Type of site
|Finance and Investing|
|Headquarters||New York City|
|Alexa rank||390 (April 2020[update])|
|Launched||June 6, 1999|
Investopedia is an American website based in New York City that provides investing and finance education along with reviews, ratings, and comparisons of various financial products such as brokerage accounts.
Investopedia was founded in 1999 by Cory Wagner and Cory Janssen in Edmonton, Alberta at the height of the dot-com era. Wagner focused on business development and R&D, and Janssen focused on marketing and sales.
In April 2007, Forbes Media acquired Investopedia.com for an undisclosed amount. At the time of the acquisition, Investopedia drew about 2,500,000 monthly users and provided a financial dictionary with about 5,000 terms from personal finance, banking and accounting. It also provided articles by financial experts and a stock market simulator.
In 2010, Forbes sold Investopedia to ValueClick Inc. for $42 Million. By then, the site had grown to more than 30,000 pieces of content and leadership planned to write 7,000 additional articles each year. It was estimated that the site reached 2.2 million unique US visitors per month.
In 2013, ValueClick sold Investopedia and a group of other properties to IAC/InterActive Corp for $80 Million. The group of sites were, at the time, valued at $140 Million in a sum-of-the-parts analysis.
Following the acquisition, Investopedia launched a number of new initiatives, including Investopedia Academy to sell premium video educational courses. Caleb Silver was hired from CNN Money to oversee content operations for the platform in January 2016. Investopedia's list of the most "influential" financial advisors in the US was launched in June 2017.
In July 2018, IAC sold Investopedia to Dotdash. The site underwent a rebranding and relaunch later in the year. In early 2019, the site announced the winners of its inaugural online broker and robo-advisor awards.
In 2020, Editor-in-Chief Silver described Investopedia's goal as "provid[ing] context around the news," rather than breaking new stories. The site launched its first podcast, The Investopedia Express, hosted by Silver, in September 2020. He also frequently appears as a guest financial expert on a variety of broadcast and radio programs, including MSNBC, ABC Radio and NBC.
- "Investopedia.com Site Info". Alexa Internet. Retrieved March 6, 2018.
- "Our Brands | Dotdash". www.dotdash.com. Retrieved September 30, 2020.
- Nicole, Kristen (April 12, 2007). "Investopedia Acquired by Forbes". Mashable. Retrieved 12 April 2007.
- "Forbes Media Acquires Investopedia.com". www.businesswire.com. Businesswire. April 11, 2007. Retrieved 11 April 2007.
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- Barinka, Alex (10 December 2013). "IAC Gets a Bargain in Buying ValueClick Websites". Bloomberg.com.
- "Investopedia Academy Launches to Empower Consumers with Financial Skills". Prnewswire.com. Prnewswire. September 19, 2017.
- "Investopedia Academy". Investopedia Academy.
- Rousch, Chris (January 26, 2016). "Investopedia hires CNN's Silver". Talking Biz News. Retrieved September 30, 2020.
- "Investopedia Releases List of Most Influential US Financial Advisors". markets.businessinsider.com. June 7, 2018. Retrieved September 30, 2020.
- "IAC" (PDF). August 8, 2018.
- Rousch, Chris (February 27, 2019). "Investopedia moves Carey to oversee online investing coverage". Talking Biz News. Retrieved September 30, 2020.
- Silver, Caleb (September 19, 2019). "Investopedia's Best Robo-Advisor Awards". Investopedia. Retrieved September 30, 2020.
- Rousch, Chris (March 4, 2020). "Investopedia editor Silver: My goal is to answer questions". Talking Biz News. Retrieved September 30, 2020.
- "The Investopedia Express with Caleb Silver on Apple Podcasts". Apple Podcasts. Retrieved September 30, 2020.
- "investopedia.com Competitive Analysis, Marketing Mix and Traffic - Alexa". www.alexa.com. Retrieved September 30, 2020.
- "Investopedia Stock Simulator". Investopedia. 15 September 2019. Retrieved 15 September 2019.