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Isagenix International
IndustryDietary supplements, multi-level marketing
Key people
Jim Coover, founder
Kathy Coover, founder
John Anderson, founder

Isagenix International LLC is a privately held multi-level marketing (MLM) company that sells dietary supplements and personal care products. The company, based in Gilbert, Arizona, was founded in 2002 by John Anderson, Jim Coover, and Kathy Coover.[1][2] As of 2013 the company reported having over 200,000 active MLM distributors.[3] In 2017, the company reported revenues of $958 million.[4] According to Isagenix, the company employed 850 people as of 2017.[5]

Physician Harriet Hall, writing in the Skeptical Inquirer in 2011, said that many of the claims made about the products are false.[6] The Australian consumer organization CHOICE reported that Isagenix's claims about its "nutritional cleansing" product are scientifically unsupported; that its weight loss products are similar in content to much cheaper store-bought alternatives; and that its MLM distributors provided unauthorized medical advice.[7]


Isagenix was founded by John Anderson and Jim and Kathy Coover in 2002.[8] Anderson had previously worked in the nutritional supplement industry and Jim and Kathy Coover had experience in the multi-level marketing industry.[8] Jim Coover is chairman and Kathy Coover is the company's executive vice president.[9]

In February 2009, Isagenix was part of a nationwide recall on peanuts thought to be contaminated with Salmonella, which were used by Isagenix in their Chocolate Dipped Honey Peanut Bar.[10][11] The recall was voluntarily issued by the company, on FDA recommendations. No cases of illness were reported.[12]

Isagenix entered into a business arrangement with biologist William H. Andrews of Sierra Sciences in September 2011, and the following year launched an “anti-aging” product containing several natural compounds that Sierra Sciences had reportedly verified to have "telomere-supporting" properties.[13]

In January 2020, Isagenix International announced its acquisition of Zija International, a multi-level marketing company based in Lehi, Utah.[14]

Products and business model[edit]

Using a multi-level marketing model,[6][15][16][17][13][18] Isagenix sells dietary supplement products such as protein shakes, weight loss supplements, and diet snacks and meals, as well as cosmetics. The company also sells "Financial Wellness" product bundles to their multi-level marketing distributors.[19] Distributors are required to actively recruit new members to earn money.[18] The company's promotional materials highlight people earning more than $100k per month; however, most distributors earn less than 500 dollars per year.[7]

Physician Harriet A. Hall published a lengthy critique of Isagenix products in Skeptical Inquirer, in which she said that many of the claims made about the products are false, and that the amount of vitamin A in some of the products is dangerous and goes against the recommendations of The Medical Letter.[6]

According to a report by Australian consumer organization CHOICE, Isagenix makes claims about its "nutritional cleansing" product that are not supported by science, while other Isagenix weight-loss products are similar in content to much cheaper store-bought alternatives. The report also describes instances of unqualified associates providing medical advice about the products, a practice which the company says it does not authorize.[7]


  1. ^ "Isagenix International". Retrieved 2017-07-14.
  2. ^ "Isagenix International, LLC: Private Company Information - Bloomberg". Retrieved 2017-07-14.
  3. ^ "Isagenix Named to Inc. 5,000 For Seventh Consecutive Year". Isagenix. 22 August 2013. Retrieved 13 December 2018.
  4. ^ "Isagenix Generates $1.6 Billion GDP Impact on U.S. Economy". Isagenix. 5 October 2018. Retrieved 13 December 2018.
  5. ^ "Isagenix International". Supply Chain World. Retrieved 2018-09-06.
  6. ^ a b c Hall, Harriet (January–February 2011). "Defending Isagenix: A Case Study in Flawed Thinking". Skeptical Inquirer. 35 (1). Retrieved November 20, 2017.
  7. ^ a b c Browne, Kate (29 January 2015). "Isagenix under the microscope". Choice. Retrieved 20 September 2018.
  8. ^ a b "Hoover's Company Records - In-depth Records: Isagenix International, LLC". Hoover's. May 23, 2014.
  9. ^ "Isagenix Founders". Retrieved 12 May 2015.
  10. ^ "Peanut Products Recall". Archived from the original on 2011-08-25. Retrieved 2017-07-13.CS1 maint: bot: original URL status unknown (link)
  11. ^ "More Tests For Salmonella In Peanuts Urged". CBS 11 February 2009.
  12. ^ "Archived copy". Archived from the original on 2013-11-25. Retrieved 2013-01-28.CS1 maint: archived copy as title (link)
  13. ^ a b >"The Man Who Would Stop Time". Popular Science Magazine. 20 September 2018.
  14. ^ International, Isagenix. "Isagenix International Acquires Zija International". Retrieved 2020-02-21.
  15. ^ "The skinny on Isagenix". Sydney Morning Herald. January 29, 2015. Retrieved November 20, 2017.
  16. ^ Browne, Kate (March 14, 2017). "Lose weight, make money?". Choice. Retrieved November 20, 2017.
  17. ^ Chung, Frank (January 31, 2015). "Don't mention the 'P' word". Retrieved November 20, 2017.
  18. ^ a b Carstensen, Melinda (January 20, 2016). "Facebook users recruit friends for diet, supplement programs — but is it legit?". Fox News. Retrieved 20 September 2018.
  19. ^ "Isagenix Product Catalog (U.S.)". Isagenix International. Retrieved October 8, 2018.

External links[edit]