Israel Hayom

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Israel Hayom
ישראל היום
Front page, 27 July 2016
TypeFree daily newspaper
PublisherMiriam Adelson
Editor-in-chiefBoaz Bismuth
Deputy editorAriel Schmidberg
General managerZippi Koren
News editorBaruch Ron
Sports editorEli Sahar
Launched30 July 2007; 14 years ago (2007-07-30)
Political alignmentCentre-right
Headquarters2 Ha-Shlosha St., Tel Aviv
  • 325,000 weekday
  • 550,000 Friday
(as of 2015)[1]
  • 39.7% weekday
  • 37.6% Friday
  • (as of 2016)[2]
Sister newspapersMakor Rishon[3]
OCLC number234764640
Free online

Israel Hayom (Hebrew: יִשְׂרָאֵל הַיּוֹם, lit.'Israel Today') is an Israeli national Hebrew-language free daily newspaper and news website. First published in 2007, Israel Hayom is Israel's most widely distributed newspaper.[4]


The Israel Hayom headquarters in Tel Aviv

Israel Hayom's print edition was launched on 30 July 2007 and competed directly with Israeli, another free daily. The same year, Maariv editor Dan Margalit left the newspaper to write for Israel Hayom. A weekend edition was launched in October 2009. In 2014, Israel Hayom bought Israeli media outlets Makor Rishon and nrg מעריב.[3]

In May 2014, the name מעריב (Maariv) had been removed from nrg log,[5] and it was rebranded as nrg. Following the acquisition an antitrust complaint had been failed against Israel Hayom, which resulted in a court order that requested to transfer the maariv domain name to Maariv weekly.[6] In 2017, nrg was renamed to nrg360, and on 10 January 2018 the website had been closed and all its content had been merged into the Makor Rishon website.

In 2014, it was believed that Sheldon Adelson invested in total at least $50 million in Israel Hayom.[7] Adelson's support of Israeli Prime Minister Benjamin Netanyahu has led the latter's political opponents in the Knesset to sponsor a bill that would prevent the distribution of newspapers in Israel for free. Framed as a bill to prevent unfair competition and save the Israeli print newspaper industry, critics of the bill said it hurts free enterprise and is a thinly veiled attempt to target Adelson and his political causes, as Israel Hayom is Israel's only free-of-charge national newspaper. The bill passed the first reading in the Knesset, but not subsequent ones.[8] In 2016, Adelson's attorney announced that although it is commonly believed that he owns the newspaper, he does not; it is owned by a relative of his.[9]

In January 2021, Saudi-American independent academic researcher, Najat Al-Saied, became the first person from the Arab states of the Persian Gulf to join Israel Hayom.[10]

Political leaning[edit]

A 2008 study by Moran Rada published in The Seventh Eye showed that while competing newspapers' coverage of Benjamin Netanyahu was "not especially fair", Israel Hayom's coverage was biased in favor of Netanyahu in most editorial decisions, that the paper chooses to play down events that do not help to promote a positive image for Netanyahu, while on the other hand, touting and inflating events that help promote Netanyahu and the Likud.[11] Oren Persico reached the same conclusion after the 2009 Knesset elections, writing that throughout the campaign, Israel Hayom published only one article critical of the Likud, and tens of articles critical of Kadima.[12]

A popular nickname of Israel Hayom is the "Bibiton", a portmanteau of Benjamin Netanyahu's nickname "Bibi" with the Hebrew word for newspaper, "iton".[13] While in the Prime Minister's office, Ehud Olmert criticized Israel Hayom.[14][15] Journalist Ben-Dror Yemini has described the paper as having "endless capital with a political agenda".[16]

In 2016, it formally endorsed Donald Trump's presidential campaign.[17][18]

Market share[edit]

Israel Hayom readers in Jerusalem

In July 2010, Israel Hayom surpassed Yedioth Ahronoth in weekday exposure rate in the semi-annual Target Group Index (TGI) survey with a rate of 35.2% compared with Yedioth's 34.9%. After only a few months of publication of a weekend edition, it scored it 25.7% of exposure compared with Yedioth's 43.7% rate.[19]

According to the TGI survey published in 2016, Israel Hayom has 39.7% weekday readership exposure, Yedioth Ahronoth 34.9%, Israel Post 7.2%, Globes 4.6%, Maariv 3.9% and Haaretz 3.9%.[2]

In January 2016, citing internal records from Israel Hayom, Haaretz revealed that between 2007 and 2014 the newspaper lost about 730 million shekels ($190 million), approximately equal to one shekel per copy printed.[20]


