terra Networks. Retrieved October 11, 2012.
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