|Traded as||Euronext: IPS|
Public opinion research
(Chairman and CEO)
|Revenue||€1,785.3 million (2015)|
Number of employees
Ipsos Group S.A. (French pronunciation: [ip.so]) is a global market research and a consulting firm with worldwide headquarters in Paris, France. The company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999.
Since 1990, the Group has created or acquired numerous companies throughout the world. In October 2011, Ipsos acquired Synovate, resulting in a newly combined Ipsos organization that ranks as the world’s third largest research agency. As of 2014, Ipsos has offices in 87 countries, employing 16,530 people.
First years in France
Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyze the effectiveness of billboard advertisements. It was followed by an instrument specific for media and, in 1979, the France des Cadres Actifs (FCA), which was used to determine reading habits of French executives.
Despite the success, the company's profitability remained at modest levels until the arrival of Jean-Marc Lech as co-chairman. From then on, it started to perform public opinion researches, another innovative activity in the French market. By the end of the '80s, it was the fifth largest media research company in France. The great activity of French policymakers at the time helped to strengthen the position of the company, especially the public opinion research sector.
In 1992, the company was opened to private investment to improve its purchasing capital. The first new shareholder was Baring Private Equity. Truchot and Lech, the major shareholders, retained two-thirds of the company.
In the mid-'90s Ipsos was one of the most important research companies in Europe and decided to expand globally. With the objective of pursuing its global expansion, Ipsos took on new investment partners, selling 40 percent of the company to Artemis Group, led by François Pinault, and the Amstar investment fund led by Walter Butler.
In 1997, Ipsos entered into the South American market with the acquisition of Novaction and also in 1998 into the North American, with the purchase of the American company ASI Market Research, a leading advertising researcher.
In 1999, Ipsos was listed on the Paris stock exchange. The successful offering enabled Artemis and Amstar to cash out on their investments and also gave Ipsos the possibility to continue its expansion. Then, it participated of the creation of an Internet audience research joint-venture, MMXI Europe, with the majority of shares held by partner Media Matrix and 20 percent by Ipsos. The company also took control of four subsidiaries of NFO Worldwide specializing in the formation of access panels. The expansion continued in Asia, South America and especially in North America (with the purchase of the Canadian company Angus Reid, renamed Ipsos-Reid in 2000).
Ipsos has organized its business into several areas of specialization: advertising research; marketing research; media, content and technology research; opinion polls and social research; loyalty, quality and customer relationship management research; and survey management, data collection and delivery.
Ipsos revenues totaled €1,669.5 million in 2014, with an organic growth rate of +0.3%. In 2014, Ipsos derived 46% of its revenue from the EMEA region (Europe, the Middle East and Africa), 38% from the Americas region, and 16% from the Asia-Pacific region.
Top 10 of the Market Research Sector 2013
|Rank||Company||Revenues in 2013
|3||IMS Health Inc.||2,544|
|4||Ipsos Group S.A.||2,274|
|6||Information Resources Inc.||845|
|10||The NPD Group||288|
Source: ESOMAR 2014
- Ipsos MORI
- Ipsos Reid
- Ipsos Alfacom
- Ipsos Apoyo
- Ipsos Archway
- Ipsos ASI
- Ipsos Bimsa
- Ipsos Connect
- Ipsos Healthcare
- Ipsos Insight
- Ipsos Interactive Services
- Ipsos Loyalty
- Ipsos Marketing
- Ipsos Markinor (Ipsos South Africa)
- Ipsos MRBI
- Ipsos Novaction
- Ipsos Observer
- Ipsos Public Affairs
- "Company Description: Ipsos SA". businessweek.com. BusinessWeek. Retrieved 27 September 2012.
- "Full-year 2015 results" (PDF). Ipsos. Retrieved 25 June 2016.
- Honomichl Global Top 25 http://www.marketingpower.com/ResourceLibrary/Publications/MarketingNews/2011/8-30-11/Hono%2025.pdf
- International Directory of Company Histories 48. St. James Press. September 2002. ISBN 155862466X.
- "Ipsos SA Announces Completion of Acquisition of Aegis Group Plc's Synovate". reuters.com. Reuters. 12 October 2011. Retrieved 26 September 2012.
- Ipsos Annual Results Presentation 2011 http://www.ipsos.com/sites/ipsos.com/files/finances/Annual%20Results%20presentation.pdf
- "Ipsos is global". Ipsos Markinor. Retrieved 4 May 2014.