Isaac Larian

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Isaac Larian
Native name اسحاق لاریان
Born (1954-03-28) 28 March 1954 (age 61)
Kashan, Iran
Ethnicity Persian Jewish
Occupation Founder and CEO, MGA Entertainment
Net worth Increase US$ 1.2 billion (March 2014)[1]
Religion Judaism
Spouse(s) Angela Neman
Children Cameron Larian
Jason Larian
Jasmin Larian

Isaac Larian (Persian: اسحاق لاریان‎‎, born March 28, 1954 in Kashan, Iran) is the Chief Executive Officer of MGA Entertainment, the biggest privately owned toy company in the world.[2]


Born to a Jewish family in Iran,[3][4][5] Larian has 3 sisters and one brother.[citation needed] Larian arrived to the United States alone in 1971 at the age of 17.[3] After graduating from California State University, Los Angeles in civil engineering,[4][3] he started an import-export business[4] named Surprise Gift Wagon [6] with his brother Fred in 1979 after his plans to return to Iran were were ended by the 1979 Iranian Revolution.[4] They then re-positioned the business into consumer electronics.[4] In 1987, they became a distributor for Nintendo and in 1993, they became a licensee for the "Power Rangers."[3] In 1997, toys became their focus and they had their first internal success with the Singing Bouncy Baby.[4] In 1998, he changed his company’s name to MGA Entertainment.[2] In 2000, his brother sold his 45% stake in the company to Larian for $9 million[4] and in 2001, MGA developed the Bratz doll.[3] Two of the dolls bear the names of his children, son Cameron and daughter Jasmin (although her doll uses the Persian spelling Yasmin).[citation needed] In 2005, Bratz sales totaled $800 million well ahead of their main rival, Barbie with $445 million in sales.[4] In 2004, Mattel sued MGA alleging that the designer of the Bratz doll had developed the concept while working for Mattel and that MGA had paid Mattel employees to work on MGA projects. MGA counter sued alleging that Mattel spied on its salesmen by masquerading as toy buyers, repositioned Bratz displays in retail stores to less favorable arrangements, and that Mattel paid retailers to favor Barbie over Bratz.[4] In November 2006, MGA purchased the manufacturer of infant and toddler toys, Little Tikes.[4] In 2010, MGA released the highly successful Lalaloopsy doll.[4] In 2013, the courts ruled in Larian's favor and awarded MGA $137 million in legal fees and gave MGA the right to sue for damages.[4]


He was named Ernst & Young Entrepreneur of the Year Award for the consumer products category in 2004.[citation needed] In 2006, the Jewish National Fund awarded Larian, the Tree of Life Award in "recognition of outstanding community involvement, dedication to the cause of American-Israeli friendship, and devotion to peace and security of human life."[6] He was also named the overall national Ernst & Young Entrepreneur of the Year in 2007.[2] His motto, "Fortune favors the bold" is displayed throughout MGA's building.[citation needed] Larian serves on the board of trustees of the American Friends of The Hebrew University in Jerusalem.[6]

Personal life[edit]

In 1984, he married Angela Neman and they have three children: Jason, Jasmin and Cameron.[6] He practices Judaism.[4]


External links[edit]