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Ipsos SA
TypeSociété anonyme
CAC Mid 60 Component
IndustryMarket research
Public opinion research
Founded1975; 46 years ago (1975)
FounderDidier Truchot
Area served
Key people
Didier Truchot
(Chairman and CEO)
RevenueDecrease €1.750 billion (2018)[2]
Decrease €172 million (2018)[2]
Decrease €108 million (2018)[2]
Total assetsIncrease €2.375 billion (2018)[2]

Ipsos Group S.A. (French pronunciation: ​[ip.sos])[3] is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman and CEO, and has been publicly traded on the Paris Stock Exchange since July 1, 1999.

Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired Synovate, resulting in a Ipsos organization that ranks as the world’s third largest research agency. As of 2014, Ipsos has offices in 88 countries, employing 16,530 people.[1][4]


First years in France[edit]

Ipsos was founded in 1975 by Didier Truchot, who had experience working in the IFOP institute.

Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyse the effectiveness of billboard advertisements. It was followed by an instrument specific for media and, in 1979, the France des Cadres Actifs (FCA), which was used to determine reading habits of French executives.

Despite the success, the company's profitability remained at modest levels until the arrival of Jean-Marc Lech as co-chairman. From then on, it started to perform public opinion researches, another innovative activity in the French market. By the end of the '80s, it was the fifth largest media research company in France. The great activity of French policymakers at the time helped to strengthen the position of the company, especially the public opinion research sector.[5]

European expansion[edit]

During the 1990s, Ipsos expanded, principally through acquisitions, to Spain, Italy, Germany, the United Kingdom and Central Europe, especially Hungary.

In 1992, the company was opened to private investment to improve its purchasing capital. The first new shareholder was Baring Private Equity. Truchot and Lech, the major shareholders, retained two-thirds of the company.[5]

Global expansion[edit]

In the mid-'90s Ipsos was one of the most important research companies in Europe and decided to expand globally. Ipsos took on new investment partners, selling 40 percent of the company to Artemis Group, led by François Pinault, and the Amstar investment fund led by Walter Butler.

In 1997, Ipsos entered into the South American market with the acquisition of Novation and also in 1998 into the North American, with the purchase of the American company ASI Market Research.

In 1999, Ipsos was listed on the Paris stock exchange. The successful offering enabled Artemis and Amstar to cash out on their investments and also gave Ipsos the possibility to continue its expansion. Then, it participated of the creation of an Internet audience research joint-venture, MMXI Europe, with the majority of shares held by partner Media Matrix and 20 percent by Ipsos. The company also took control of four subsidiaries of NFO Worldwide specializing in the formation of access panels. The expansion continued in Asia, South America and especially in North America (with the purchase of the Canadian company Angus Reid, renamed Ipsos-Reid in 2000).

In 2011, Ipsos acquired Aegis Group Plc's Synovate division.[6]

On October 30, 2018, Ipsos announced that it acquired Synthesio, a Social Intelligence Suite that was named the leading global Social Listening platform by Forrester Research since 2014.[7]

Financial performance[edit]

Ipsos revenues totaled €1,785.3 million in 2015, with an organic growth rate of -1%. In 2014, Ipsos derived 44% of its revenue from the EMEA region (Europe, the Middle East and Africa), 39% from the Americas region, and 17% from the Asia-Pacific region.[8]

Top 10 of the Market Research Sector 2019[edit]

Rank Company Revenues in 2018
(million USD)
1 Nielsen Company 6,515
2 IQVIA 3,904
3 Gartner 3,516
4 Kantar Group 3,449
5 Ipsos 2,067
6 GfK 1,616
7 IRI 1,200
8 Dynata 509
9 Westat 506
10 Intage 489

Source: ESOMAR Global Market Research Report 2019[9]



  1. ^ a b "Company Description: Ipsos SA". businessweek.com. BusinessWeek. Archived from the original on 23 October 2012. Retrieved 27 September 2012.
  2. ^ a b c d Ipsos, [1], retrieved 13 March 2019
  3. ^ "Sondage Ipsos Radio France : l'incroyable immobilité". franceculture.fr. Retrieved 19 June 2019.
  4. ^ Honomichl Global Top 25 "Archived copy" (PDF). Archived from the original (PDF) on 2013-12-03. Retrieved 2013-12-03.CS1 maint: archived copy as title (link)
  5. ^ a b International Directory of Company Histories. 48. St. James Press. September 2002. ISBN 155862466X.
  6. ^ "Ipsos SA Announces Completion of Acquisition of Aegis Group Plc's Synovate". reuters.com. Reuters. 12 October 2011. Archived from the original on 21 June 2013. Retrieved 26 September 2012.
  7. ^ "Synthesio, now an Ipsos company!". Synthesio. Retrieved 2018-10-31.
  8. ^ Ipsos Annual Results Presentation 2011 "Archived copy" (PDF). Archived from the original (PDF) on 2012-05-12. Retrieved 2012-04-21.CS1 maint: archived copy as title (link)
  9. ^ Palacio, Xabier (September 10, 2019). "ESOMAR's latest Global Market Research report values global research and data industry market at US $80 billion | Research World".
  10. ^ a b http://intranet.na.ipsos/default.aspx[permanent dead link]
  11. ^ "Ipsos is global". Ipsos Markinor. Archived from the original on 2014-05-04. Retrieved 4 May 2014.
  12. ^ Group, RDA. "Home". www.rdagroup.com. Archived from the original on 21 March 2018. Retrieved 25 April 2018.

External links[edit]