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Private Company
Founded 2011
Founder Tomer Bar-Zeev, Gil Shoham, Omer Kaplan, Arnon Harish, Tamir Camri, Itay Milrad, Eyal Milrad, Roi Milrad, Nethanel Shadmi
Headquarters Tel Aviv, Israel
Number of locations
Key people
Tomer Bar-Zeev (CEO, majority shareholder)[1]
Number of employees

ironSource is a digital content company backed by Carmel Ventures, a Viola Group affiliate. ironSource offers monetization and distribution solutions for app developers, software developers, mobile carriers, and device manufacturers. ironSource is currently valued at more than $1 billion ($105 million in received funding).[2]

Among others, ironSource was chosen as one of the '20 hottest startups' in 2013 and was listed in the Wall Street Journal "Billion Dollar Startup Club".[3][4] In September 2015, ironSource was named by the World Economic Forum (WEF) as a Global Growth Company.[5] ironSource has also been named one of the hottest pre-IPO tech companies by Business Insider, and one of Israel's most innovative companies by Fast Company.[6][7]


Founded in 2009 in Tel Aviv, ironSource provides platforms and tools for application developers including analytics, user monetization, conversion, acquisition and optimization for all devices.[8]

In the first quarter of 2013, ironSource acquired Israeli advertising technology and network company AfterDownload Ltd. for $28 million to expand its integrated distribution, installation and value-building tools for software developers, publishers and advertisers.[9] The company also utilizes the C.A.S.T. native platform, kudosKit[10] appreciation platform, which brings mobile application developers distribution and engagement services.[11]

In August 2013, ironSource announced merger talks with fellow Israeli company Babylon,[12][13] but the deal was called off after Babylon lost high-value contracts with Google and Yahoo due to click fraud.[14][15]

ironSource opened US offices in San Francisco in August 2013 [16] and opened an office in Beijing, China in May 2014.[17] ironSource established a UK presence in April 2015.[18]

ironSource raised approximately $85M from a group of international investors[19] and acquired the mobile game studio Upopa in the fall of 2014.[20]

In September 2015, ironSource merged SuperSonic into its mobile operation for a price estimated to be $200 million. The new organization, which re-branded itself as ironSource, has over 700 employees with half dedicated to R&D.[21][22][23][24]

In May 2016, ironSource announced the launch of their suite of big data solutions - Atom, debuting with Data Flow Management, a robust data infrastructure solution allowing data-driven businesses to securely transfer billions of daily events to storage in the cloud in near real time.[25]

In July 2016, ironSource announced the acquisition of Sequoia-backed video technology company StreamRail. The 15 person StreamRail team joined ironSource’s Advertiser Solution division, where their proprietary technology for video delivery and monetization will work to enhance ironSource’s existing video advertising platform for brands - ironSource Neon.[26]


ironSource Aura is a smart content recommendation platform enables OEMs and mobile carriers to monetize their devices. The company has already secured deals with over 30 device manufacturers and tier-one carriers around the world, including the likes of HTC and ASUS. Aura is expected to appear on more than 100 million devices worldwide — smartphones that use either Android and Windows can use Aura.[27][28]

ironSource's Ad Mediation platform is an app monetization solution that lets app developers access, optimize, and manage multiple ad networks with a single SDK integration. ironSource's SSP (supply-side platform) has several network partners including InMobi, Applovin, AdMob, AdColony, Chartboost, and others.[29]

ironSource’s Campaign Manager is a user acquisition solution that lets advertisers create and manage app advertising campaigns. ironSource’s attribution partners include TUNE, Kochava, AppsFlyer, AdX, and adjust.[30][31]

ironSource also has a 20 person in-house creative studio that builds and designs ads for advertisers.[32]


In September 2014, ironSource acquired gaming company Upopa.[33][34] Upopa has launched 10 highly successful mobile games on the App Store and Google Play, including the Hopeless series,[35] Mutation Mash,[36] Sugar Slide,[37] and Ruby Run.[38] “With each successive mobile game the team releases, we gain an even better understanding of what app developers need in order to turn their great products into scalable businesses,” said Tomer Bar Zeev, CEO and Co-Founder of ironSource.


