Isagenix International

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Isagenix International
Industry Dietary supplements, multi-level marketing
Founded April 2002
Headquarters Gilbert, Arizona, US
Area served
United States, Canada, Mexico, Australia, New Zealand, Hong Kong, Taiwan, Puerto Rico, Singapore, Malaysia, Colombia, Indonesia, South Korea
Key people
Jim Coover, founder
Kathy Coover, founder
John Anderson, founder

Isagenix International LLC is a privately held multi-level marketing company that sells dietary supplements and personal care products. The company, based in Gilbert, Arizona, was founded in 2002 by John Anderson, Jim Coover, and Kathy Coover.[1][2] As of 2013 the company reported having over 200,000 active sales associates. In 2012, the company reported revenues of approximately $335 million.[3]


Isagenix was founded by John Anderson and Jim and Kathy Coover in 2002.[3][4] Anderson had previously worked in the nutritional supplement industry and Jim and Kathy Coover had experience in the multi-level marketing industry.[4] Jim Coover is chief executive officer, company president, and chairman. Kathy Coover is the company's executive vice president.[5]

Jim and Kathy Coover acquired majority ownership in the company from Anderson in 2005.[3] Anderson was retained as the company's "master formulator."[3] Isagenix later expanded into Canada, Australia, Hong Kong, Taiwan and New Zealand.[6]

In February 2009, Isagenix was part of a nationwide recall on peanuts thought to be contaminated with Salmonella, which were used by Isagenix in their Chocolate Dipped Honey Peanut Bar.[7][8] The recall was voluntarily issued by the company, on FDA recommendations. No cases of illness were reported.[9]

Isagenix entered into a business arrangement with biologist William H. Andrews of Sierra Sciences in September 2011, and the following year launched an “anti-aging” product containing several natural compounds that Sierra Sciences had reportedly verified to have "telomere-supporting" properties.[10]

Products and business model[edit]

Using a multi-level marketing model,[11][12][13][14][10][15] Isagenix sells dietary supplement products such as protein shakes, weight loss supplements, and diet snacks and meals, as well as cosmetics. The company also sells "Wealth Creation" product bundles to their multi-level marketing distributors.[16]

Harriet A. Hall of Science-Based Medicine published a lengthy critique of Isagenix products, noting that claims made about the products are false and misleading, and that the amount of vitamin A in some of the products is dangerous and goes against the recommendations of The Medical Letter.[11]

According to a report by Australian consumer organization CHOICE, the company's "nutritional cleansing" product makes claims which are not supported by science. Additionally, other Isagenix weight-loss products are similar in content to much cheaper store-bought alternatives. The report also describes instances of unqualified associates providing medical advice about the products, which is prohibited by the company.[17]

A study funded by Isagenix in 2012 examined the effect of intermittent fasting in combination with a liquid diet consisting of Isagenix Isalean Shakes or a food-based (National Cholesterol Education Program Therapeutic Lifestyle Changes) diet.[18][19] Intermittent fasting in combination with Isalean for 10 weeks led to a reduction in fat mass 9% more that of intermittent fasting in combination with a food-based diet, as well greater reductions in total and LDL cholesterol, leptin, IL-6, TNF, and IGF-1. According to the study's principal investigator, the difference in effect of the Isagenix and food-based diets was most likely a result of inaccurate subject reporting of food intake, rather than an added physiological benefit of the Isagenix diet.[20]


  1. ^ "Isagenix International". Retrieved 2017-07-14. 
  2. ^ "Isagenix International, LLC: Private Company Information - Bloomberg". Retrieved 2017-07-14. 
  3. ^ a b c d Kassandra Hayes (April 2013), "Focus on Isagenix International: For Family by Family", Direct Selling News, retrieved 2017-07-14 
  4. ^ a b "Hoover's Company Records - In-depth Records: Isagenix International, LLC". Hoover's. May 23, 2014. 
  5. ^ "Isagenix Founders". Retrieved 12 May 2015. 
  6. ^ "MLMs Use New Markets,Fresh Products to Offset Slowing Domestic Sales". Nutrition Business Journal. 1 April 2010. 
  7. ^ "Peanut Products Recall". Archived from the original on 2011-08-25. Retrieved 2017-07-13. 
  8. ^ "More Tests For Salmonella In Peanuts Urged". CBS 11 February 2009. 
  9. ^ "Archived copy". Archived from the original on 2013-11-25. Retrieved 2013-01-28. 
  10. ^ a b >"The Man Who Would Stop Time". Popular Science Magazine. 11 August 2011. 
  11. ^ a b Hall, Harriet (January–February 2011). "Defending Isagenix: A Case Study in Flawed Thinking". Skeptical Inquirer. 35 (1). Retrieved November 20, 2017. 
  12. ^ "The skinny on Isagenix". Sydney Morning Herald. January 29, 2015. Retrieved November 20, 2017. 
  13. ^ Browne, Kate (March 14, 2017). "Lose weight, make money?". Choice. Retrieved November 20, 2017. 
  14. ^ Chung, Frank (January 31, 2015). "Don't mention the 'P' word". Retrieved November 20, 2017. 
  15. ^ Carstensen, Melinda (January 20, 2016). "Facebook users recruit friends for diet, supplement programs — but is it legit?". Fox News. Retrieved 24 June 2016. 
  16. ^ "Isagenix Product Catalog (U.S.)". Isagenix International. Retrieved 24 May 2014. 
  17. ^ Browne, Kate (29 January 2015). "Isagenix under the microscope". Choice magazine. Retrieved 29 January 2015. 
  18. ^ Klempel, M; Kroeger, C; Bhutani, S; Trepanowski, J; Varady, K (1 November 2012). "Intermittent fasting combined with calorie restriction is effective for weight loss and cardio-protection in obese women" (PDF). Nutrition Journal. doi:10.1186/1475-2891-11-98. Retrieved 25 January 2016. 
  19. ^ Klempel, M; Kroeger, C; Bhutani, S; Trepanowski, J; Varady, K (31 October 2012). "Improvement in coronary heart disease risk factors during an intermittent fasting/calorie restriction regimen: Relationship to adipokine modulations". Nutrition & Metabolism. doi:10.1186/1743-7075-9-98. Retrieved 21 January 2016. 
  20. ^ Varady, Krista (October 17, 2012). "Author's response to reviews" (PDF). Nutrition Journal. Retrieved November 20, 2017. 

External links[edit]