Isagenix International

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Isagenix International
Industry Nutrition, food and beverage
Founded April 2002
Headquarters Chandler, Arizona, USA
Area served
United States, Canada, Mexico, Australia, New Zealand, Hong Kong, Taiwan, Puerto Rico, Singapore, Malaysia, Colombia, Vietnam, Indonesia
Key people

Jim Coover, Founder
Kathy Coover, Founder

John Anderson, Founder and Master Formulator
Number of employees

Isagenix International LLC is a multilevel marketing company that markets dietary supplements and personal care products. The company, based in Chandler, Arizona, was founded in 2002 by John Anderson, Jim Coover, and Kathy Coover.[1][2] As of 2013 the company reported having over 200,000 active sales associates. In 2012, the company reported revenues of approximately $335 million.[3] The majority of Isagenix's sales come from the United States.[4]


Isagenix was founded by John Anderson and Jim and Kathy Coover in 2002.[3][4] Anderson had previously worked in the nutritional supplement industry and Jim and Kathy Coover had experience in the multi-level marketing industry.[4] Jim Coover served as chief executive officer until 2013,[citation needed] and as of 2015, is the company president and chairman. Kathy Coover is the company's executive vice president.[5]

Jim and Kathy Coover acquired majority ownership in the company from Anderson in 2005.[3] Anderson was retained as the company's "master formulator."[3] Isagenix expanded into Canada a year later.[6] The company expanded outside of North America and opened offices in Australia, Hong Kong, Taiwan and New Zealand in 2009.[6]

In February 2009, Isagenix was part of a nationwide recall on peanuts thought to be contaminated with Salmonella, which were used by Isagenix in their Chocolate Dipped Honey Peanut Bar.[7][8] The recall was voluntarily issued by the company, on FDA recommendations. No cases of illness were reported.[9]

In 2010, Isagenix began funding research by biologist William H. Andrews' company Sierra Sciences on telomerase activity in natural compounds. A year later, based on the assay's results, Isagenix launched Product B, a telomere-supporting nutraceutical.[10]

Isagenix has raised money for various charitable organizations, such as Childhelp.[11] In 2010, the company donated 45,000 canisters of meal replacement shakes to victims of the Haitian Earthquakes.[12]

Products and business model[edit]

Isagenix sells nutritional products such as protein shakes, weight loss supplements, diet snacks and meals, and other dietary supplements. The company also sells cosmetics and "Wealth Creation" product bundles which are tied into the multi-level marketing sales model of the company.[13]

Harriet A. Hall of Science-Based Medicine published a lengthy critique of Isagenix products, noting that claims made about the products are false and misleading, and that the amount of vitamin A in some of the products is dangerous and goes against the recommendations of The Medical Letter.[14]

According to a report by Australian consumer organization CHOICE the company's "nutritional cleansing" product makes claims which are not supported by science. Additionally, other Isagenix's weight-loss products are similar in content to much cheaper store-bought alternatives. The report also describes instances of unqualified associates providing medical advice about the products, which is prohibited by the company.[15]


  1. ^ "Isagenix International", IncBizNet profile 
  2. ^
  3. ^ a b c d Kassandra Hayes (April 2013), "Focus on Isagenix International: For Family by Family", Direct Selling News 
  4. ^ a b c "Hoover's Company Records - In-depth Records: Isagenix International, LLC". Hoover's. May 23, 2014. 
  5. ^ "Isagenix Founders". Retrieved 12 May 2015. 
  6. ^ a b "MLMs Use New Markets,Fresh Products to Offset Slowing Domestic Sales". Nutrition Business Journal. 1 April 2010. 
  7. ^[dead link]
  8. ^ "More Tests For Salmonella In Peanuts Urged". CBS 11 February 2009. 
  9. ^
  10. ^ "The Man Who Would Stop Time". Popular Science Magazine. 11 August 2011. 
  11. ^ Beth Douglass Silcox and Barbara Seale (October 1, 2012). "The Most Influential Women in Direct Selling". Direct Selling News. Retrieved March 19, 2013. 
  12. ^ "Isagenix® International donates meal replacement shakes for Haiti". Reliefweb. February 2, 2010. Retrieved March 19, 2013. 
  13. ^ "Isagenix Product Catalog (U.S.)". Isagenix International. Retrieved 24 May 2014. 
  14. ^ Harriet Hall, "Defending Isagenix: A Case Study in Flawed Thinking", Skeptical Inquirer 35 
  15. ^ Browne, Kate (29 January 2015). "Isagenix under the microscope". Choice magazine. Retrieved 29 January 2015. 

External links[edit]