Senior management[21]
  • Asher Baharav – publisher.
  • Boaz Bismuth – editor-in-chief.
  • Zippi Koren – CEO.
  • Ariel Schmidberg – deputy editor.
  • Baruch Ron – deputy editor, news director.
  • Amir Finkelshtein – chief operating officer.
  • Eithan Segal – VP marketing.
  • Riki Roob – chief financial officer.
  • Shlomo Cohen – editorial cartoonist.
  • Gideon Alon – parliamentary correspondent.
  • Ran Reznick – health correspondent.
  • Dan Margalit – senior commentator.
  • Naama Lanski – magazine correspondent.
  • Eli Sahar – sports editor.
  • Shir Ziv – television critic.
  • Boaz Bismuth – foreign news editor, senior analyst.
  • Shlomo Cesana – diplomatic correspondent.
  • Aviad Hacohen – legal affairs commentator.
  • Ronen Dorfan – sports commentator.
  • Yoav Kutner – music critic.
  • Lilach Shoval – military correspondent.
  • Mati Tuchfeld – political correspondent.
  • Shlomo Scharf – sports commentator.

See also[edit]


  1. ^ "Israel and the Middle East News Update" (PDF). S. Daniel Abraham Center for Middle East Peace. 4 March 2015. Retrieved 26 November 2016.
  2. ^ a b פרייס, נועה (25 July 2016). "סקר TGI מחצית 2016: "ישראל היום" מגדיל את הפער; "הארץ" קורס". Walla! (in Hebrew). Retrieved 20 November 2016.
  3. ^ a b Ronen, Gil (30 April 2014). "Israel Hayom Buys Makor Rishon, NRG Website". Arutz Sheva. Retrieved 23 November 2016.
  4. ^ Yaakov, Yifa (30 March 2014). "Bennett lashes Israel Hayom over Makor Rishon bid". The Times of Israel. Retrieved 13 November 2015.
  5. ^ "סיומה של תקופה: לאחר עשור - המילה 'מעריב' הוסרה הערב מהלוגו של NRG".
  6. ^ "ביהמ"ש: הדומיין "מעריב" יעבור לרשות "מעריב השבוע"". גלובס. 5 June 2014.
  7. ^ Pfeffer, Anshel (12 November 2014). "Everything You Need to Know About the Israel Hayom (Or anti-Sheldon Adelson) Law". Haaretz. Retrieved 28 November 2015.
  8. ^ Harkov, Lahav (12 November 2014). "Israel Hayom bill 'shames the Knesset,' PM says". The Jerusalem Post. Retrieved 28 November 2015.
  9. ^ "Adelson's attorney says billionaire doesn't own Israel Hayom"
  10. ^ "Najat Al-Saied". Israel Hayom.
  11. ^ Rada, Moran (9 July 2008). נתניהו שילם, מה אתם רוצים ממנו? [Netanyahu paid, what do you want from him?]. The Seventh Eye (in Hebrew). Retrieved 28 November 2015.
  12. ^ Persico, Oren (10 February 2009). אצל אביגדור בחצר [Avigdor in Court]. The Seventh Eye (in Hebrew). Retrieved 28 November 2015.
  13. ^ Ronen, Gil (26 January 2015). "Media Election War: 'Bibiton' Lashes Out at 'Bujiton'". Arutz Sheva. Retrieved 28 November 2015.
  14. ^ Bruck, Connie (30 June 2008). "The Brass Ring". The New Yorker. Retrieved 28 November 2015.
  15. ^ "Adelson rejects Olmert claims on PM influence". The Jerusalem Post. 12 November 2012. Retrieved 28 November 2015.
  16. ^ Stewart, Catrina (23 October 2011). "The press baron who's making news in Israel". The Independent. Retrieved 28 November 2015.
  17. ^ Sterman, Adiv (17 March 2016). "Donald Trumps the Hebrew media". The Times of Israel. Retrieved 23 January 2017.
  18. ^ "Herzog calls on Netanyahu to disavow allies who support Trump", Lahav Harkov, 11/07/2016, The Jerusalem Post
  19. ^ Averbach, Li-or (28 July 2015). "After decades, 'Yediot' no longer top newspaper". Globes. Retrieved 29 November 2015.
  20. ^ Uri Blau (10 January 2017). "Adelson's pro-Netanyahu Free Daily Newspaper Lost $190 Million in Seven Years". Haaretz.
  21. ^ "Senior Management". Israel Hayom. Retrieved 7 November 2017.
  22. ^ "Our team leaders - Editorial team". Israel Hayom. Retrieved 23 November 2016.

External links[edit]