  1. ^ Meet Israel’s low-profile unicorn: ironSource - Geektime, 18 January 2015
  2. ^ Konrad, Alex. "Israeli Unicorn IronSource Raises $105 Million To Buy Startups Ahead Of IPO". Retrieved 2016-08-21. 
  3. ^ Garcia Phillips, Andrew. "The Billion-Dollar Startup Club". Wall Street Journal. 
  4. ^ "The 20 Hottest Startups In Israel - Business Insider". Retrieved 2013-07-22. 
  5. ^ "World Economic Forum Honours 132 Companies as Global Growth Companies". World Economic Forum. Retrieved 2016-08-21. 
  6. ^ "RANKED: The 37 hottest pre-IPO ad tech startups of 2016". Business Insider. Retrieved 2017-03-14. 
  7. ^ "The Most Innovative Companies of 2016 by Sector". Fast Company. Retrieved 2017-03-14. 
  8. ^ "'How to build a bottom-up culture through a massive employee growth (feat. Tomar Bar Ze'ev, CEO at ironSource)'". Startup Camel. Retrieved 25 Jan 2015. 
  9. ^ "ironSource acquires AfterDownload for $28m - Globes". Retrieved 20 February 2013. 
  10. ^ "IronSource Announces KudosKits, Allowing App Users To Show Their Appreciation With Money". TechCrunch. 
  11. ^ "Surviving Google’s notification ad ban: Android alternatives". mobyaffiliates. 
  12. ^ Babylon in merger talks with IronSource ahead of possible Nasdaq listing - Haaretz, 13 August 2013
  13. ^ Babylon merger would leave IronSource’s four founders with NIS 2b - Haaretz, 29 August 2013
  14. ^ Big trouble for Babylon as its rivers of money dry up - Haaretz, 3 November 2013. "Yahoo issued the Israeli company a severe warning that it was considering terminating the contract due to violations by Babylon. Yahoo management asserted that Babylon had inserted ads into Yahoo pages without permission by means of its software-distribution system and had also permitted "click fraud" to fictitiously inflate the traffic count that forms the basis for referral income.
  15. ^ ironSource: We're one of the sexiest companies in Israel -, 30 October 2014
  16. ^ "ironSource Opens Office in San Francisco to Better Serve US Market". PRWeb. 
  17. ^ Gat, Aviva (June 3, 2014). "Israeli company ironSource follows Bibi’s lead and looks to collaborate with China". Geektime. 
  18. ^ Maytom, Tim (April 30, 2015). "Digital Distribution Firm ironSource Opens UK Offices". Mobile Marketing Magazine. Retrieved May 28, 2015. 
  19. ^ Webber, Harrison (23 September 2014). "Ad delivery and software distribution startup IronSource nabs $85M". Venture Beat. 
  20. ^ "Israel's ironSource buys mobile game studio Upopa". Reuters. 4 September 2014. 
  21. ^ "Supersonic merges into ironSource to provide unified app advertising solution". mobyaffiliates. 2016-06-30. Retrieved 2017-03-14. 
  22. ^ "ironSource merges with supersonic in mobile ad consolidation play". 
  23. ^ "Following Merger, Supersonic and ironSource Share Name - Mobile Advertising News & Information |". 2016-06-30. Retrieved 2016-08-21. 
  24. ^ "After IronSource merger, Supersonic unveils combined ad monetization for mobile apps". VentureBeat. Retrieved 2016-08-21. 
  25. ^ "ironSource Releases Dataflow Management Product". Retrieved 2016-08-21. 
  26. ^ "ironSource Acquires Sequoia-Backed Video Ad Company Streamrail". MarTech Advisor. Retrieved 2016-08-21. 
  27. ^ "IronSource launches Aura to give 100 million smartphone users the cure to shovelware". VentureBeat. Retrieved 2017-03-14. 
  28. ^ "IronSource Rolls Out Content Rec For New Phones To Cut Down On Pre-Installed Crapware | AdExchanger". AdExchanger. 2016-10-11. Retrieved 2017-03-14. 
  29. ^ "ironSource integrates mobile advertising network AdMob to manage demand for rewarded video formats". mobyaffiliates. 2017-03-07. Retrieved 2017-03-14. 
  30. ^ "AppsFlyer Rolls Out Tool To Get To The Bottom Of In-App Ad Revenue Attribution | AdExchanger". AdExchanger. 2016-12-14. Retrieved 2017-03-14. 
  31. ^ "Campaign Management - IronSource Knowledge Center". Retrieved 2017-03-14. 
  32. ^ "How We Built Our Own BI: When Off-The-Shelf Apps Won't Do - InformationWeek". InformationWeek. Retrieved 2017-03-14. 
  33. ^ "Israel's ironSource buys mobile game studio Upopa". Reuters. 2017-09-04. Retrieved 2017-04-23. 
  34. ^ "ironSource acquires gaming co Upopa - Globes English". Globes (in Hebrew). Retrieved 2017-04-23. 
  35. ^ "Hopeless 2: Cave Escape turns the monster shooter into a thrilling rollercoaster". Pocket Gamer. Retrieved 2017-04-23. 
  36. ^ "Create weird, mutated animals in Mutation Mash, out on Android". Pocket Gamer. Retrieved 2017-04-23. 
  37. ^ "Makers of the Dark 'Hopeless' Series Are Going Sickeningly Sweet with New Game 'Sugar Slide' Coming Next Thursday". TouchArcade. 2016-05-17. Retrieved 2017-04-23. 
  38. ^ Vasile, Cosmin. "Ruby Run: Eye God’s Revenge Game Released on Android with Unique New Social Feature". softpedia. Retrieved 2017-04-23. 

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