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|Location||Tel Aviv, Israel|
|Roof||108 m (354 ft)|
|Design and construction|
|Architect||A Gvirtzman Architects|
Standing 108 meters high, the 29 floor tower is operated by the Israeli Isrotel hotel group and is the tallest tower on Tel Aviv's Promenade. The tower was completed in 1997 and features a rooftop swimming pool, the highest in Israel, and one of only three hotels in Tel Aviv to feature this. Upon completion, this tower was also the tallest building in the country with balconies although the Tel Aviv Towers now have this position. Designed by A Gvirtzman Architects, the towers were completed in 1966, whilst the main core was completed in the 1980s. The diameter of the structure is 29 meters and the tower is constructed on the site of the Gan Rina Theatre. The hotel consists of 90 suites whilst the top floors house 62 apartments. The tower is constructed on a narrow pedestal.
Isrotel opened its second Tel Aviv hotel, the Royal Beach hotel (namesake of Isrotel's flagship Eilat hotel), in June 2013. The Royal Beach is also located on the Tel Aviv promenade rising 23 floors high and offering 241 rooms and suites. Unlike the Isrotel Tower, the Royal Beach is branded as one the chain's exclusive hotels aimed at hosting wealthier crowds.